Michael Janda – The Ultimate Freelance Course

Freelance with Janda

The Ultimate Freelance Course

This six suite course bundle covers everything from finding clients to managing your creative business. It includes 40+ hours of video lessons, proposal templates, contract templates, pricing systems and strategies, project management templates, and much, much more! These courses are literally EVERYTHING you need to run your creative business profitably and enjoyably!

 

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This suite of six turnkey courses will help you succeed as a full-time freelancer or build the creative agency of your dreams.

 

This suite of courses includes the systems and strategies I used to generate more than 30,000,000 in agency revenue and attract world-class clients.

Learn how to level up your creative business!

• Position your business to attract more clients
• Find bigger and better clients that pay more
• Close bigger deals using my proposals & contracts templates
• Convince clients to choose you over your competitors
• Execute better project management to improve client relationships
• Manage your business in a way that maximizes profitability
• and much, much more!

What’s inside the six course bundle?

Course 01: Preparing for Full-time Freelance

In this course, I walk you through the things I wish I would have known when I started freelancing in 2002. Fortunately, I made more right decisions that wrong and my freelance business exploding into an Inc. 5000 agency. The lessons in this course include strategies to help you prepare for self employment including mindset preparation, financial preparation, and marketing preparation. This course also includes a lesson that contains some of the foundational principles that were at the heart of my success as a creative entrepreneur.

Included in this course:

• More than 1 hour of video content
• 6 video lessons
• 3 downloadable resources
• How to have the right mindset for success as a freelancer
• Calculations and strategies to help you prepare financially
• Marketing preparation, including the materials you need to start selling your services
• Fundamental principles that were instrumental to the growth of my freelance biz and agency

 

Course 02: Selling Creative Services

This course is a deep dive into sales, a challenge for so many creatives. If you can’t sell, you will not succeed as a creative entrepreneur. Through more than 10+ hours of comprehensive video lessons, I will share with you the techniques I used to grow my agency, yielding $30,000,000+ in revenue over 15 years and effectively closing more than 2,000 projects for high-profile clients including Disney, Google, ABC, NBC, Fox, Warner Bros., Pepsi, YouTube and many others.

Included in this course:

• More than 10+ hours of video lessons
• 49 lessons
• 17 downloadable templates, worksheets, and tools
• Comprehensive strategies to help you choose a niche
• Downloadable worksheets to you define your market position
• Worksheets and formulas that will help you write your marketing messages
• Fundamental sales principles explained in detail
• Scripts and example conversations you can start using with your potential clients
• Worksheets and strategies to help you vet clients
• Downloadable capabilities deck templates that you can edit to effectively pitch your services to potential clients
• Downloadable spreadsheets and strategies that will help you track your sales efforts, identify problems, and rectify them
• Downloadable discovery meeting questionnaires for many different types of projects
• This course will change the way you view sales and give you strategies to sell in a “non-sleazy” way

 

Course 03: Proposals & Contracts

I believe my proposal and contract strategy to be the most thorough and bulletproof in the creative industry. Every contractual lesson I learned from experimenting through thousands of client pitches and 15 years of agency grind is now available in this course. I’ve included pre-written proposal templates to help you sell more effectively and pre-written contracts to help you control the client engagement. With my proposal and contract strategy everybody wins. The client will know exactly what you will do for them. You will know exactly how to execute and get paid for your work. These are the proposals and contracts I used to execute on projects for a client list that included Disney, Google, ABC, NBC, Fox, Warner Bros., National Geographic, and many other amazing brands.

Included in this course:

• More than 8+ hours of video lessons
• 28 detailed lessons explaining every proposal and contract clause
• 16 downloadable proposal and contract templates (templates are in Adobe InDesign format and PDF)
• Example presentations you can model for your clients sales meetings
• Downloadable spreadsheets and strategies to help you track your proposals and better understand your creative business
• Downloadable proposal templates for many types of projects – easy to edit and easy to use
• Downloadable contract templates (statements of work) that you can easily edit to contract your clients more effectively
• Legal terms for your contracts with clear explanations of each clause
• Downloadable change order templates (addendums) and crystal clear instructions of how, and when, to use them
• Downloadable simple proposal template with explanations of how to use it
• Downloadable rough estimate and how to use it in your business
• A solid contract is the best way to ensure a happy client, this course will change your business

 

Course 04: Pricing Creative Services

If you’ve ready my book, The Psychology of Graphic Design Pricing, you will know my pricing methodology. But you’ve never heard it explained like this. In this detailed pricing course, I take you step by step through my process to help you understand your numbers, price your work with confidence, and close better deals for more profit. This course goes into more detail than my book and also includes my “Price Master System” which you can use to improve the profitability of your creative business. (If you’ve read my book already, this course goes deeper. If my book isn’t available in your area or language, this course will dramatically change the way you price your work and improve your profitability.)

 

Included in this course:

• More than 7+ hours of video lessons
• 31 video lessons
• 8 downloadable resources
• Thorough explanations of pricing presentation strategies including price anchoring, price bracketing, pricing design strategies, price rounding and more
• Comprehensive formulas and calculations to help you understand your numbers
• Downloadable worksheets that will empower you to calculate your pricing and choose a final price that your clients will approve
• Downloadable spreadsheets that automatically calculate your hourly production costs based upon the actual costs of your business
• Downloadable spreadsheets for my “Price Master System” which you can use price your projects with confidence

 

Course 05: Project Management for Creatives

In this course I share the production systems and strategies that resulted in hundreds of happy clients and countless referrals. I used these strategies to execute on projects of Disney, Google, Fox, FX Networks, Netflix, ABC, NBC, and tons of other great brands. Repeat customers and referrals are the key to growing your creative business. I’ll show you how to deliver top-notch client experiences and execute on projects in a way that minimizes stress.

Included in this course:

• More than 7+ hours of video lessons
• 38 video lessons
• 13 downloadable templates and tools
• Project management strategies and structures for a variety of sized creative businesses
• Turnkey and downloadable checklist processes to guide you in the execution of identity projects, print projects, and website projects
• Downloadable template to guide you in the creation of systems for the services you provide in your creative business
• Downloadable critique checklist to help you improve your eye for detail and increase the quality of your work
• Turnkey systems to improve your ability to do competitive, audience, and design research
• Communication strategies and prewritten messages you can begin using today to help you provide and excellent customer experience
• Downloadable presentation templates for identity, print, and website projects
• Post mortem strategies and templates to help you close out projects effectively, receive future work from your clients, and ask for client testimonials
• This systematic and turnkey course will help you immediately begin producing work like a top-tier creative veteran

 

Course 06: Managing a Creative Business

I grew my agency from solo-freelancer to a full-time staff of 20 creatives. In 2015, I sold my agency and continued to act as a partner of our combined agency where we had a staff of 70+. I understand all phases of agency growth and the strategies to manage your creative business at each phase. This course delivers fundamental business principles that will help you manage your business profitably and stress free! (Well, at least with as little stress as possible in the creative industry.) I will give you the tools you need to understand your business from financial management to expanding your team size. You will learn how to track the right data and use that data to make smart business decisions. I attained financial freedom by the age of 40. This course delivers the strategies I used to achieve that dream.

Included in this course:

• 5+ hours of video lesson with in-depth and actionable instruction
• 23 lessons
• 10 downloadable resources
• Downloadable spreadsheets that empower you to track the right data points for your business and teach how to understand them
• Financial management instruction to teach how to understand your finances, when and how to reinvest into the future of your business, organize your banking, invoice and collect money from clients, and manage your cashflow
• Actionable advice how to grow your creative business including when and how to hire, when and how to fire or lay people off
• Downloadable employment offer letter and employment agreement templates
• Downloadable termination and layoff letter templates
• Actionable guidance about how and when to expand into studio space and grow your agency

 

Includes 60+ Downloadable Resources

The full suite of six courses includes more than 60+ downloadable templates, worksheets, checklists, and tools to help you manage your creative business like a seasoned pro. These are the exact systems I developed and used at my agency.

Capabilities Deck Templates:

• Agency Overview
• Generic Project
• Brand Identity Process
• Print Design Process
• Web Design & Dev Process

Case Study Templates:

• Generic Project
• Example Project

Pre-written Proposal Templates:

• Multi-project Proposal
• Generic Project
• Logo Design
• Print Design
• Web Design & Dev
• Rough Estimate

Pre-written Contract Templates:

• Logo Design
• Print Design
• Web Design & Dev
• Monthly Retainer
• Time Based Engagements
• Web Maintenance
• Generic Project
• Addendum/Change Order
• Master Service Agreement
• Simple Contract

Project Delivery Templates:

• Generic Project
• Print Design Project
• Identity Design Project
• Web Design Project

Business Tools & Templates:

• Sales Effort Tracker
• Staying Top of Mind Tracker
• Discovery Meeting (Generic)
• Discovery Meeting (Identity)
• Discovery Meeting (Print)
• Discovery Meeting (Web)
• Creating an Elevator Pitch Worksheet
• Three Marketing Summaries Worksheet
• New Project Interview
• New Project Analysis
• Proposal Tracker System
• Hourly Burn Rate Calculator (Part-time Freelancer)
• Hourly Burn Rate Calculator (Full-time Freelancer)
• Hourly Burn Rate Calculator (Agency)
• Price Master System (Identity)
• Price Master System (Print)
• Price Master System (Web)
• Billable Hourly Rate Calculator
• Pricing Spectrum Worksheets
• Project Organization Worksheet
• Competitive Research Spreadsheet
• Project Kickoff Agenda
• Project Post Mortem
• Canned Communication
• Critique Checklist
• Project Task List (Identity)
• Project Task List (Print)
• Project Task List (Web)
• Revenue vs. Expense Tracker
• Invoice Scheduler
• New Worry Date Calculator
• Business Insights Worksheet

 

Freelance with Janda

The Ultimate Freelance Course: Six Course Bundle

• Course 01: Preparing for Full-time Freelance
• Course 02: Selling Creative Services
• Course 03: Proposals & Contracts
• Course 04: Pricing Creative Services
• Course 05: Project Management for Creatives
• Course 06: Managing a Creative Business
• 40+ Hours of Video Instruction
• 174 Comprehensive Lessons
• 60+ Downloadable Resources
• Lifetime Access
• 30-Day Money Back Guarantee

 

Meet Your Instructor, Michael Janda

Michael Janda is the best-selling author of Burn Your Portfolio. He has over 20 years of creative agency experience working with clients like Disney, Google, ABC, NBC, FOX, and other famous brands. The concepts he teaches in this exclusive free training are meant to help creatives fine tune their business skills and develop successful careers.

In 2002, Michael founded the creative agency, Riser, which he led in more than 2,000 projects, numerous creative and marketing awards, and more than 30,000,000 in total revenue. Michael is also known as @morejanda on Instagram where he grew an audience of more than 120,000 creatives in less than a year sharing free content to help level up creative entrepreneurs. He currently resides in Salt Lake City, Utah with his wonderful wife and 3 children.