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Here’s What You Get:
Module 1:
Retention Marketing Fundamentals
Get the foundation you need to crush email & SMS marketing. Understand core principles, setup, and best practices to build a winning retention strategy.
- 8 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
– What is Retention Marketing?
– Why Email Marketing?
– The Basics of Email Setup
– Understanding Email Lists
– Basics of Audience Segmentation
– Email Campaign Basics
– Understanding Deliverability Basics
– Complication & Legal Considerations
Module 2:
Deliverability
Email deliverability can make or break your marketing efforts, and this module covers everything you need to land in the inbox—not the spam folder.
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11 Deep-Dive Lessons
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Interactive Quiz
Topics Covered
– What is Email Deliverability?
– Basic Factors Affecting Deliverability
– The Metrics: Understanding Bounce Rates
– Authentication Protocols (DMARC / SPF/ DKIM)
– Sender Reputation
– Spam Traps and Blacklists
– Improving Email Deliverability
– IP Warming
– Advanced List Hygiene
Module 3:
Design & Styling
Great design isn’t just about aesthetics—it’s about functionality, accessibility, and conversion. We’ll cover everything from templates and typography to interactive elements and A/B testing.
- 12 Deep-Dive Lessons
- Interactive Quiz
Topics Covered
– The Basics of Email Design
– Introduction to Email Templates
– Best Practices for Images in Emails
– Responsive Email Design
– Typography in Emails
– Call-to-Action (CTA) Design
– Advanced Email Layout & Grids
– Designing for Accessibility (ALT TEXT)
– Interactive Email Design
– Personalized Design Elements (Technical)
– Design Systems & Email Branding
– A/B Testing for Design
Module 4:
Copywriting
From crafting compelling subject lines to segmenting messages for personalization, you’ll learn how to engage readers, drive conversions, and maintain a strong brand voice.
- 12 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
– Introduction to Email Copywriting
– Writing Effective Subject Lines
– The Basics of Writing for Engagement
– Writing Persuasive Copy (Direct Response)
– Crafting Stories for Email
– Segmentation & Personalized Copy
– Conversion-Focused Copywriting
– Copywriting for Different Campaign Types
– Testing & Optimizing Email Copy
– Advanced Personalization & Dynamic Copy
– Brand Voice Development
– Copywriting for AI & Automation
Module 5:
Email Strategy for eCommerce
Learn how to craft targeted welcome sequences, drive engagement through event and product launch emails, build loyalty with VIP segments, and create an omnichannel approach.
- 8 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
– Introduction to Email Strategy
– Building a Welcome Email Strategy
– Event Marketing Strategy
– Product Launch Strategy
– Re-Engagement Strategy
– VIP Customer Loyalty Strategy
– Omnichannel Campaign Strategy
– Measuring & Optimizing Email Strategy Performance
Module 6:
Audience Management & Segmentation
Learn how to leverage behavioral data, engagement metrics, and lifecycle segmentation to maximize your customer retention and take your email performance to the next level.
- 13 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
– Introduction to Audience Management
– List Building & Growing Your Audience
– Basic Segmentation Techniques
– List Hygiene Basics
– Behavioral Segmentation
– Advanced List Growth Strategies
– Email Preferences & Subscriber Control
– Engagement-Based Segmentation
– Advanced Segmentation Techniques
– Cross-Channel Segmentation
– Lifecycle Segmentation
– Data-Driven Audience Optimization
– MVC Framework
Module 7:
Automations & Behavior Triggers
Learn how to create abandoned cart sequences, post-purchase journeys, and multi-step workflows, plus how to test and optimize automations for maximum impact.
- 9 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
– Introduction to Email Automations
– Setting Up Basic Automations
– Abandoned Cart Automation
– Building Multi-Step Automation Workflows
– Behavioral Triggers & Automations
– Post-Purchase Automations
– Testing & Optimizing Automations
– Advanced Behavioral Triggering
– Advanced Abandoned Cart Recovery
Module 8:
Campaigns (Newsletters & Announcements)
Understand how to build high-performing newsletters, craft compelling product launches, and run strategic promotional campaigns.
- 14 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
– Introduction to Email Campaigns
– Creating Basic Newsletters
– Introduction to Product Announcements/Launches
– Basics of Tracking Campaign Success
– Advanced Newsletter Techniques
– Seasonal & Event-Based Campaigns
– Promotional Campaigns & Discounts
– A/B Testing for Campaigns
– Designing High-Impact Product Launch Campaigns
– Segmented Campaigns for Newsletters
– Creating Omnichannel Campaigns
– Measuring Campaign Performance & ROI
– Advanced Segmentation for Campaigns
– Newsletter Strategy & Personalization
– Creating Basic Newsletters
– Introduction to Product Announcements/Launches
– Basics of Tracking Campaign Success
– Advanced Newsletter Techniques
– Seasonal & Event-Based Campaigns
– Promotional Campaigns & Discounts
– A/B Testing for Campaigns
– Designing High-Impact Product Launch Campaigns
– Segmented Campaigns for Newsletters
– Creating Omnichannel Campaigns
– Measuring Campaign Performance & ROI
– Advanced Segmentation for Campaigns
– Newsletter Strategy & Personalization
Module 9:
Analytics & Data
Understanding email performance is key to growth. This module covers everything from basic reporting to advanced analytics, helping you track, test, and optimize your campaigns.
- 9 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
– Introduction to Email Marketing Metrics
– Basic Reporting
– Advanced Email Metrics
– Segmentation & Analytics
– Optimizing Campaigns Through Data
– Deep Dive into Email Attribution
– Advanced A/B and Multivariate Testing
– Predictive Analytics & Customer Behavior
– Cohort Analysis & Retention Tracking
Module 10:
AI & Email
AI is transforming email marketing. We’ll guide you through how to leverage AI-powered tools to enhance engagement, improve efficiency, and streamline email creation.
- 5 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
– Introduction to AI in Email Marketing
– Automated Send Time Optimization
– AI-Powered Subject Line Suggestions
– AI for Basic Personalization
– AI for Email Copywriting Assistance
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