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What Will I Find Inside?
6-phase hero curriculum by Anita Siek (value: $5,500)
Our 100+ page workbook, cheatsheets and formulas (value: $1,000)
Brand DNA Template (value: $147)
Lifetime access to all program training (along with future refinements) and workbooks
Oh and don’t forget these WYW on-demand exclusive bonuses:
✅ BONUS #1: 3 months FREE into The Wordfetti Club (Value: $147)
✅ BONUS #2: Website Copywriting Templates (Value: $628)
✅ BONUS #3: Messaging Matrix Workshop Replay (Value: $997)
✅ BONUS #4: How to turn any disempowering story into your superpower with Celinne Da Costa (Value: $997)
✅ BONUS #5: Rising strong through Uncertainty with Kylie Lewis (Value: $997)
✅ BONUS #6: $1,397 credit for the next live coaching cohort of Wordfetti Your Words
PHASE 1
Getting HD clarity
Truthbomb. Secret #1 to writing copy that sells? It’s never JUST the product or the service you offer. But how do you identify the real VALUE of what you sell? In our first phase, we get straight into business by helping you get HD clarity on exactly what it is that you’re selling. We uncover gaps, identify potential roadblocks so we can bid them adieu and explore exactly how you’re going to get from A to B (where you ultimately want to be).
PHASE 2
The Psychology of Words
Next? We dive into the psychology of words and the intersection of that with sales and consumer purchasing decisions. In this phase, you’ll uncover the psychological triggers for your audience and learn how you can leverage the relationship between words, human memory and emotions to drive eyeballs (the right ones), heart to heart connection, and MORE SALES. (and have them come back for MORE) Prepare to have your mind ba-ba-blown in this phase because you may very well never ever see marketing, copy, content, and branding the same again.
PHASE 3
Uncovering what makes your audience tick
To get to your audience’s hearts, you’ve got to get into their minds. This ain’t no traditional let’s-put-your-persona-together activity. Na da. From customer insight challenges, to exploring design-thinking (a creative problem solving method used by Airbnb and Uber), to helping you identify the EXACT words to use to connect to your audience and sell… you’ll walk away not only with a clear understanding of who your client is, but HOW you can leverage this to write copy that will connect better than at-home wifi AND have them openin’ up their wallets to hit that “buy now” button.
PHASE 4
Your Brand DNA
If you know what to say but you don’t know HOW to say it, chances are, you don’t know your voice or your message. So in this phase, we craft the DNA of your brand: mission, vision, brand values, voice and positioning.
You’ll walk out of this phase knowing who you are, what you do, and what your brand stands for. And best of all? You’ll also have your Brand DNA completed, to handover to a VA, designer, copywriter, social media manager or team member so each time you outsource? It’s consistent.
PHASE 5
Content that creates wild demand
Let’s be honest. There’s a lotta digi noise out there. And although it once used to be all about creating something that “stops the scroll”, attention means zilch if it doesn’t translate into sales. So in this phase we dive into exploring your content eco-system and not be absorbed into the content creation black hole and feel overwhelmed.
By the end of this phase? You’ll know how to create content that not only grabs attention and increases visibility, but will also nurtures, establish trust and connection, and translate this into kachings and sales.
PHASE 6
Sales mastery and retention
Last but not least. Sales. Conversions. Retention. And reselling. In this final phase of WYW, we dive into a myriad of psychology-backed approaches to not only increase sales, but increase the life-time value of one customer.
On completion of this phase, you’ll know how to move an audience from “maybe” to “I need this now”, know how to speak to all the different stages of a buyer’s journey (yep, truthbomb: not everyone is ready to buy), and why we believe the traditional marketing funnel is flawed (and what you should focus on instead).
Anita Siek
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