Mike Rhodes – Scripts & Sheets Workshop Recordings

1. Introduction to the Product/Course

The Scripts & Sheets Workshop Recordings by Mike Rhodes offers an immersive, hands-on learning experience for anyone looking to master Google Ads Scripts and advanced Google Sheets techniques. In 2023, Mike conducted a multi-week workshop with two separate cohorts, providing over 20 hours of instructional content. This course focuses on automating tasks, enhancing workflows, and integrating data management with powerful tools like Google Ads Scripts, JavaScript, APIs, and Google Analytics 4 (GA4). Whether you’re looking to streamline your reporting processes or learn cutting-edge automation skills, this workshop series offers everything you need to achieve those goals.

2. Goals of the Product/Course

The main goal of the Scripts & Sheets Workshop Recordings is to empower professionals to automate their work processes, particularly in Google Ads, Google Sheets, and related platforms. By the end of the course, participants will be able to:

• Create automated daily reports: Learn how to create fully automated, time-saving reports for Google Ads and other platforms, drastically reducing manual input and human error.
• Advanced Google Sheets usage: Gain an in-depth understanding of Google Sheets formulae, both basic and advanced, to manipulate data and automate tasks within the sheet environment.
• Explore APIs, JavaScript, and automation: Dive into the world of APIs, JavaScript, and AI to understand how they can be used to automate routine tasks and improve data accuracy.
• Practical applications: Access free scripts, practice sheets, and additional content to immediately implement learned techniques into real-world projects.
• Boost productivity: Maximize your efficiency by eliminating repetitive tasks, optimizing workflows, and leveraging automation to scale your efforts.

3. Content Overview or Modules Breakdown

The course is divided into two distinct cohorts, each offering comprehensive lessons on automating tasks using Google Ads Scripts, Google Sheets, and integrating various APIs. Below is a breakdown of the content covered in each cohort:

Cohort 1 – May/June 2023

This cohort consists of 8 lessons totaling over 10 hours of content. Each session builds on the previous one, gradually increasing in complexity as participants gain a stronger understanding of the tools at their disposal:

• Week 1: Introduction to the course, setting learning expectations, and writing your first script. (1:24:17)
• Week 2: A detailed introduction to Google Ads Scripts, explaining how they work and how to use them effectively. (1:29:23)
• Week 3: A foundational session on JavaScript basics, ensuring participants are comfortable with the programming language that underpins many scripts. (1:13:41)
• Week 4: Intermediate Google Sheets formulae, covering more advanced ways to manipulate and analyze data in Sheets. (1:26:37)
• Week 5: Advanced Sheets formulae, furthering the knowledge from Week 4 and delving deeper into how to leverage Sheets for more complex tasks. (1:15:24)
• Week 6: Big Query, GA4, APIs, and automation – a comprehensive look at how to integrate powerful data tools into your workflow. (1:32:22)
• Week 7: MCC Script, Sheets Cheatsheet, and exploring additional APIs. This week focuses on mastering scripts for Google Ads and working with data in Google Sheets more efficiently. (27:35)
• Week 8: Mental models and the product matrix, ensuring participants can apply the course material in a practical, efficient manner. (1:23:15)

Cohort 2 – August 2023

This second cohort consisted of 6 lessons, lasting just over 8 hours in total. While much of the content overlaps with Cohort 1, the delivery and depth of the material were adjusted based on participant feedback from the first cohort:

• Week 1: Overview of the workshop and introduction to scripting with the first Google Ads script. (1:18:18)
• Week 2: A deeper dive into Google Ads Scripts, exploring more complex applications and automations. (1:30:05)
• Week 3: Basics of JavaScript, ensuring learners are comfortable with the necessary coding concepts. (1:29:15)
• Week 4: Intermediate Google Sheets formulae, with more in-depth examples and use cases. (1:11:05)
• Week 5: Advanced Google Sheets formulae to further enhance data manipulation capabilities. (1:16:04)
• Week 6: Cheatsheets, GA4, Big Query, APIs, JSON, automation, and mental models for practical implementation. (1:22:16)

4. Benefits of the Product/Course

The Scripts & Sheets Workshop Recordings offers numerous benefits that can significantly enhance your professional skill set:

• Time Efficiency: Automating tasks such as reporting allows you to spend less time on mundane tasks and more time on strategic initiatives.
• Enhanced Data Manipulation: By mastering both basic and advanced Google Sheets formulas, you’ll be able to manipulate and analyze large datasets with ease.
• Practical Skills for Real-World Applications: The course provides hands-on experience with Google Ads Scripts and API integrations, ensuring that participants can apply what they’ve learned directly to their work.
• Improved Accuracy: Automating repetitive tasks minimizes the chances of human error, which is particularly crucial in data-driven environments like Google Ads management.
• Comprehensive Resources: Participants receive access to free scripts, cheat sheets, and practice sheets, allowing them to implement the lessons in real-time and practice their skills.
• Continuous Learning: The material is designed for multiple viewings, as one attendee mentioned that watching the content multiple times helped uncover deeper insights, making it a long-term learning resource.

5. Target Audience for the Product/Course

This course is ideal for a variety of professionals who aim to improve their skills in digital marketing, data management, and automation. The target audience includes:

• Digital Marketers: Those working with Google Ads or similar advertising platforms who wish to automate their reporting and optimize their workflows.
• Data Analysts: Professionals looking to enhance their data manipulation and analysis skills, especially those working with large datasets in Google Sheets.
• Business Owners: Individuals who want to reduce manual effort, improve data accuracy, and boost productivity by implementing automated solutions.
• Technically Inclined Learners: Anyone interested in learning JavaScript, APIs, and other automation technologies that can be integrated into everyday business tasks.

6. Conclusion with a Summary

The Scripts & Sheets Workshop Recordings by Mike Rhodes provides invaluable knowledge for anyone serious about mastering automation in digital marketing and data management. Whether you’re a beginner or already have some experience with Google Ads and Google Sheets, this course offers practical skills that will help you automate tedious tasks, improve accuracy, and optimize your workflow. With over 20 hours of content, free resources, and real-world applications, the course is an excellent investment for those looking to enhance their professional capabilities and save time in the process.

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