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WHAT YOU’LL LEARN:
PART I
Core Principles to Uncomplicate Your Email Strategy
Let’s break down the basics in a way that’s easy to understand and implement. We’ll cover how email marketing works, how to leverage other channels you already have, and how to repurpose your content cross-platform so you’re not creating more work for yourself—and instead guaranteeing your content actually gets seen by the people who need it!
- Learn the Application in Action Method to give you confidence to move forward with a roadmap for your first (or next!) 1k list subscribers, even if you’re starting with ZERO understanding of how email lists actually work.
- I’ll show you my step-by-step Strategy to Sell system to discover what your audience wants to learn from you and will one day want to pay you for!
- Identify your ideal client so you know how to serve your audience BEFORE you build your list.
- Master my Five-Point Email Process technique to outline your game plan & guarantee you stand out in inboxes and give a great experience.
By the end of this module, you’ll have a clear understanding of email marketing strategy and the confidence to apply what you’ve learned to your own business.
PART II
From Plan to Practice: Implementing Your Email Marketing Strategy
I’ll guide you through the process of creating your first freebie, promoting it, and using it to build your email list. You’ll learn how to create a lead magnet that resonates with your target audience, and how to create landing pages that convert visitors into subscribers. We’ll also cover the best practices for promoting your freebie through social media, email, and other channels.
- Pick the perfect email marketing service provider—for your business—and learn EXACTLY how to set everything up (the right way!) from the very beginning.
- Create your first freebie after hearing all about real-life examples of the kind of magnet that lures in exactly the type of readers who want to listen to what you have to say.
- Guarantee list growth when you learn the email list mistakes most people make when they first start out or try to do this on their own.
- Plus, I’ll give you my framework for Using Social Media to Grow Your List, so you can start turning your Instagram and Facebook followers into converted email subscribers.
By the end of this module, you’ll have a solid understanding of how to create a powerful lead magnet, promote it effectively, and grow your subscriber list with engaged and interested subscribers.
PART III
Maximizing Your Email Marketing Results
Learn how to analyze and evaluate your email campaigns to identify what’s working and what’s not. I’ll guide you through the process of setting goals, tracking metrics, and using data to make informed decisions about your email marketing strategy. You’ll gain valuable insights into your audience, your content, and your messaging, and learn how to leverage this information to optimize your campaigns for maximum impact.
- My step-by-step Know Your Metrics Checklist will help you navigate with clarity the top five metrics to track and how you can quickly and easily impact them, optimizing your results as you continue to grow and serve your list.
- Plus, we’ll go over the role that metrics play, industry benchmarks, and how YOU (yes you, the newbie!) can tweak and tailor your email strategy to drive massive results.
By the end of this module, you’ll be equipped with the skills and knowledge you need to diagnose the strengths and weaknesses of your email marketing campaigns and take action to achieve even greater results.
THE BONUSES ENTER THE CHAT:
30+ EXCLUSIVE SWIPE FILES
A library of email templates, subject lines, and calls-to-action you can use as inspiration for your email campaigns, including:
- Welcome Email Sequence: Introduce new subscribers to your brand and set the tone for your email communications.
- Promotion Emails: Highlight sales, discounts, and other special offers.
- Newsletters: Provide valuable content and updates to your subscribers in a way that keeps them engaged and excited to read.
- Abandoned Cart Sequence: Encourage subscribers to come back and complete their purchase.
- Re-engagement Sequence: Win back inactive subscribers.
- Post-Purchase Email Templates: A selection of templates for post-purchase emails that thank customers for their business and encourage them to leave reviews or make repeat purchases
PLUG-AND-PLAY OPT-IN DESIGN TEMPLATES
Templates to export as a PDF & get your lead magnet up fast in a beautifully-designed printable format
- Opt-In Template #1 – Checklist
- Opt-In Template #2 – Step-by-Step Guide
- Opt-In Template #3 – Workbook
- Opt-In Template #4 – E-Book
MY EMAIL MARKETING CALENDAR TEMPLATE:
The exact calendar I use to plan my business’ email campaigns, set team deadlines, and stay on track developing timely content.
Jenna Kutcher
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