Kim Krause Schwalm – 3Rs: Royalties, Retainers, and Recurring Revenue Complete Virtual Program

1. Introduction to the Product/Course

The 3Rs: Royalties, Retainers, and Recurring Revenue Complete Virtual Program is an in-depth training course designed by two highly experienced copywriters, Kim Krause Schwalm and Chris Orzechowski. The course focuses on equipping freelance copywriters, marketers, and consultants with the skills and strategies to build a sustainable and predictable income by leveraging royalty agreements, retainer contracts, and other recurring revenue models.

One of the major challenges freelancers face is the unpredictability of income. Many work on a project-by-project basis, leading to financial instability. The 3Rs program directly addresses this issue by teaching professionals how to establish long-term deals that ensure steady cash flow. The course provides actionable insights and proven negotiation tactics that can help freelancers transition from chasing one-off gigs to building a profitable business with ongoing revenue streams.

Through detailed case studies, real-world examples, and hands-on guidance, Kim and Chris break down the process of securing high-paying clients willing to offer royalty deals and retainers. The course is structured to help both beginners and experienced freelancers implement these strategies effectively.

2. Goals of the Product/Course

The main objectives of the 3Rs program are:

• Helping freelancers secure financial stability by teaching them how to earn consistent income through royalties, retainers, and recurring revenue streams.
• Providing a structured approach to identifying high-value clients who are willing to invest in long-term relationships.
• Teaching negotiation tactics that ensure freelancers receive fair compensation and maximize their earnings.
• Giving participants confidence to shift their business model from one-time projects to recurring deals that provide long-term financial security.
• Guiding freelancers through the legal and contractual aspects of securing retainers and royalty agreements.

3. Content Overview or Modules Breakdown

The 3Rs program is structured into three core modules, each designed to give participants a step-by-step understanding of how to implement recurring revenue strategies in their business.

Module 1: How to Jumpstart Your Freelance Earnings with Recurring Revenue Deals

This foundational module introduces freelancers to the concept of recurring revenue and explains how it differs from traditional project-based work. Participants will learn:

• The different types of recurring revenue models available to freelancers.
• Why clients are willing to invest in retainers and royalty-based deals.
• How to identify high-value clients who are open to these arrangements.
• The mindset shift required to confidently negotiate better deals.
• Real-world examples of freelancers who have successfully implemented these strategies.

Module 2: The Art and Science of Retainer Deals

Retainers provide stability by allowing freelancers to receive fixed payments from clients over a specified period. This module covers:

• The different types of retainer agreements and their advantages.
• How to craft a compelling pitch that convinces clients to commit to a retainer.
• What should be included in a retainer contract to protect both parties.
• How to manage client expectations and maintain long-term relationships.
• Strategies to increase retainer fees over time as you deliver more value.

Module 3: The Art and Science of Royalty Deals

Many successful copywriters earn significant revenue from royalty agreements, where they receive a percentage of sales generated by their work. This module teaches:

• How to negotiate royalty-based deals that provide passive income.
• Common royalty structures and payment arrangements.
• Legal aspects of royalty contracts and how to ensure you get paid.
• Where to find clients willing to offer royalty deals.
• How to analyze sales performance to maximize earnings.

4. Benefits of the Product/Course

The 3Rs program offers numerous benefits for freelancers looking to build a stable and profitable business:

• Increased Financial Security: By learning how to secure recurring revenue, freelancers can eliminate the uncertainty of income fluctuations.
• Higher Earnings Potential: Retainers and royalties can significantly boost a freelancer’s overall income compared to one-time projects.
• More Work-Life Balance: With a steady income stream, freelancers can focus on fewer clients while maintaining financial stability.
• Access to Insider Knowledge: The program includes real-world insights from seasoned professionals who have successfully implemented these strategies.
• Practical Tools and Templates: Participants receive contracts, email templates, and checklists to streamline the process of securing and managing clients.

5. Target Audience for the Product/Course

This program is perfect for:

• Freelance Copywriters: Those looking to secure steady, long-term income instead of relying on inconsistent projects.
• Consultants and Marketing Professionals: Individuals who want to establish profitable retainers with clients.
• New Freelancers: Those who want to start their careers with a focus on sustainable income strategies.
• Experienced Freelancers: Copywriters and consultants looking to transition from a feast-or-famine income cycle to consistent, high-paying deals.

6. Conclusion with a Summary

The 3Rs: Royalties, Retainers, and Recurring Revenue Complete Virtual Program is an essential training resource for freelancers looking to build long-term financial security. By learning to implement royalty and retainer agreements, participants can move away from the uncertainty of one-time projects and toward a more stable business model.

Kim Krause Schwalm and Chris Orzechowski have designed this program to be actionable and practical, providing real-world strategies that can be applied immediately. Whether you’re an experienced freelancer or just starting, this course offers the tools and insights needed to secure long-term, high-paying clients.

Click Here to Get Kim Krause Schwalm – 3Rs Royalties, Retainers, and Recurring Revenue Complete Virtual Program