Write, Grow, Sell by Matt McGarry
1. Introduction to the Product/Course
Write, Grow, Sell is a 12-week guided newsletter-building program developed by Matt McGarry, a recognized expert in the creator economy and digital newsletter growth. Designed to help anyone—from beginners to seasoned marketers—launch, grow, and monetize a newsletter business, this course delivers a blend of practical tactics, high-performing templates, and coaching support. The program teaches students how to create a high-value email newsletter that grows quickly and earns money reliably through sponsorships, affiliates, and digital products.
Unlike typical passive-learning courses, “Write, Grow, Sell” is deeply implementation-focused. Students are encouraged to launch while they learn, using a system Matt has refined through growing over 100 newsletters. His methods have contributed to the success of well-known brands and newsletters and have driven millions of subscribers and substantial revenue. The course provides a structured, phase-by-phase approach with weekly sessions, templates, and access to a community of newsletter entrepreneurs.
2. Goals of the Product/Course
The primary objective of the “Write, Grow, Sell” program is to enable individuals to build an owned media business via email—without needing a social media following or prior marketing experience. Specific goals include:
- Launch a Newsletter from Scratch: Take users from zero to launch using a simplified framework that removes decision fatigue and guesswork.
- Grow an Engaged Audience: Teach organic and paid growth strategies to scale a subscriber base efficiently.
- Monetize Consistently: Help students implement at least three reliable revenue streams such as sponsorships, affiliate deals, and paid products.
- Create Leverage: Give users the ability to scale a newsletter into a sustainable, possibly sellable business with minimal overhead.
- Foster Autonomy: Empower creators to control their distribution, messaging, and monetization without dependence on platforms like Instagram, TikTok, or YouTube.
3. Content Overview or Modules Breakdown
The course is divided into three major phases—Write, Grow, and Sell—with each phase targeting a specific objective. Additional bonus sessions and expert guest appearances complement the core curriculum.
Phase 1: Write
This phase focuses on foundational setup and execution:
- Identifying a profitable niche and positioning strategy.
- Creating lead magnets and landing pages to capture early subscribers.
- Designing a repeatable content system for writing weekly or bi-weekly newsletters.
- Establishing your email service provider, automation setup, and first welcome series.
- Pre-launch outreach to secure the first 100–250 subscribers.
Phase 2: Grow
The growth phase teaches students to build momentum and scale readership:
- Building viral loops through referrals, shares, and interactive content.
- Writing lead-optimized posts and articles that generate search or social traffic.
- Crafting ads for paid acquisition that convert subscribers for as little as $1–$2.
- Setting up analytics, tracking, and optimization systems to improve performance over time.
- Running newsletter swaps and guest appearances on other newsletters or podcasts.
Phase 3: Sell
This final phase is focused entirely on monetization strategies:
- How to pitch and close sponsorship deals with brands.
- Setting up affiliate partnerships and promotional email workflows.
- Developing and launching your own digital products like courses, ebooks, or paid subscriptions.
- Using surveys and audience feedback to inform monetization decisions.
- Case studies and monetization breakdowns from past successful students.
Bonus Content
- Expert guest interviews with newsletter founders, media buyers, and growth marketers.
- Templates for cold outreach, ad copy, sponsorship proposals, and onboarding docs.
- Automation walkthroughs for referral programs and evergreen funnels.
4. Benefits of the Product/Course
Enrolling in “Write, Grow, Sell” offers both strategic and practical benefits for anyone serious about building an online brand through email marketing:
- Complete Launch Framework: You’ll go from blank page to fully-operational newsletter within the first few weeks.
- Real-World Case Studies: Lessons are backed by real outcomes from past students and Matt’s client work.
- Community Support: Access to a vibrant Slack group or community platform where peers collaborate and share results.
- Time Efficiency: The course emphasizes high-leverage tactics instead of endless content posting on social media.
- Ongoing Office Hours: Regular group coaching calls and Q&A sessions with Matt ensure you’re never stuck.
- Evergreen Access: All students get lifetime access to course materials and updates.
- Templates & Tools: Includes 100+ fill-in-the-blank templates that can be used for landing pages, sales emails, and ad creatives.
- Low Overhead: The strategies require no team or major tech stack—just email software and basic ad spend if scaling.
5. Target Audience for the Product/Course
“Write, Grow, Sell” is designed with versatility in mind, making it ideal for:
- First-Time Creators: Those who want to build an online business but don’t know where to start.
- Freelancers: Individuals who want to turn service expertise into scalable audience and income.
- Marketers & Growth Professionals: Those looking to build personal brands and test high-performing funnels.
- Startup Founders: Entrepreneurs who need to grow a warm audience to validate ideas or prepare for launches.
- Consultants & Coaches: Professionals seeking authority and inbound leads through content marketing.
- Media Buyers: Ad buyers looking to grow lists and monetize them through newsletters.
6. Conclusion with a Summary
“Write, Grow, Sell” is more than just a newsletter course—it’s a structured pathway to building a digital media business from the ground up. With a step-by-step curriculum, done-for-you templates, and a network of like-minded creators, students are equipped to move fast, learn efficiently, and generate income predictably.
The course offers immediate wins by focusing on execution—students launch while learning. It scales with them by introducing advanced growth and monetization strategies as their list expands. Whether the goal is side-income, audience building, or creating a full-time business, the methods taught are designed to be repeatable and scalable.
Backed by Matt McGarry’s credibility and results, along with overwhelmingly positive student reviews, “Write, Grow, Sell” is a premium program built for modern creators who want ownership, autonomy, and revenue—without the chaos of algorithm-dependent content or influencer marketing.
If you’re ready to build a high-leverage newsletter that you control, grow it into a real business, and generate income through sponsorships or product sales, this course provides the roadmap.