Here’s What You Get:

• What not to do with FB ads

• How to set up your Ads manager and business settings

• How to set up your FB pixel and events

• Learn what a campaign, Ad set, and ad are

• How to create campaigns, Ad sets, and ads

• The different ads you can create (think lead gen, MOF, Conversion)

• How to dive deep into targeting and hit your target market so they BUY

• What important things you need to have to create a successful ad

• Learn different ad types and what they need. Videos, carousel, landing page

• Learn how to scale your ads once working

• Have the ability to join my FB Ad Coaching program!

Overview:

The FB Ads Course 2024 by Nicole Diedrich is an advanced and comprehensive training program designed to equip marketers with the knowledge and skills needed to effectively create, manage, and optimize Facebook advertising campaigns. As Facebook continues to evolve as a leading platform for digital advertising, this course provides the latest strategies and tactics required to succeed in the competitive landscape.

Course Structure and Content

The FB Ads Course 2024 encompasses a well-structured curriculum that covers the following core areas:

• Understanding the Facebook Ads Ecosystem: An introduction to the Facebook Ads Manager interface, different ad formats, and how the Facebook advertising algorithm functions.

• Audience Targeting: Instruction on how to identify and create custom audiences, leverage lookalike audiences, and use demographic, interest-based, and behavioral targeting to reach optimal prospects.

• Creating Compelling Ads: Techniques for crafting eye-catching ad creatives, writing persuasive ad copy, and selecting the appropriate call-to-action (CTA) that drives conversions.

• Budgeting and Bidding Strategies: Best practices for setting ad budgets, understanding bidding options, and optimizing ad spend to maximize return on investment (ROI).

• Analytics and Reporting: Guidance on how to use Facebook Insights and Analytics to track ad performance, interpret metrics, and make data-driven decisions to improve campaigns.

• A/B Testing: Instructions for effectively running A/B tests to refine ad strategies and identify the highest-performing ads.

• Staying Up-to-Date: Information on how to continuously update marketing strategies in response to changes in algorithms and ad policies on Facebook.

Who This Course is For

The FB Ads Course 2024 is tailored for a variety of professionals, including:

• Small Business Owners: Entrepreneurs looking to harness the power of Facebook to drive traffic and increase sales for their businesses.

• Marketing Professionals: Individuals seeking to enhance their skill set and stay competitive in the digital marketing job market.

• Social Media Managers: Marketers with a focus on social media who want to deepen their expertise in paid advertising strategies.

• Digital Marketers: Those already engaged in digital marketing who wish to enhance their knowledge of Facebook advertising as part of a broader marketing strategy.

Course Format and Accessibility

The FB Ads Course 2024 is delivered through a variety of formats to cater to different learning preferences:

• Video Tutorials: In-depth instructional videos that provide step-by-step guidance on each aspect of Facebook advertising.

• Live Webinars: Interactive sessions where participants can ask questions and engage directly with Nicole Diedrich and other course participants.