Here’s What You Get:

The course for brand designers who can’t wait to master agency-level processes, create iconic product-based brands and increase their revenue.

•  6 Weeks of Slack AMA Support

• Private Q&A Audio

• Community Space

• 1-1 Portfolio/Design Feedback

• 1-1 Offer/Pricing Feedback

This course, created by renowned designer Laura Evans, provides an in-depth exploration of brand and packaging design. It is designed for individuals who want to enhance their skills in creating compelling brand identities and captivating packaging solutions.

Course Overview

The Brand and Packaging Design Course covers essential concepts, theories, and practical skills necessary for developing successful branding strategies and impactful packaging designs.

Course Objectives

• Understand the fundamentals of brand identity and packaging design.

• Learn how to create effective branding strategies.

• Explore color theory and typography in packaging design.

• Gain insights into consumer psychology and market trends.

• Develop practical skills using design software and tools.

Target Audience

This course is ideal for:

• Graphic designers looking to specialize in branding and packaging.

• Marketing professionals aiming to enhance their branding skills.

• Entrepreneurs seeking to create their own product brands.

• Students and enthusiasts interested in design principles.

Course Curriculum:

Module 1: Introduction to Branding

In this module, participants will learn about the importance of branding and how it affects consumer perception and choices.

Module 2: Principles of Packaging Design

This module covers the key factors that contribute to effective packaging design, including materials, shape, and functionality.

Module 3: Color Theory and Typography

Explore how color and typography play crucial roles in brand recognition and packaging effectiveness.

Module 4: Consumer Psychology

Understanding consumer behavior is essential for any marketer; this module dives into psychological principles that drive purchasing decisions.

Module 5: Real-World Applications

Participants will apply their learning through case studies and hands-on projects, creating their own branding and packaging concepts.

Instructor Profile

Laura Evans is an experienced designer with over a decade in branding and packaging design. Her portfolio includes successful projects for renowned brands. Laura’s teaching style emphasizes practical skills and real-world applications.