The Digital Marketing Mastery Course is the most comprehensive digital marketing training in the industry. In this 16-hour course, you’ll learn the foundation of DigitalMarketer’s curriculum and get certified as a Digital Marketing Specialist.
Core Concepts of Digital Marketing
Learn the role of digital marketing and how to leverage it in today’s business world.
Knowing Your Customer
Build out a Core Message Canvas and Customer Avatar Canvas and finally get clear on who you’re selling to.
Customer Value Journey
Discover the steps in your marketing plan that seamlessly moves a person from lead, to paying customer, to raving fan.
Learn which types of content to use to attract your audience and leverage content marketing strategies to grow your business.
Gain a basic, clear understanding of how to use social media to build real relationships with your audience.
Dive into paid traffic strategies, landing pages, copy and ad design elements, and how these functions work together to bring prospects to your pages.
Use SEO strategies to generate better rankings on search engines, and free organic traffic to your site.
Learn how to create email campaigns that get opened, get clicked, and convert passive list subscribers into active customers.
Go in depth into how to build a thriving online community that positively impacts your business’ bottom line.
Data & Optimization
Discover the data and optimization tactics to find which marketing techniques work best for your business and customers.
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