Introduction to the Product/Course

Postcard Profits 2.0 is a direct mail marketing course created by Luke Jaten, a seasoned entrepreneur and direct response marketer. This course offers an in-depth education on how to use simple postcards to generate consistent income by attracting leads and converting them into paying customers. It’s designed for individuals looking for a low-tech, high-impact marketing method that stands apart from the noise of digital advertising platforms. Postcard Profits 2.0 is a refreshed version of Jaten’s original “Postcard Profits” program, which gained a strong following for its unique offline approach to lead generation.

The course emphasizes the power of physical mail—specifically, postcards—as a low-cost yet effective method of getting offers in front of highly targeted audiences. Luke shares not only the “how-to” strategies but also real-world results and examples from his own campaigns and those of his students. Whether someone is selling their own products or promoting affiliate offers, this course promises to equip them with the tools and knowledge needed to succeed in postcard marketing.

Goals of the Product/Course

The primary goal of Postcard Profits 2.0 is to empower marketers, entrepreneurs, and small business owners with a repeatable and scalable system for generating leads and sales using postcards. Unlike digital ads that can be expensive, saturated, or blocked by ad blockers, postcards land directly in a prospect’s hands—offering an immediate and tangible way to capture attention.

Specifically, the course aims to help participants:

• Understand the fundamentals of postcard marketing—including design, copy, targeting, and mailing logistics.
• Create effective postcard campaigns that result in real leads and conversions.
• Build and maintain a customer pipeline using cost-effective direct mail strategies.
• Scale postcard campaigns with confidence using performance tracking and optimization techniques.
• Utilize proven templates and scripts so they don’t have to start from scratch.

The overarching goal is to teach users how to run a profitable business—or add a profitable revenue stream—using a simple and underutilized marketing strategy.

Content Overview or Modules Breakdown

Postcard Profits 2.0 is broken down into several core training modules. Each module builds on the last, providing a comprehensive education in direct mail marketing using postcards. The content is delivered through a combination of video lessons, audio recordings, written materials, and templates. Here’s a breakdown of the typical structure:

Module 1: Introduction to Postcard Marketing

This foundational module covers the big picture of postcard marketing. It discusses why postcards are so effective, especially in today’s overcrowded digital environment. Luke explains the psychology behind receiving physical mail and how it captures attention in a way that emails and social media ads often cannot.

Module 2: Building and Sourcing Targeted Lists

In this module, Luke shows how to identify the right target market and how to source or build high-quality mailing lists. This is one of the most critical components of any successful direct mail campaign. Students learn how to segment their audiences and tailor their message accordingly for maximum impact.

Module 3: Designing Your Postcard

This section walks students through postcard design best practices, including layout, color usage, font choices, and messaging. More importantly, Luke teaches how to write compelling copy that gets the postcard read and acted upon. He provides swipe files and examples that students can use to model their own designs.

Module 4: Printing and Mailing Logistics

Students learn how to get postcards printed affordably and how to handle the logistics of mailing, including working with mailing services, understanding postage rates, and using bulk mail discounts. The course also covers recommended vendors and how to prepare a campaign for scale.

Module 5: Measuring Results and Optimizing Campaigns

This module focuses on tracking and analyzing the performance of postcard campaigns. Students learn how to measure response rates, calculate return on investment, and split-test different postcard versions. This data-driven approach helps maximize campaign profitability over time.

Module 6: Scaling and Automation

Once the basic process is dialed in, Luke shares how to scale postcard campaigns by automating parts of the system and outsourcing tasks. This includes building backend systems like call tracking, follow-up sequences, and CRM integration to turn one-off campaigns into consistent revenue engines.

Bonus Content

Postcard Profits 2.0 also includes bonus tools such as postcard templates, example campaigns, swipe files, and recorded case studies. In some versions, there is also access to private coaching groups or webinars where Luke provides ongoing support and advanced training.

Benefits of the Product/Course

Postcard Profits 2.0 offers a number of powerful benefits for those looking to step away from the noisy, competitive world of digital marketing. These include:

• Low Cost of Entry: Unlike paid ads on Google or Facebook, postcard campaigns can be started for a few hundred dollars. This makes it accessible even to people on a limited budget.
• High Tangibility and Visibility: Postcards get delivered directly into people’s hands, increasing the chance of your message being seen and remembered.
• Evergreen Strategy: While digital platforms change constantly, the fundamentals of direct mail remain steady. This makes it a reliable long-term strategy.
• Measurable Results: With unique codes, dedicated phone numbers, or landing pages, every campaign can be tracked and optimized over time.
• Proven Templates and Tools: The course includes done-for-you materials, so students don’t have to be expert designers or copywriters to get started.
• Scalability: Once a campaign is profitable, it can be scaled by mailing to more people or increasing frequency—without needing to master complex ad platforms.
• Offline Advantage: With fewer businesses using direct mail today, postcards have a novelty factor that increases response rates.

Participants also benefit from Luke’s decades of experience. His teaching style is clear and practical, and he shares both the successes and mistakes he’s learned from over the years.

Target Audience for the Product/Course

Postcard Profits 2.0 is designed for a broad range of people, but it is particularly well-suited to:

• Small Business Owners: Those looking to attract more local customers using a cost-effective method.
• Direct Response Marketers: Professionals who want to diversify beyond email and online ads.
• Affiliate Marketers: Individuals who want to drive traffic to affiliate offers using postcards.
• Real Estate Professionals: Agents and investors looking to generate motivated seller or buyer leads.
• Consultants and Coaches: Service providers who want to stand out in their market with physical mail campaigns.
• Side Hustlers: People seeking an additional income stream that doesn’t require them to be online all day.

It is also ideal for those who prefer a more personal and hands-on approach to marketing, as well as those who appreciate being able to track and measure their results with clarity. However, the course is mostly U.S.-focused due to the logistics of the U.S. postal system and domestic mailing vendors, so international buyers may find it less applicable without adaptation.

Conclusion with a Summary

Postcard Profits 2.0 by Luke Jaten is a comprehensive, practical guide to mastering the art and science of postcard marketing. In an age when digital ads are becoming more expensive and less effective, this course offers a refreshing and proven alternative. It walks students through every step of the process—from building lists and writing compelling copy to printing, mailing, and tracking results.

Its strength lies in its simplicity. There are no complicated tech setups or steep learning curves. Instead, the course relies on tried-and-tested direct response principles combined with modern tools and templates to create postcard campaigns that work.

For anyone serious about creating a reliable, offline marketing channel—whether for a small business, affiliate offer, or new entrepreneurial venture—Postcard Profits 2.0 offers the knowledge, tools, and confidence to get started. Backed by Luke Jaten’s experience and reputation, it remains one of the most respected resources for direct mail marketing in today’s marketplace.

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