Here’s What You Get:
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6 modules with 20 training videos to help you nail everything from sales and marketing to your process and finances
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9+ expert workshops with industry leaders that will give you a completely unique perspective on business (and all future workshops!)
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18 value-packed audio lessons on a secret podcast feed so you can learn on the go
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20 downloadable worksheets so you can turn the learning into a results-driven action plan
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25+email templates so you always know what to say to leads and clients at every stage of your process
Strategy and Mindset
• The system that gives you clarity on what your goals are (more time, better projects, more profit) and map out a strategy to get there
• The process for uncovering and eliminating your mindset blocks that are getting in your way
• My proven strategies on overcoming the anxiety inducing aspects of business (nightmare clients, overwhelm, growing responsibilities etc.)
• Plus I’ll share my secret mindset resources with you so you have the same toolkit that I have used
Sales
• The failsafe way to package your signature services so that your clients say “hell yes”, to your offers, regardless of the price
• The Sales Cycle: How to create a sales funnel for your services and how to set up a sales pipeline to make sure you’re only getting on the call with qualified leads and to half your sales call time (leaving your more time for the things you’re truly genius at)
• The proven sales process for closing high ticket clients
• Pricing: how and when to charge more, effortlessly, to finally get paid what you’re worth
• Plus I’ll give you our own sales email nurturing sequence so you can swipe and deploy into your own business
Marketing
• P2P Networking: How to network to get clients (whether it’s networking with peers that serve the same audience as you, or potential clients you’ve never interacted with before)
• The referral strategy that has allowed us to get 1,5M of booked business, 90% of it from referrals alone
• Big Fish Strategy: Landing a big name client, so it becomes a source of an endless stream of business
• Building trust and credibility with the right marketing efforts
• The five-step testimonial process that means each client brings two more
• Plus … my under-the-radar marketing resources that add fuel to your marketing fire without adding any more hours or dollars to your efforts
Finances
• How to guarantee profitability and cash-flow visibility
• The strategies and routines I’ve implemented in our business to guarantee we’re consistently growing our savings (to 6 figures and beyond) and hitting our goals (as well as some nightmare stories, to make sure you never have to go through these mistakes yourself)
• Resource: Template for bookkeeping
• Resource: A Behind the scenes look at how we track our finances
• Resource: My Golden Go-To Reading List for Simple and Quick Financial Literacy
Operations + Delivery
• What makes a high-end client experience, besides the quality of the work delivered? Getting clear on your high-end client process and making it the best client experience out there, so you that you don’t just look good, but DO good, too, every time
• Resource: The email templates we use for client communication from selling, to onboarding the client, to post-project communication
• Resource: The document templates we use to present our work to our clients
• Resource: The questionnaires we use to get information from the client in order to create a quote, the questionnaire we use for branding projects, and the post-project follow-up questionnaires we use to extract client feedback from
• A behind the scenes look at our brand new project management set-up on Notion, and our step by step processes
• The importance of creating SOPs in your business and how to create them
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