Perry Marshall – Full Equity 2.0 Intelligence

1. Introduction to the Product

Full Equity 2.0 Intelligence is a high-level strategic business training led by renowned entrepreneur and marketing expert Perry Marshall. This program was developed to help business owners, marketers, and innovators build AI-resilient companies by designing and defending business “moats” that ensure long-term competitive advantage. Delivered as a three-day seminar and now available via recordings, the training explores cutting-edge strategies that intersect technology, human psychology, artificial intelligence, and scalable frameworks to future-proof businesses in the face of accelerating disruption.

The foundation of this training is built on understanding how artificial intelligence is radically transforming industries—and how entrepreneurs can use it not only to survive but to dominate. Perry emphasizes identifying a company’s critical leverage points, then reinforcing them using tools like the Moat Mapper, proprietary GPT assistants, and a strategic decision-making process rooted in 80/20 thinking and network effect theory. The seminar also includes financial, legal, marketing, and positioning insights to help business owners shift from reactive to proactive business design.

2. Goals of the Program

The primary goal of Full Equity 2.0 Intelligence is to help entrepreneurs answer this core question: “What makes my business immune—or even strengthened—by the rise of AI?” Participants are trained to develop durable “moats” that defend against competitors, market shifts, and commoditization. The program’s objectives include:

• Helping business owners identify structural weaknesses before AI or competitors expose them.
• Teaching how to create AI-powered assets and automations that multiply business output without sacrificing quality or control.
• Clarifying personal and business priorities by focusing on the highest-leverage strategies.
• Accelerating the development of new revenue streams using tactical frameworks and tools.
• Equipping entrepreneurs with frameworks to create long-term defensibility in pricing, positioning, and customer retention.

The seminar positions AI not as a threat, but as a force to be channeled. By understanding how to partner with AI tools intelligently—and not passively—attendees can avoid being overtaken by automation or disrupted by tech-savvy competitors.

3. Content Overview / Modules Breakdown

Full Equity 2.0 Intelligence is divided into structured phases and supported by a suite of tools and frameworks. Here’s an overview of what participants receive and study throughout the training:

Core Modules and Topics

• The Four Moats Framework: Understand the four key types of moats—Pre-sale Digital, Pre-sale Physical, Post-sale Digital, and Post-sale Physical—and how they either shield or expose a business to competitive threats.
• Moat Mapper Tool: A diagnostic AI tool that scans a business’s strengths, vulnerabilities, customer data, and market positioning to generate a custom strategy roadmap.
• AI Integration Deep-Dive: Learn how to deploy large language models like GPT into operations, copywriting, customer service, onboarding, and even strategic planning.
• Financial and Legal Moats: Includes training from tax strategist Shanyn Stewart on wealth protection and aggressive tax strategies to legally recapture profits.
• Brand & Category Ownership: Frameworks to move from commodity pricing to being a category-of-one business that commands premium pricing and customer loyalty.
• AI-Powered GPT Assistants: Get trained GPTs that have been fine-tuned on the seminar material, providing a 24/7 strategic partner for Q&A, plan generation, and business refinement.
• Live Case Studies and 1-on-1 Hotseats: Access recordings of live strategic breakdowns with business owners solving real-time problems during the seminar.

Program Delivery Options

• Full Seminar Access: Full three-day recordings plus all tools and templates.
• Moat Morning Only: A core strategic “bombshell” session that distills the core principles of vulnerability mapping and moat creation.
• Implementation Accelerator: For serious builders—includes full access plus 1-on-1 strategy calls with Perry’s expert team.

4. Benefits of the Product

The Full Equity 2.0 Intelligence seminar offers numerous benefits for entrepreneurs looking to scale or pivot amid technological change:

• Clarity and Focus: Attendees walk away with a clear action roadmap tailored to their unique business model and market position.
• New Revenue Pathways: Most participants identify one or more revenue streams they can launch or optimize immediately.
• AI Strategy Without Hype: Instead of vague AI trends, the program dives into actual AI deployment steps that yield measurable ROI.
• Competitive Immunity: By creating the right kind of moats, participants protect their pricing power and customer base even in aggressive markets.
• Expert Support: With access to Perry’s team of strategists, participants get real-time feedback, insight, and course correction as they implement.
• Proprietary Tools: The Moat Mapper, GPT-based advisors, and implementation frameworks deliver compound value long after the seminar ends.
• Community and Momentum: By being part of Perry’s network, entrepreneurs stay plugged into a high-level peer group that shares breakthroughs and resources.
• 60-Day ROI Guarantee: If participants don’t gain clarity, momentum, or create a new revenue source within 60 days, there’s a full money-back guarantee.

5. Target Audience

Full Equity 2.0 Intelligence is specifically crafted for entrepreneurs and leaders who aren’t content with surviving—they want to dominate. This includes:

• Established business owners who want to transition from founder-led to systems-driven operations.
• Marketing professionals who need to reposition brands in saturated or commoditized niches.
• Consultants, coaches, and experts looking to defend pricing and increase client ROI using automation and AI.
• Tech-aware startups aiming to accelerate growth without losing uniqueness or customer intimacy.
• Small to mid-size business executives who need resilient growth models in uncertain economic environments.
• Investors and acquirers seeking AI-defensible companies with compoundable assets.

6. Conclusion

Perry Marshall’s Full Equity 2.0 Intelligence is more than a business seminar—it’s a transformation tool for forward-thinking entrepreneurs. It doesn’t just teach adaptation to AI. It shows how to dominate with it. Through a unique combination of mindset, tactical tools, AI integration, and one-on-one guidance, business owners learn to build competitive moats that scale and evolve with technology, not against it.

Whether a business is struggling with lead flow, market saturation, or unclear differentiation, this program offers both strategic clarity and execution momentum. By leveraging Perry’s decades of 80/20 expertise, network effect modeling, and modern AI tools, participants leave equipped to reinvent their companies as category leaders with defensibility, profitability, and velocity.

The future is coming fast—and with Full Equity 2.0 Intelligence, entrepreneurs don’t just react to it. They shape it.

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