WHAT YOU GET?
LESSON 1:BRANDING VS SELLING
- 90% Get Brand Wrong
Discover why brand-driven entrepreneurs end up always selling more.
- Build Community With Branding
Learn how branding allows you to create loyal fans and launch new products.
- Create Your Core Values
Crystalize what you stand for, your most persuasive story, and why you care.
- Brand Or Single Product
Learn whether you should be a full-fledged brand or simply sell individual products.
- People Buy From People
Walkthrough dialing in your avatar and what to do if you have multiple different ones.
- Insights From Top Brands
Model the way some of today’s top brands communicate and differentiate their products.
- Win The Long Game
See how to structure your brand and business to outlast and outsell your competition.
LESSON 2:BEST-SELLING PRODUCT GROUNDWORK
- Serve A Clear Customer
Follow along step-by-step as Kian gets you crystal clear on exactly who you’re serving.
- Confidently Pricing Your Product
Learn Kian’s unique pricing strategy so you can price your product the right way.
- Develop Must-Have Products
Easily turn any “nice-to-have” product into a “must-have” solution.
- Know Your Markets Language
Align your potential customers preferences with your brand and product experience.
LESSON 3:PRODUCT DEVELOPMENT
PROCESS – RESEARCH PHASE
- Study The Competition
Follow Kian’s step-by-step process for “swiping” insights from your competition.
- Create A Vision Board
See how to create a vision board to bring the perfect idea to life.
- Confirm It Will Sell
Kian walks you through his favorite software and tools for identifying product demand.
- The Secrets Of Samples
You’ll learn how Kian uses samples to predictably create a category-leading product.
LESSON 4A & 4B:PRODUCT DEVELOPMENT
PROCESS – CREATION PHASE
- Vision-Advantage Product Creation
How to use what you see that others don’t to create a product that stands out.
- Best Product Creation Rules
Follow Kian’s best practices around where the best products come from.
- Finding The Right Supplier
How to find, negotiate, and get samples from the right suppliers.
- Kian’s Favorite Product Examples
Walkthrough of product creation examples you can model your product around.
LESSON 5:WHICH PRODUCTS & WHEN
- Create Your Hero Product
Nail down your own hero product which the rest of your brand will be built around.
- Understanding Flagship Products
Learn why authenticity and individuality are key drivers for successful flagship products.
- Developing Your Product Ranges
See how brands like North Face combine inspirational marketing with product range.
- More Successful Product Examples
Get inspired by more of Kian’s favorite product examples and use them as blueprints.
LESSON 6:THE SPEED OF PRODUCT DEVELOPMENT
- Why Speed Is Everything
Kian shows you how to move fast when you have a product idea.
- Validate Before Launch
Learn how to save time and money by validating your ideas before committing to them.
- Don’t Overdevelop Your Product
Discover the right amount of product development you need when just starting.
- Launch For Correct Season
Get Kian’s hard earned lessons about when’s the right time to launch your product
LESSON 7:PACKAGING, PRODUCT NAMES,
- Create Unforgettable Packaging
See how to make your packaging and unboxing a remarkable customer experience.
- Find The Perfect Name
Kian reveals the right and wrong way of naming your product and your brand.
- Choose Your Brand Colors
Follow a proven process for making the colors of your brand feel unique and valuable.
- Pick The Right Logo
Learn the different types of logos and which one matches your specific brand style.
LESSON 8:PROTECT YOUR PRODUCT IDEA
- Non Disclosure Agreements
Kian walks you through what contracts you need and when to actually use them.
- Keep Your Product Private
Learn Kian’s 10/5/3/1 rule to help ensure suppliers don’t knock off your idea.
- When To Use Patents
What you need to know about design and utility patents in your specific market.
- Defense Against CopyCats
See the exact actions Kian takes when his product gets copied.
LESSON 9:CHOOSING THE RIGHT SUPPLIER
- Use A Spec Sheet
Kian includes his own detailed spec sheet checklist you’ll use with every supplier.
- Must-Ask Supplier Questions
Follow the step-by-step questionnaire provided to know if a supplier is safe to use.
- Supplier Compliance Certificates
Learn how Kian ensures that products he’ll be getting meet all legal requirements.
- Before Choosing A Supplier
Listen to Kian’s strong advice on what most people should do before sourcing.