Here’s What You Get:

WHAT’S INCLUDED

• ✅ Tools and strategies that will help you understand basics of the workings of the Facebook ads algorithm and build a strategy for your business

• ✅ 5 modules covering all the knowledge you need to run Facebook ads on your own

• ✅ Lifetime access to all the update videos covering the current changes in the algorithm and Facebook ads marketplace

• ✅ BONUS: videos covering other aspects of the e-commerce marketing to help you increase your business’s profitability

MODULE 1: Mindset 

LESSON 1: Why Mindset Matters
LESSON 2: The Future of E-Commerce
LESSON 3: What Most People Get Wrong
LESSON 4: It Takes Money to Make Money

MODULE 2: Preparing Yourself for Success 

LESSON 1a: Facebook Pixel

LESSON 1b: Facebook API
LESSON 2: Ads for Established Businesses vs. Starting with Zero Pixel Data
LESSON 3: Good Audience Research Saves Capital

MODULE 3: Creating Campaigns and Ads: Step-By Step Process 

LESSON 1: Visuals: Ad Copy and Image
LESSON 2: Different Types of Campaigns
LESSON 3: Conversion Ads
LESSON 4: Carousel Ads
LESSON 5: Custom & Lookalike Audiences
LESSON 6: Catalog Dynamic Retargeting Ads
LESSON 7: Social Media + Long Term Retargeting
LESSON 8: The reason to exclude engaged customers
LESSON 9a: Data Never Lies If the Reporting is Accurate

LESSON 9b: iOS 14.5 Update
LESSON 10: CBO vs. ABO
LESSON 11: Example CBO Optimization
LESSON 12: Sometimes a Single Duplication Can Do the Job

MODULE 4: My Methods 

LESSON 1: The Simple Method
LESSON 2: MOB Strategy
LESSON 3: The Blender Method
LESSON 4: THE CRAZY METHOD

MODULE 4.5: Advantage Plus 

LESSON 1: How to Run Advantage Plus Campaigns
LESSON 2: Advantage Plus Campaigns: Crazy Method Edition
LESSON 3: Scaling with Advantage Plus Campaigns – Case Studies I
LESSON 4: Scaling with Advantage Plus Campaigns – Case Studies II

 MODULE 5: Ongoing Scaling and Management 

LESSON 1: The Elephant in the Room: The Attribution Model
LESSON 2: Are You Making Money? Profit Margin and Breakeven ROAS
LESSON 3: Scaling – How Facebook Shares the Pie
LESSON 4: Help! I’ve been banned on Facebook
LESSON 5: Diamonds Are Forever

+ BONUS LESSONS 

WHO IT IS FOR

1. small/medium business owners who struggle to get results with Facebook ads. Even after following so called “best practices” and being on the “hotline” with Fb ads reps

2. Small/medium business owners who have seen some success with advertising on Facebook but can never get consistent, scalable results

3. Small/medium business owners who have an account with an untrained pixel (If you don’t know what this is, you probably fit into this category)

4. Small/ medium businesses owners/Facebook ads managers who want to start Facebook advertising the right way but aren’t sure how to do it correctly and train their pixel