Emilia Moller – AI Search Masterclass

Module #1: How AI search really works

Understand how ChatGPT, Gemini, and Perplexity decide what to show – and why.
Decode how LLMs rank and surface results in 2025
See what separates SEO from AEO – and why it matters now
Align your strategy with how LLMs evaluate content
✦ Bonus workflow!

Module #2: Find the right prompts and questions

Identify high-intent prompts and comparison queries that LLMs actually surface.

Discover what your audience is really asking inside LLMs
Prioritize prompts that lead to visibility and conversion
Build your own prompt-targeting system using AI tools

Hands-on: Build your prompt map

Module #3: Build high-quality answer pages

Create AEO-optimized content that’s structured, scannable, and LLM-friendly.
Use formatting that improves comprehension and ranking
Turn existing blog posts into high-performing AEO assets
Build new content from scratch using answer-first frameworks
Exercise: Rewrite content the AEO way

Module #4: Schema & structured data

Implement the markup that makes your content machine-readable and rankable.
Add the right schema types for AEO visibility (not just SEO)
Validate and fix markup issues blocking AI comprehension
Help LLMs understand and surface your content more accurately
Exercise: Clean up & test your schema

Module #5: Complete technical audit

Fix the technical issues that block visibility in AI-powered search.
Run a fast, focused AEO audit (skip what doesn’t matter)
Uncover structural gaps LLMs use to deprioritize content
Improve crawlability, internal links, and metadata in one sweep
✦ Bonus workflow!

Module #6: Build authority & entity clarity

Strengthen your brand’s entity footprint and trust signals across the web.
Publish assets that boost trust and relevance in LLMs
Connect your brand to authoritative, known entities
Improve how you’re described and understood across AI tools
Exercise: Map and boost entity signals

Module #7: Earn mentions on Reddit, forums & PR sites

Get your brand cited on Reddit, forums, and PR sites LLMs use for Deep Research.
Reverse-engineer what gets cited in real AI prompts
Create high-value mentions LLMs treat as trusted sources
Build a repeatable process for long-term off-site visibility
Bonus: Build your off-site citation plan

Module #8: Track prompts, mentions & performance

Set up dashboards to monitor LLM rankings, citations, and prompt visibility.
Monitor how your brand shows up in ChatGPT, Gemini, and Perplexity
Track mentions, citations, and prompt behavior over time
Build an automated dashboard to scale AEO tracking
Exercise: Set up tracking dashboard

Bonus module: Launch for SaaS, ecom or lead gen

Launch a complete AEO system for your brand or clients in 30 days.
Customize your AEO workflow for your business model
Use templates and examples to save time and skip guesswork
Roll out AEO for internal teams or client delivery
Template: 30-day launch plan