Design Outside The Inbox by Peyton Fox

Introduction to the Course

Design Outside The Inbox is a comprehensive course created by Peyton Fox, an experienced email marketing expert, designed for anyone looking to enhance their email design skills. Whether you’re a freelancer seeking to expand your services or a marketer looking to create high-converting email campaigns, this course offers the tools and strategies to build professional and eye-catching emails without needing an advanced graphic design background. Through simplified, step-by-step tutorials, Peyton Fox walks you through the key components of email design, from layout creation to messaging strategies, ensuring you can design emails that resonate with your audience and increase engagement.

Goals of the Course

The main goal of the Design Outside The Inbox course is to empower students with the ability to create stunning emails that drive results. In this course, you’ll learn how to design emails that not only look professional but also engage your audience effectively. The course focuses on practical, actionable strategies that eliminate the complexities often associated with email design, allowing anyone to produce beautiful, high-converting emails with minimal effort. Peyton aims to demonstrate that you don’t need a formal design degree or advanced design tools to create emails that perform well. Whether you’re looking to improve your own email marketing efforts or provide email design services to clients, the skills taught in this course will help you build emails quickly and efficiently while maintaining high-quality standards.

Content Overview or Modules Breakdown

The course is structured into four core modules, each designed to cover a different aspect of email design, ensuring a well-rounded understanding of the process. These modules include a combination of theoretical knowledge and hands-on, actionable lessons. Below is a breakdown of each module:

Module 1: Email Marketing Basics

In this first module, students will learn the essential principles of email marketing. This includes understanding the importance of high-converting email designs and how to ensure email deliverability. Peyton teaches the key factors that influence email performance, such as layout, call-to-action placement, and design simplicity. By the end of this module, students will have a clear understanding of what makes an email design successful and how to ensure that their emails actually reach the intended recipients’ inboxes.

Module 2: Figma Overview

The second module introduces students to Figma, the primary tool used throughout the course. Peyton walks through setting up a Figma account, familiarizing students with the platform, and exploring the various design features it offers. This module includes lessons on building brand asset boards, inspiration boards, and tips on how to use the platform efficiently. Peyton’s personal hacks for using Figma are shared throughout, making it easier for even beginners to design professional-quality emails in no time. The module emphasizes speed and simplicity, helping students avoid getting bogged down by complicated design software.

Module 3: Email Design & Structure

Module 3 dives into the core of email design, focusing on the structure and layout of various types of emails. Students will learn how to wireframe their email designs before building them out, ensuring a clear, visually appealing layout. Through detailed tutorials, Peyton teaches students how to create different types of emails, including promotional emails, nurture emails, and product highlight emails. Additionally, this module covers techniques for adding transitions, animations, and GIFs to emails, ensuring they stand out in the crowded inbox. By the end of this module, students will be able to design a range of email types that effectively engage subscribers.

Module 4: Locking In Your Email Messaging

The fourth module focuses on crafting compelling email copy that drives action. Students will learn how to write persuasive and clear messaging that resonates with their audience, alongside strategies for ensuring emails pass the “scan test”—meaning they are easily digestible and encourage clicks. This module also covers the importance of buttons and calls to action, teaching students how to design emails that entice users to take the desired action. Bonus lessons are included to help with copywriting for both promotional and nurture emails, along with a cheatsheet for improving email copy.

Bonus Materials

In addition to the core modules, the course includes several valuable bonus materials designed to enhance the learning experience:

• Email Starter Templates: Ten curated email templates used by Peyton for e-commerce clients, providing an immediate jumping-off point for students to begin designing their own emails.
• Copy Creation Cheatsheets: A cheatsheet filled with inspiration for crafting different types of email copy, helping students create engaging subject lines and compelling content.
• Email Reporting Template: A template for tracking the performance of email campaigns, making it easy to analyze key metrics and adjust future designs for optimal results.
• Bonus Trainings: Additional content on A/B testing and segmentation, ensuring students can further optimize their email marketing strategy.

Benefits of the Course

Design Outside The Inbox offers a variety of benefits for students who wish to enhance their email design skills. Key advantages of taking the course include:

• Easy-to-follow lessons: The course is structured in a way that even beginners can follow along, with no need for advanced design experience. Peyton’s step-by-step instructions make it simple to grasp complex concepts and apply them to real-world email campaigns.
• Speed and efficiency: Students will learn how to create an entire month’s worth of email designs in just a few days, dramatically increasing productivity.
• Reusable templates: By mastering the art of creating reusable email templates, students will save time in the future while maintaining high-quality standards across all their campaigns.
• Boost conversions: The course provides students with the skills to design emails that drive engagement, leading to increased conversions for their own businesses or clients.
• Actionable strategies: Rather than offering abstract design principles, this course focuses on specific, actionable strategies that can be applied immediately to improve email design and marketing results.

Target Audience for the Course

The course is perfect for a wide range of individuals, including:

• Freelancers: Anyone looking to expand their freelance services by offering email design as part of their portfolio will benefit from this course.
• Email marketers: Marketers who want to enhance their email marketing campaigns by learning how to design high-converting emails.
• Small business owners: Entrepreneurs looking to improve their in-house email marketing efforts without hiring an expensive design team.
• Beginner designers: Those with no prior design experience who want to learn how to create effective email campaigns.

Conclusion

Design Outside The Inbox is an invaluable resource for anyone looking to improve their email marketing skills. By breaking down complex design principles into easy-to-follow lessons, Peyton Fox ensures that even those without a design background can create high-quality, effective emails. The course provides a comprehensive toolkit, from mastering Figma to crafting compelling copy, all designed to help students design emails that drive engagement and conversions. Whether you’re a freelancer, an email marketer, or a business owner, this course will equip you with the knowledge and skills to elevate your email marketing efforts and achieve real results.

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