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Justin Blackman – Voice Guide Creator
Original price was: $ 1497.0.$ 36.0Current price is: $ 36.0.
Size: 33.42 GB
Delivery: ONLINE STREAM (+ Download)
View Files (PROOF): Link
Sales Page: Link
Archive: Link
| Number of Products | Discount |
|---|---|
| 2 - 3 | 15% |
| 4 - 5 | 20% |
| 6 + | 25% |
Here’s What You Get:
What’s Included
-
Over 5 hours of video training (Downloads and captions of every video are included)
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300+ ways to describe your client’s voice and how to zero in on the only ones you need
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Essential questions to ask to get better feedback (both before the project starts and during the edit phase)
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A sample Codex Persona voice guide (that works with any brand or industry)
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Rubrics you can use to evaluate any type of copy
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The Voice Toolkit (this is all the software we use to make sure you’re nailing voice every time)
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Sample proposals and conversations to package and sell the Codex as a service
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Brand Voice Builder so you can create a brand voice from scratch
… Plus tips on new brand voice services you can offer to you clients.
SPECIAL BONUS!
Your enrollment in Voice Guide Creator now includes Write Like Anyone: a deep dive into mirroring any client’s writing style and helping them find their own voice. (Plus monthly office hours for additional support)
In These Lessons You’ll Master:
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The 3 Elements of Voice and how, like a DJ, adjusting the levels produces a completely different sound
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9 Voice Types and video examples of each in action
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Your clients’ “Kernel Content” (this critical element of their body of work is almost always overlooked — I’ll show you what it is and how to find it)
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The one book all journalists use and how it shapes voice
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6 key sections of The Codex Persona and how to develop them
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How to use artificial intelligence to analyze writing
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2 worksheets you can swipe and deploy instantly to get (and track) better feedback
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How to package and pitch the Codex (we cover how to sell it if you’re an in-house writer, as an add-on service to a bigger project, and as a standalone offer)
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Why traditional pricing models don’t work for the Codex and what to do instead
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How to provide maximum value and warrant maximum prices (I’ll break down an actual $20,000 Codex Proposal and even let you steal it)
…And how to create a brand voice from scratch — a highly desirable and profitable skill!
(Plus, it’s insanely fun!)
Justin Blackman
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