Magnet Monster – Klaviyo Digital Marketing Course

Here’s What You Get:

This course is designed for DTC operators and email marketing agency owners who want to build a more holistic email marketing strategy beyond nonsensical Klaviyo screenshots that vomit all over social media.

Inside this course, we’ll look at how to comprehensively map out the customer journey for high-growth DTC brands from pre-purchase consideration to post-purchase, using data and research to infuse our strategy.

Course Introduction

Introduction to the The Email Marketing Value Framework™.

• 0.1 Course Overview
• 0.2 The Email Marketing Value Framework

Skills Matrix: A Scorecard to Track Your Development Journey

A detailed walkthrough of our skills matrix scorecard sheet.

• 0.3 A detailed walkthrough of our skills matrix scorecard sheet

Email & SMS Marketing Fundamentals + Account Configuration

9 comprehensive video lessons covering the fundamental principles and analysis that precede setting up your email & SMS marketing strategy.

• 1. Retention Marketing Fundamentals & Account Configuration
• 1.1 – 1.2 Deliverability & Setting Up Your Sending Infrastructure
• 1.3 Setting up your SMS Infrastructure
• 1.4 The Single List Concept & Data Integrity
• 1.5 Customer Journey Mapping Research
• 1.6 Conduct a Deep Data Dive
• 1.7 Build Your Preference Centre
• 1.8 Segmentation Strategy
• 1.9 Creating a Messaging Hierarchy for Retention Marketing

Email & SMS Automation Strategy

20 comprehensive lessons covering the fundamental flows most eCommerce businesses need to set up to ensure long-term success.

• 2. Email & SMS Automation Strategy
• 2.1 Abandoned Checkout Flow
• 2.2 Welcome Flow
• 2.3 Post-Purchase Upsell Flow
• 2.4 Fulfilled Order Flow
• 2.5 Browse Abandonment Flow
• 2.6 Customer Winback Flow
• 2.7 Product Replenishment Flow
• 2.8 Sunset Flow
• 2.9 Back in Stock Flow
• 2.10 Transactional Order Update Flows
• 2.11 A/B Testing Flows
• 2.12 BONUS – How to Create an Epic Birthday Flow
• 2.13 Incorporating SMS into Flows
• 2.14 SMS Welcome Flow
• 2.15 Abandoned Checkout SMS Flow
• 2.16 SMS Browse Abandonment Flow
• 2.17 SMS Back in Stock Flow
• 2.18 SMS Low Inventory Flow
• 2.19 SMS Price Drop Flow

Email & SMS Campaign Strategy

10 comprehensive lessons covering advanced strategies for email and SMS campaigns.

• 3. Introduction to email & SMS Campaigns
• 3.2 Product Education
• 3.3 User-Generated Content (UGC)
• 3.4 Influencer Takeovers
• 3.5 Content Distribution
• 3.6 Qualitative Research
• 3.7 Zero-Party Data Collection
• 3.8 Competitions
• 3.9 Email Campaign A/B Testing Best Practices

Advanced Email & SMS Strategies

13 comprehensive lessons where we start to unlock the true power of the Value Framework we covered in the introduction to this course & look to drive new growth into eCommerce businesses.

• 4. Advanced Email & SMS Strategies
• 4.1 How to create a Zero-Party Data Strategy
• 4.2 Qualitative Research Strategies
• 4.3 Google Business Review Request Flow
• 4.4 Deliverability Boosters
• 4.5 User-Generated Content on Steroids
• 4.6 Notifications
• 4.7 A/B Testing
• 4.8 De-risk product development
• 4.9 Exclusion Segments
• 4.10 Traffic Maximizer Strategy
• 4.11 High-Intent Campaign Retargeting
• 4.12 CEO Announcement Technique

Reporting

10 comprehensive lessons covering various aspects of reporting, but here’s the thing – there’s no one-size-fits-all approach.

• 5. Reporting on KPIs and Devising Strategy
• 5.1 Core KPIs that Drive Profitable Revenue
• 5.2 List Growth Strategies
• 5.3 Better Inbox Placement
• 5.4 Total Unique Clicks
• 5.5 Average Order Value
• 5.6 CLV (30-60-90 Day timeframes)
• 5.7 BONUS #1: Interpreting Klaviyo data incorrectly with standalone metrics
• 5.8 BONUS #2: Fishbone diagram method for better root cause analysis
• 5.9 BONUS #3: Klaviyo performance data analysis with pivot tables

Infinite Optimisation & Scaling

Video lesson covering the concept of infinite optimization and its importance for dedicated email SMS retention marketers. We explore the three core elements that drive business growth.

• 6 Infinite Optimisation

Pop-Ups & List Growth

4 comprehensive lessons providing multiple practical strategies you can use to increase your email & SMS list growth with pop-ups, in addition to driving more sales.

• 7 Pop-ups to Cross-sell Products
• 7.1 Pop-ups to Upsell Subscriptions
• 7.2 Survey Pop-up on the “Than you” Page
• 7.3 Exit-Intent Pop-up based on Cart Value

Conducting a Klaviyo audit

7 lessons where here you’ll learn how to conduct a Klaviyo audit, identifying performance gaps, optimizing flows, and improving email campaigns for better deliverability and engagement.

• 8 Overview and the goal of conducting a Klaviyo audit
• 8.1 Part 1 – Email Deliverability Analysis
• 8.2 Part 2 – Flow Automations
• 8.3 Part 3 – Campaigns
• 8.4 Part 4 – Core Technical Setup
• 8.5 Part 5 – SMS Setup
• 8.6 Part 6 – Subscriber List Growth

Using AI (ChatGPT) as Your Sidekick

14 comprehensive lessons exploring how AI tools like ChatGPT speed up email marketing by automating tasks like generating campaign ideas, creating surveys, and A/B test variations.

• 9 Why use AI in the first place?
• 9.1 Tools: 4 AI Chrome browser extensions you want to install
• 9.2 Survey ideas with ChatGPT
• 9.3 Generating A/B test ideas at scale
• 9.4 Campaign performance analysis
• 9.5 Collecting Zero-Party Data (ZPD) ideas
• 9.6 Klaviyo data analysis for quick performance insights
• 9.7 Email & SMS ideation in overdrive
• 9.8 Generate email campaign ideas by Empathy Mapping
• 9.9 Klaviyo product performance analysis
• 9.10 Say goodbye to low-converting emails
• 9.11 Using ChatGPT to improve my opt-in forms
• 9.12 Creating liquid code for smart emails within Klaviyo
• 9.13 Generate email image Alt Text

Survey Strategies

7 comprehensive lessons guide you through a range of survey and customer research strategies that can be deployed over email to improve the customer journey.

• 10 Introduction
• 10.1 Customer Journey Insights
• 10.2 Growing Your Audience
• 10.3 Customer Life & Retention Strategy
• 10.4 Product Value
• 10.5 Product Development
• 10.6 Customer Perception