Ben Settle – Email Client Horde

Some of What You’ll Learn:

• A special kind of sales pitch the “mad man” era genius David Ogilvy used to pack his agency with some of the best clients on the planet. (And, how to apply what he did to your business’s emails so you can do the same.) Page 24
• A counter intuitive way for getting better and bigger paying clients for your business by bragging to them about how high your fees are! (One of the most in-demand sales speakers & trainers on the planet teaches this, and it can potentially do more to set you up with new clients than probably anything you’ll learn anywhere else.) Page 88
• How Earl Nightingale used the scientific laws of physics in a secret way to attract clients and customers in droves… and how to use his same method to get new clients pounding on your company’s door, too. (I used this little-talked about method to land the four best and highest paying clients I ever had during my 9 year stint as a freelancer. It’s ridiculously simple, and can also help you achieve nearly any other goal you want in life.) Page 15
• A clever “tool” that can do all the sifting and sorting for you when looking for clients, so you only hear from the ones pre-sold and eager to hire you! (I learned this from a Harvard Business School speaker and interim CIO of two publicly traded companies I briefly almost worked for. And, it’s the backbone of why my methodology works so reliably.) Page 28
• The 3-second trick that can create far higher quality prospects for your freelancer business. (This is one of the simplest and most valuable things any copywriter can do to get instant credibility, almost automatically get the attention of serious clients, and command bigger fees. Best part? You can literally do this to your business in mere seconds.) Page 41
• An old school direct sales method that lets you pre-sell copywriting clients on hiring your business… while also getting paid by them at the same time! (A few smart, “in the know” direct sales industry distributors figured out how to make money while prospecting like this decades ago. And, it also works just as well to help copywriters get more cash flowing in while still looking for additional clients.) Page 42
• A sneaky marketing trick (used by wealthy food companies) that can potentially make yourself the only copywriter clients want to hire. (For example: I had a $30 million per year business owner client who might have made a lot more money had he tested other copywriters against me. But he refused. Why? It’s certainly not because of my sparkling personality! No, it is because the way my methodology for getting clients works made him only want to deal with me and nobody else.) Page 46
• A totally unorthodox way used by one of the world’s top A-list copywriters to eliminate the common, “Why should I hire you?” gotcha question. (This not only kills one of the most frustrating objections freelancers hear, but it also builds your credibility and gets clients practically stalking you down to hire you, if you do it correctly.) Page 48
• An ingenious 2-step trick for making more fees by writing less! (This is another A-list copywriter’s secret that can potentially get your schedule stuffed with copywriting clients. It’s simple, too. And has nothing to do with your writing “talent.”) Page 84
• Insider ways to “jimmy” your marketing so you only deal with clients who already want to hire you before you even talk to them! (Even better: These ways require zero convincing, begging, pitching, or manipulating whatsoever. Fun begins on page 50.)
• The real reason world-class doctors are seen as geniuses and can command outrageous fees… and how to apply what they do to your freelance business!

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