Dan Kennedy – Never Out of Work

Imagine The Sheer Joy
of Certain Income
As A Freelancer,
From A Wholly Reliable
System That Feeds You
Grade-A Clients

Presenting:
The “NEVER OUT OF WORK” Program

CONTENT. You will discover how to make your Content magnetic to your desired clients and Authority-Establishing, so that they determine they need and want to hire you. A lot of Content fails one or both of these tests. A lot of content informs, educates and informs, but is vague, not specific, and not engineered to bring a potential client from it to your door. And a lot of content distribution is a giant waste of time. Just “exposure” or, worse, having it “liked” by peers, is a masturbatory exercise. We have to get it right and get it in front of good potential clients.

CONTROL. From the minute people arrive at your Personal Media Platform, you need to exert firm control over where and how they move about, what they must give you for pass-keys to different doorways to different content, the ways in which they move forward – ultimately to whatever you decide is your First, Next Step for the client ready to engage you. That might be completing a questionnaire in advance of a diagnostic call. It might be a call. It might be a paid consultation. The idea is to have hallways with confining walls and doors, not wide open spaces in which visitors can roam free. One of the smartest things I’ve heard recently about online media; specifically web sites came from Guthy-Renker’s Chief Marketing Officer, who said: “The three things you need for web site design are a legal pad, a pencil and a knowledge of how to sell.”

CONSTANCY. Engineered into your Media Platform will be constant and frequent follow-up with appropriate Content to the possible and potential clients identifying themselves but not immediately moving forward. Much of this gets automated, thus fail-safe and automatic, but some is also personal, involving some direct, individual outreach on your part. One of the many personal things I’ll reveal in The Feeder System is the non-public, individual follow-up I do with potential clients as well as clients who should be coming back for more. I’ll take you inside my Private Client Program, the only ways I use Copy Critiques, and the ways I stimulate business without ever overtly asking for it. You’ll even see redacted correspondence and other documents that show you exact wording I use in this kind of communication.

COMMUNITY. There are cautions, but, here, just conceptually, it can be extremely useful to create a sense of community, society or membership, membership levels and membership language. While not essential, a true ULTIMATE Feeder System has this, full-bore. You will see exactly how this is done.

CURRENCY. One of the most exciting by-products of having your own Media Platform is your ability to use it in barter with other influencers who have populations of possible clients for you organized, for access to that population and/or use of their media platforms. It’s an analogy, not a direct copywriter example, but I was just hired to speak at an event in London, England, at a princely fee and with royal opportunities for sales of resources from the platform and for client whale-hunting. I got it and the compensation I demanded because I’m a good speaker, have some ‘star power’ in the entrepreneur marketplace in the U.K., but also because the company hiring me wanted access to the GKIC member and customer lists in the U.K. and to my centers of influence in the U.K. My media platform was undoubtedly the deal-maker here.

So, let’s detail everything you get in this Program:

There are FIVE online Modules, with my voice guiding you through samples, examples and power points slides, and directing you to web sites where you can see even more examples

Module 1 is an Overview Module, a video dialogue with me and Katie Yeakle from AWAI. It lays out the territory we will cover and take.

Module 2 is Development of a Client Feeder System. I define it, so you clearly understand it. I describe how you feed it so it feeds you. I also dissect it, presenting each of a Feeder System’s five key elements. You are also provided with Think-Pages, to guide you in laying out your own Feeder System. And, of course, examples so you can see and even experience a fully functioning Feeder System.

Module 3 is Development of Your Personal Media Platform. Here, we go into depth and detail on the Five C’s. Today, most freelancers have their own web site but 90% are seriously flawed and 99% are imitative of other freelancers’ sites that are seriously flawed. They may be stocked with content, but it is not strategically purposed. And web sites represent only one piece of a fully functioning Personal Media Platform. Today, many freelancers use social media, but nearly all are making a very serious mistake with it. I’ll reveal these mistakes, and describe how to use and integrate all Media so that it is strategic and purposed to attract possible clients and convert them into prepared, potential clients who are pre-determined to hire you. I also reveal ‘The Batman Secret’ for your content. There are 10 elements to incorporate in Content you write and distribute on our own behalf. You get notes on all ten. We will look at the issue of Control of the client established by your Media Platform. And finally we’ll discuss how to leverage your media platform as Currency, to get yourself actively promoted by key influencers who have potential clients for you.

Module 4 is all about the Media Items that populate your Personal Media Platform. I will tell you how I used these early in my freelancing life, when I was unknown and poor as a church-mouse, and how I use the same kinds of items now. You will see great examples of such Content and of various Media Items from actual, effective Personal Media Platforms, and you’ll be directed to individuals and web sites to see more. This is the most example-rich Module in this Program. In total, you’ll learn how to create and use SEVEN Media Items. As a little bonus, I’ll tell you how to use one of them to provide non-fee income from an automated marketing system. The week I was finishing this, I heard from a consultant and writer I’d given this strategy to a few months ago – she is averaging $700 a week in entirely automated income robot-deposited in her bank account by this use of one of the seven Media Items. It takes her about an hour each week to make this happen, with e-mail. No, it’s not caviar ‘n diamonds money. But it is $36,400.00 a year. Pays the rent. Relieves a little income anxiety. If it intrigues you, I’m including it in this Module as a little bonus. Finally in this Module, I’ll reveal the #1 mistake most freelancers make with these Media Items, and the three ironclad rules for your Media Items that prevent this problem.

Module 5, the last Module, switches from your Feeder System to Consultant+Copywriter Positioning. I call this the ‘Change Your Life Module.’ It lifts you out of the worker-bee-for-hire, will-write-copy-for-food crowd and crowded space. It changes the way possible clients take notice of and become interested in you, and the way potential clients relate to you. It is also a closed loop: it makes your Feeder System work better.