What’s included?

 

Module 1: How to Quickly OUTLINE High-Value Landing Pages 

Lesson 1: Define the Audience (See full sample video lesson above.) 

Lesson 2: Define their Problem

Lesson 3: Define the Brand

Lesson 4: Define the Solution Plan

Lesson 5: Define the Call to Action

Lesson 6: Define Audience Failure

Lesson 7: Define Audience Success

Lesson 8: Define the Audience’s Desired Personal Transformation

Module 2: 100% Complete Walk-Through Example of Outlining a Landing Page Fast and Well 

Module 2 has a single lesson: The info-packed, advice-packed walk-through with me, your professional writing teacher and highly successful B2B freelance copywriter.

 

 

Module 3: 100% Complete Walk-Through Example of Writing a High-Value Landing Page Fast and Well 

Module 3 has a single lesson: The info-packed, advice-packed walk-through with me, your professional writing teacher and highly successful B2B freelance copywriter.

Module 4: How to Set Up a Profile and Land Gigs Fast 

Lesson 1: Set Up an Effective Profile on the Marketplace of Your Choice (I use UpWork).

Lesson 2: How to Land Gigs Fast with Specific Approaches

In Module 4 you’ll learn …

– Why you don’t have to make a website (It’s totally unnecessary) 

– Why you shouldn’t build an email list (It’s a colossal waste of time)

– Why you shouldn’t build a social media following (It’s a colossal waste of time)

– Why all you need is a profile on the freelance marketplace of your choice (I use UpWork.) 

– How to set up your profile without time-wasting, gig-killing details

– How to avoid classic, very serious newbie mistakes in setting up your profile

– Exactly how to approach clients on the platform to get gigs fast, even if you don’t have any published experience

Module 5: How to Research, Outline, and Write Blog Articles FAST and WELL 

Lesson 1: The Huge Dangerous Pitfall for New Blog Copywriters (And the easy, secret way to avoid it.)

Lesson 2: How to Research and Outline Blog Articles Fast and Well – the 4-Minute Outline.

Lesson 3: How to Write Blog Articles Fast and Well

Module 6: MODULE 6: How to Write Lucrative Email Copy FAST and WELL 

Lesson 1: Crucial Info on Writing Lucrative Email Copy FAST and WELL

Lesson 2: Outlining and Writing Email FAST and WELL

 

 

 

Side-Gig Copywriter in 6 Days 

Topics included in the course, and in Ask-Me-Anything access to me,  your professional, experienced writing teacher:

 

How to write high-value Landing Pages … FAST and WELL

• The easy, intuitive, landing page (sales page) formula that works for ANY landing page gig.
• Why landing page (sales page) writing is the most lucrative.
• The one fatal drawback of writing landing pages (and how to neutralize it).
• The fill-in-the-blanks landing page template that cuts writing time by 80% and creates highly creative, unique, powerful landing pages. (And you can still bill for the standard amount of time.)

 

Set up a compelling high-income B2B writing profile

• What DEFINITELY NOT to include in your profile. (Including these things will dramatically hurt your chances of landing gigs.)
• How to be basically anonymous, and fly under the radar (For example, if you don’t want your boss to know you’re freelancing.)
• How to position yourself with strength, even as a “beginning” writer.
• Why you SHOULD NOT create a fancy website, social media, email list, etc. (Time wasters, all, that KILL your efforts!)
• A complete checklist for a powerful, high-earning profile – even if you’re new and have never before done any B2B content writing

 

Step-by-step exactly how to approach clients to get all the work you want

• Exactly how to hone your profile with ninja language that pulls clients in irresistibly.
• Exactly how to search and filter job postings in order to find and land the highest-paying gigs.
• Exactly how to create proposals RAPIDLY, taking only 4 minutes or less per proposal! (While making them unique, tailored, and powerful.)
• How to spot red-flag clients to avoid – to easily save yourself headaches, wasted time, and lost hours
• How to quickly spot Golden-Opportunity clients from Heaven, approach them quickly, and get these cherry gigs.
• How to AUTOMATE your job postings search, so that clients APPROACH YOU FIRST.

 

 

Exactly how to write your first high-value blog article

• Why you don’t need any expertise for high-value B2B content writing. (And how to get on-the-fly expertise that is 110% sufficient.)
• How to write B2B Blog articles WELL and FAST.
• How to craft a solid headline in 3 minutes or less
• How to outline and write an 800-word blog main body in 1 hour or less
• How to write a 150-200 word B2B blog introduction in 3 minutes or less
• How to write an essential B2B Blog conclusion in 3 minutes or less.
• Step-by-step walk through of your first B2B high-income blog article writing exercise (and portfolio builder).

 

 

How to rapidly write an expert B2B blog entry on something you knew nothing about.

• Why learning this EASY skill so liberating.
• How to instantly write with expertise, on virtually any topic, even if you knew nothing about it. (Google is your friend, but you need this easy plan to get the relevant stuff fast, without falling down rabbit holes of “research.”)
• How to craft a solid headline (on a topic you know nothing about) in 5 minutes or less
• How to outline and write an 800-word blog main body (on a topic you know nothing about) in 1.5 hours or less
• How to write a 150-200 word B2B blog introduction (on something you know nothing about) in 5 minutes or less
• How to write an essential B2B Blog conclusion (on a topic you knew nothing about) in 5 minutes or less.
• Your step-by-step walk through of a first B2B writing exercise (and portfolio builder) on a topic you knew nothing about.

 

 

Setting up your portfolio and your freelancing bank account

• Set up your easy, free, instant portfolio (And why you MUST set up a portfolio right now). (HINT: It’s just a Google Docs portfolio. I’ll prove to you why that’s all you need.)
• Set up your easy, free payment-receiving bank account at a bank of your choice.
• Step-by-step exactly how to get paid — without EVER billing or invoicing!

 

 

Choose high-value niches

• How the market for high-value B2B writing really works.
• How you can easily get high-value gigs in virtually any niche at any stage in your career – including right now, in the beginning.
• Why you shouldn’t choose just what you already know.
• The 2-track niche approach that makes your career soar from the very first month.
• How to easily convince clients in any industry to hire you – even if you have zero experience in that industry. (Hint: It’s not pointing to other content you’ve done.)

 

 

High-Value Thought Leadership  Ghostwriting

• What IS a “thought leadership” article and why are they so juicily high-value — and easy?
• Why freelance writers do most of the “thought leadership” articles on the web. (Shhhh!)
• How to choose a thought leadership topic or angle, if it’s left “up to you”. (This is genius.)
• How to RAPIDLY gather material for and sketch out a thought leadership article. (Also genius.)
• How to RAPIDLY write 1,000-word, high-value thought leadership articles.

 

 

How to price work, and exactly what to say to clients when …

• What to say when clients ask, “Do you have experience writing for [Some-industry-you’ve-never-written-for]?” (You can still get the gig, with the right rhetoric.)
  
• What to say when clients ask you to do work other than writing (graphics, admin, emoji-choosing, whatever). (Hint: Just Say No. But say it in this way that makes them respect you and keeps your value sky high, and makes them happy.)
  
• What to say when clients ask, “How do you know when an assignment has been successful?” (This is a maddeningly common, bedeviling question, and I have the perfect answer that works every time.)
  
• How to price a job perfectly every time. (It’s genius. Clients love it. And you’ll never feel underpaid.)
  
• How to end a gig to get glowing reviews that pull in EVEN MORE clients.
• How to keep your profile STELLAR, and pulling so much work you can raise your rates, on only 5 minutes per month.
• How to get a BAD review REMOVED from your profile. (Many people don’t even know this is possible.)