Introduction to the Product/Course

Easton University is a comprehensive sales training program created and led by sales mentor and business strategist Matt Easton. The platform is designed to teach a repeatable sales system that helps individuals and teams close deals more consistently, communicate with greater clarity, develop stronger influence, and eliminate guesswork in the selling process. Unlike motivational sales content or informal coaching tips, Easton University provides structured lessons, practice frameworks, and ongoing coaching that work together to build long-term sales mastery. The curriculum is delivered through on-demand course modules and reinforced through weekly live coaching calls, allowing users to learn at their own pace while also receiving real-time support and guidance.

The philosophy behind Easton University is that selling is not about pressure or persuasion tricks, but rather about genuinely understanding a buyer’s situation, communicating value in a clear and confident way, and guiding the conversation so that the buyer feels supported rather than pushed. The program emphasizes human connection, practical communication strategies, and step-by-step actions that can be replicated in any sales environment. Whether someone is completely new to sales or has years of experience, the purpose of the training is to elevate skill, confidence, and consistency.

Goals of the Product/Course

The primary goal of Easton University is to help students master a reliable, structured sales process that works across different industries, products, services, and customer profiles. Rather than relying on personality, “winging it,” or improvising every call or meeting, the system provides a clear sequence of steps that guide the prospect from initial contact to closed deal.

Key goals include:

• Teaching a repeatable sales framework: The program trains students to follow a consistent process that eliminates confusion, hesitation, and wasted effort.
• Increasing closing rates and revenue: By improving the quality of communication and guiding conversations more strategically, students are able to convert more leads into paying customers.
• Developing confidence and presence: The training focuses heavily on mindset, vocal control, emotional regulation, and authority so that interactions feel natural and professional.
• Improving productivity and workflow: Students learn how to plan their days better, follow up more effectively, and ensure that no opportunities fall through the cracks.
• Building lifelong communication skills: These techniques apply beyond selling and can be used in leadership, negotiation, conflict resolution, and everyday conversations.

Content Overview / Modules Breakdown

The curriculum at Easton University is structured into multiple courses, each addressing a crucial part of the sales process. These modules are designed to work together, reinforcing one another and providing a complete progression from foundational understanding to advanced execution.

Module 1: The Core Sales Process
This module introduces the central sales framework taught inside Easton University. Students learn how to gain a prospect’s attention, uncover their current situation, identify the gap between where they are and where they want to be, communicate value effectively, and advance the conversation toward a decision. This module establishes the rhythm and structure that underlies every selling interaction taught in the program.

Module 2: Power Statements and Communication Language
This training focuses on the exact language patterns that create clarity and confidence in conversations. Students learn how to speak in a way that reduces resistance, keeps attention, and communicates authority. The module also teaches how to replace filler words or uncertain statements with purposeful communication.

Module 3: The Perfect Phone Call
Because many sales interactions begin on the phone, this module shows students how to open a call smoothly, ask intentional questions, control the tone of the conversation, and avoid common mistakes that cause calls to feel forced or awkward. The emphasis is on sounding natural, helpful, and confident.

Module 4: Effective Follow-Up
Many deals are lost simply because follow-up is done poorly or not done at all. This module teaches a follow-up system that is persistent without being pushy. Students learn how to follow up across phone, email, and message platforms while maintaining interest and momentum in the conversation.

Module 5: Handling Situations and Sales Challenges
This module trains students to stay composed and strategic when prospects raise objections, hesitate, delay decisions, or introduce complications. Instead of reacting emotionally or trying to force the sale, students learn how to guide the conversation back into productive territory.

Module 6: Time Management and Daily Planning
This module focuses on organization and productivity. Students learn how to structure their days to allocate more time to high-converting activities, maintain motivation, and avoid burnout or overwhelm.

Module 7: Practice Systems and Skill Reinforcement
To ensure progress continues, this module teaches how to practice effectively. Rather than merely “thinking about improving,” students learn structured practice drills and reflection habits that ensure ongoing development.

Benefits of the Product/Course

Students and teams who complete Easton University report a wide range of professional and personal benefits, including:

• Higher closing rates: Because conversations become more strategic and confident, opportunities convert at a higher percentage.
• More predictable performance: Instead of hoping for good days or streaks, students learn to produce results consistently.
• Greater confidence in communication: Speaking becomes easier, clearer, and more influential across all contexts.
• Improved personal organization: Time is spent more intentionally, reducing overwhelm and increasing daily progress.
• Reduced anxiety in sales interactions: With a process to follow, pressure decreases and clarity increases.
• Long-term professional development: The skills learned extend beyond sales into leadership and everyday communication.

Target Audience for the Product/Course

Easton University is ideal for:

• Sales professionals who want to become more consistent and confident.
• Business owners who need to improve how they communicate value and close deals.
• Customer-facing employees who want to increase influence and clarity.
• Teams seeking to unify around a standardized sales process.
• Individuals who want step-by-step training rather than theory or motivation.

Conclusion

Easton University provides a complete training system for mastering the art of selling through clear communication, structured process, and confident execution. The program is designed to remove guesswork from sales conversations, boost closing rates, and give students a practical roadmap they can use every day. With on-demand modules, structured practice guidance, and live coaching support, the program equips learners with both the knowledge and the accountability needed to grow into strong, skilled, effective sales professionals. Whether someone is brand new to sales or has years of experience, Easton University offers a path to higher performance, clearer communication, and greater confidence in every conversation.

Click Here to Get Matt Easton – Easton University