1. Introduction to the Product

BAIS CAMP 2.0 is a creative-technology hybrid course designed by Lauren deVane of The Bemused Studio. This course offers a transformative experience for creators who want to integrate artificial intelligence—specifically ChatGPT—into their creative workflows, content production systems, and brand storytelling. It is uniquely tailored to help creatives and business owners use AI in a way that supports and enhances their brand identity, not replace it.

The name “BAIS CAMP” cleverly plays on the idea of a base camp in mountaineering—a strategic, grounded starting point for an ambitious journey. This metaphor encapsulates the mission of the course: to give students a solid, supportive foundation for using AI as they scale the mountain of brand development, visibility, and creativity.

Unlike traditional AI training or sterile tech tutorials, BAIS CAMP 2.0 is deeply rooted in creativity. It offers a branding-first, human-led, AI-assisted approach to help you build your own voice, aesthetic, and messaging strategy. It’s a hands-on learning experience where you’re not just consuming theory—you’re building usable brand tools and content with the help of a trained AI assistant.

2. Goals of the Product

The course is designed with the goal of helping creators use AI in a way that supports and scales their creative process without sacrificing authenticity. The primary goals include:

• To build a brand-aligned AI assistant using ChatGPT that understands your specific voice, tone, and style.
• To master prompting techniques that produce highly personalized and effective content outputs.
• To create a unified brand presence across platforms by ensuring your AI-generated content matches your creative intentions.
• To reduce burnout by streamlining content creation through well-designed workflows and AI collaboration.
• To encourage experimentation and confidence in using AI tools in daily creative work without fear of “losing the human touch.”

Ultimately, the course seeks to empower individuals to approach branding and content production in a more strategic, time-efficient, and personally fulfilling way, using artificial intelligence as a creative co-pilot.

3. Content Overview or Modules Breakdown

BAIS CAMP 2.0 is structured into a multi-module system that takes participants through foundational knowledge, prompt strategies, brand identity design, and AI training processes. The course is pre-recorded and self-paced, offering flexibility while maintaining depth.

• Module 1: The Art of the Prompt – Learn how to craft clear, brand-specific prompts that yield useful and targeted responses from ChatGPT. Understand the psychology and strategy behind effective prompts.
• Module 2: Conversation Over Command – Instead of treating ChatGPT like a machine to order around, this module teaches the skill of engaging in iterative conversations that mirror collaboration with a real assistant.
• Module 3: The BAIS CAMP Framework – Dive into Lauren’s custom prompt framework that allows users to build structured yet flexible workflows for ongoing content generation.
• Module 4: Custom Instructions – Learn how to train ChatGPT to recognize and replicate your personal or brand voice using custom instruction sets.
• Module 5: Style + Specialization – Explore how to adjust tone, rhythm, and content structure to match various content formats such as newsletters, captions, websites, and more.
• Module 6: Brand Voice Refinement – Focus on refining and documenting a cohesive, recognizable brand voice that can be reused across all AI and non-AI content.

Participants also receive access to valuable support tools and features:

• BAISBOT – A 24/7 AI assistant, trained specifically using Lauren’s methods, which students can access to help with prompts, idea generation, and troubleshooting.
• The Resource Lab – A curated digital library of templates, checklists, visual guides, and swipe files to use in real-world branding and marketing contexts.
• Live Office Hours – Monthly Zoom-based sessions with Lauren to ask questions, get feedback, and engage with the broader BAIS CAMP community.

4. Benefits of the Course

Participants of BAIS CAMP 2.0 report significant improvements in both creative productivity and brand clarity. The course doesn’t just show how to use AI—it transforms how participants think about content, communication, and their creative energy.

• Time Savings – Instead of spending hours creating from scratch, learners develop systems that allow AI to generate first drafts, outlines, and frameworks within minutes.
• Creative Clarity – By defining a signature voice and tone, participants no longer struggle with inconsistent messaging or brand confusion.
• Content Confidence – Students build a deep understanding of how AI can serve their unique business, empowering them to experiment and delegate creatively.
• Audience Engagement – With better content clarity and structure, business owners and creators engage audiences more effectively across social media, websites, and email platforms.
• Lower Stress – Instead of approaching AI as a “black box,” the course demystifies the tool and makes it accessible—even for those without a tech background.

Whether you’re working on branding for yourself or a client, the system you build inside BAIS CAMP can be reused, scaled, and adapted for multiple formats and businesses. The course helps creatives save time without compromising integrity—transforming AI into a trusted assistant instead of an impersonal automation engine.

5. Target Audience for the Course

BAIS CAMP 2.0 is designed for individuals across a wide spectrum of creative industries who are interested in integrating AI into their branding, content, or business systems.

• Creative Entrepreneurs who want to build consistent and scalable brand systems using AI assistance.
• Designers and Artists looking to articulate their visual work through compelling content and storytelling frameworks.
• Freelancers aiming to expand their offerings or serve more clients by optimizing their workflows with AI.
• Coaches, Educators, and Consultants who create a lot of content and need support staying organized and on-brand.
• Content Creators who want to reduce burnout while increasing content consistency across platforms.
• Small Business Owners seeking an accessible, non-techy approach to brand-building and digital content.

No prior experience with AI or ChatGPT is required. The course is intentionally beginner-friendly but goes deep enough to be useful for advanced creatives and strategists as well.

6. Conclusion

BAIS CAMP 2.0 stands at the intersection of branding, creativity, and artificial intelligence. It’s a hands-on, human-first approach to using AI as a creative partner. Lauren deVane has taken her expertise in brand strategy and blended it with the evolving power of tools like ChatGPT to create a program that is both technically sharp and emotionally intelligent.

The course isn’t just about teaching tools—it’s about teaching mindset. It offers a shift in how creators think about automation, scale, and their personal voice. With thoughtfully designed modules, robust resources, and community support, BAIS CAMP 2.0 offers a truly unique experience for any creative ready to move forward with confidence.

For those who want to do more, be seen more, and stay true to their creative compass—this course could be the base camp that prepares them for the climb.