LXA – LXA Learning Library

Here’s What You Get:

All live online & on-demand courses:

• Certificate: AI Marketing Course
• Certificate: NextGen Digital Marketing
• Certificate: Marketing Technology Course
• Certificate: Marketing Operations Course
• Certificate: Sales Enablement Course

Plus the LXA Learning Library:

• 100+ Lessons
• 70+ Modules & 50+ Resources
• 20+ Courses
• 50+ Reports & Guides
• 100+ Event series video sessions

Certificate: Marketing Operations Syllabus

Module 1: The Evolution of Marketing Operations & MOP Teams

• The evolution & definition of marketing operations
• Marketing ops structure, team & responsibilities
• How to organise the marketing ops team
• Sales and marketing enablement

Module 2: Marketing Technology Tool Management

• Marketing stack design and management
• Selecting tech the right way
• Best practice for getting the most from your stack

Module 3: Marketing Operations Administration

• Governance best practice
• System stability and performance
• Marketing compliance & consent
• Database health audit
• Data management best practice

Module 4: Marketing Campaign Operations

• Relationship between marketing operations and campaign operations
• Campaign operations governance
• Building campaign excellence: from multi-channel to omnichannel & customer-centric
• Marketing automation, personalization, and orchestration
• Data decisioning
• Journey design and customer experience design
• Martech tools driving campaign operations success

Module 5: Performance Measurement, Benchmarking & Insights

• Metrics that matter
• Building a master marketing ops dashboard
• Marketing operations ROI

Module 6: Marketing Operations Project Management

• Marketing ops project prioritisation & planning
• Roadmap development & project management best practice

Module 7: Summary and the Future of Marketing Operations

• Key takeaways
• How to keep advancing marketing ops skills and knowledge
• Predictions for the future of marketing operations
• Final thoughts

Your Resource Tool Kit

Alumni unlock access to a library of downloadable, practical tools, frameworks, and resources ready to use beyond the course.

• Marketing & sales enablement scorecard
• Marketing operations initiative planner
• Team org design canvas
• Marketing operations job description templates
• Martech budget planner
• Data health score card
• Manual data cleaning lookup
• Campaign briefing template
• ICP template
• Persona mapping template
• Lead scoring and routing planner
• Automation planner
• Tagging & tracking builder
• 10x best practice platform guides
• 5x market research reports

Course Instructor

Director of Marketing Strategy & Operations, Indeed
Former Global Marketing Operations Leader at Amazon and VP of Communications, American Marketing Association
Author of The Martech Handbook
Ranked as one of the top marketers in the US by Propolis
Regular global keynote speaker
Awarded Fearless Marketer & Marketo Champion
Certified in Marketo and Salesforce with experience across the full marketing stack
Social following of 50k+ across Twitter & LinkedIn