1. Introduction to the Product/Course

Comms Camp DIY is a unique, self-paced audio course developed by Kirsty Fanton, a former psychotherapist turned conversion copywriter and business communication coach. This program is designed specifically for online business owners, freelancers, coaches, and service providers who want to sharpen their interpersonal communication skills in practical, real-world contexts. Rather than focusing on surface-level tips or rigid scripts, the course dives deep into the art of effective, ethical, and human-centered communication.

The course integrates psychological principles, behavioral insight, and conversion-focused strategies to help professionals better navigate conversations, set boundaries, lead discussions, and convert leads through honest connection rather than coercion. Unlike traditional communication trainings that focus on public speaking or formal writing, Comms Camp DIY emphasizes the everyday conversations that shape a business—sales calls, client meetings, DMs, emails, live sessions, team discussions, and more.

It’s structured around high-quality audio lessons supported by visual resources, downloadable tools, and a custom-built AI assistant called CommsBot. All of this is designed to foster mastery, not just understanding—giving students the tools to practice and embody what they learn across a wide spectrum of use cases.

2. Goals of the Product/Course

The overarching goal of Comms Camp DIY is to help business owners communicate more clearly, confidently, and compassionately in every aspect of their work. More specifically, it aims to:

• Equip learners with foundational communication skills rooted in therapy and behavioral psychology.
• Enable users to apply those skills across business situations like coaching, pitching, facilitating, managing, or selling.
• Reduce anxiety and decision fatigue around what to say and how to say it during high-stakes or emotionally charged interactions.
• Improve client retention, lead conversion, and collaboration through stronger human connections.
• Support boundary-setting, ethical persuasion, and emotional regulation in leadership and service roles.

Whether someone is looking to close more sales, onboard clients smoothly, or lead a group call with clarity, this course is designed to create long-lasting skill shifts that go far beyond memorized scripts.

3. Content Overview / Modules Breakdown

Comms Camp DIY is divided into two core sections: foundational communication skills and applied real-world scenarios. This ensures learners both understand the psychology of effective communication and know how to apply it across diverse business contexts.

Foundational Skills (14 Core Lessons)

These are short, high-impact audio lessons averaging around 15-20 minutes each, focusing on critical interpersonal communication elements:

• Preparing the Space: Setting up intentional conversations, creating emotional safety, and establishing clarity around goals and roles.
• Non-Verbal Communication: Understanding body language, silence, pacing, and tone as powerful tools for connection.
• Asking Powerful Questions: Learning when and how to ask open-ended, insightful questions that uncover real needs and motivations.
• Active Listening: Techniques for holding space, responding empathetically, and mirroring without manipulation.
• Handling Difficult Emotions: Working with shame, fear, uncertainty, and vulnerability in sensitive interactions.
• Framing and Reframing: Helping others see their own challenges in new ways through thoughtful recontextualization.
• Boundary Setting: Navigating hard conversations without guilt or people-pleasing tendencies.
• Disagreement and Feedback: How to offer and receive disagreement constructively.
• Closure: Ending conversations cleanly and with intention.

Applied Modules (Real-World Use Cases)

These application-based modules are continuously updated and include downloadable tools, simulations, and walk-throughs for:

• Sales calls and lead qualification
• DM conversations that lead to booking or collaboration
• Onboarding and offboarding clients
• Facilitating workshops and group calls
• Pitching to podcast hosts, partners, or potential investors
• Coaching and consulting without over-functioning or rescuing
• Giving and receiving feedback within a team
• Managing overbearing or passive-aggressive clients
• Upleveling your communication with contractors and collaborators

New workshops and breakdowns are added monthly, making this a living curriculum rather than a static course.

Tools and Support Features

• CommsBot: A ChatGPT-powered custom assistant trained on Kirsty’s methodologies. It allows users to practice communication scenarios and get AI-driven responses to sharpen real-time thinking.
• Visual cheat sheets and guides: Quick-reference PDFs and diagrams summarizing lesson concepts.
• Worksheets and prompts: Downloadable exercises to apply skills with clients, in teams, or solo business scenarios.

4. Benefits of the Product/Course

Comms Camp DIY doesn’t just teach—it transforms how you operate and show up in your business. Participants report:

• Increased confidence and emotional regulation in conversations that once felt intimidating or confusing.
• Better client relationships through thoughtful onboarding, conflict resolution, and collaborative goal-setting.
• Higher sales and conversion rates by asking better questions and reframing offers from a place of empathy and value.
• Clearer team dynamics through healthy boundary setting and feedback practices.
• More time and mental clarity due to reduced overthinking, people-pleasing, and miscommunication cycles.
• Consistent practice and implementation thanks to tools like CommsBot and regular workshop-style modules.
• Ongoing growth and community engagement with access to new resources, community reflections, and future training upgrades.

5. Target Audience for the Product/Course

Comms Camp DIY is ideal for:

• Online service providers such as coaches, consultants, designers, OBMs, and strategists who want to deepen their client communication skills.
• Freelancers and creatives navigating direct client relationships and collaboration.
• Small business owners and founders who manage contractors, launch offers, or host events.
• Professionals with a strong service ethic who want to maintain integrity while improving persuasion and influence.
• Neurodivergent entrepreneurs or anyone who has found traditional communication frameworks limiting or unnatural.
• Ethical marketers and educators aiming to create safe, inclusive, and empowering spaces—online and offline.

6. Conclusion with Summary

Comms Camp DIY is more than a communications course—it’s a business-accelerating skillset in disguise. By empowering entrepreneurs with the psychological tools and practical frameworks needed to hold better conversations, it unlocks more ease, authority, and effectiveness in nearly every part of running a business.

Whether you’re launching offers, navigating tricky client dynamics, or building a team culture based on trust, this course offers ongoing, on-demand support to meet you where you are. It breaks down high-level communication theory into actionable, bite-sized lessons and reinforces learning with interactive tools and use-case driven modules.

Most importantly, it helps you show up more fully, ethically, and strategically—without abandoning your values or burning yourself out. For entrepreneurs looking to turn soft skills into their most powerful asset, Comms Camp DIY delivers both the mindset and mechanics to make that transformation possible.

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