Liz Heflin – Cold Pitch Like a Boss

Here’s What You Get:

Tired of sending cold pitches that go unanswered? This training breaks down the exact system for doing cold outreach the right way — so you can finally connect with your ideal clients and turn cold prospects into booked projects. Learn to cold pitch like a boss.

What Is Cold Pitch Like a Boss by Liz Heflin?

Cold Pitch Like a Boss is an on-demand video course created by freelance writer and outreach specialist Liz Heflin.
Designed for freelancers, writers, and service providers, this program shows you how to master personalised, strategic cold outreach — so you stop waiting for inbound leads and instead proactively land high-quality clients.

Who This Course Is For

• Freelance writers, content creators, and service providers struggling to attract consistent clients
• Freelancers tired of relying solely on job boards, referrals, or unpredictable inbound leads
• Professionals who want to learn personalised, well-researched outreach instead of generic mass emails
• Anyone ready to build a repeatable system for prospecting, pitching, following up, and closing deals

Core Curriculum & What You’ll Learn

• Mindset & Commitment – Develop confidence in cold outreach and commit to a consistent pitch schedule
• Target Research – Identify ideal prospects, understand their needs, and tailor outreach strategically
• Pitch Writing – Write clear, compelling cold pitches with strong hooks and zero fluff
• Personalisation & Timing – Stand out with researched, relevant outreach that shows genuine interest
• Follow-Up Strategy – Build a simple yet effective follow-up system to increase replies and conversions
• Tracking & Optimization – Track results, test new elements, refine your outreach, and improve your closing rate