Convert with a Quiz – Course Overview

Introduction

Convert with a Quiz is an expertly crafted online course developed by Kaye Putnam, a renowned psychology-driven brand strategist, aimed at helping entrepreneurs harness the power of quizzes to generate leads, engage audiences, and drive sales. The course offers a comprehensive blueprint for creating quizzes that do more than entertain—they convert quiz participants into valuable leads. Kaye’s teaching approach blends psychology, marketing strategy, and brand-building principles to ensure that participants not only create an engaging quiz but also develop an effective lead generation system that can scale with their business.

Goals of the Course

The central goal of the Convert with a Quiz course is to empower participants with the knowledge and tools necessary to design quizzes that attract, engage, and convert their ideal customers. By the end of the course, participants will have acquired the skills to:

• Design a quiz that aligns with their business goals—whether it’s building an email list, generating leads, or increasing sales.
• Craft questions that resonate with their target audience while maintaining relevance to the business or brand’s offerings.
• Create irresistible lead magnets through their quizzes that are tailored to specific segments of their market.
• Develop a customized follow-up strategy to maximize conversions from quiz takers into paying customers.
• Use marketing automation tools to deliver personalized results, ensuring quiz responses are effectively nurtured through email sequences and targeted campaigns.
• Optimize their quizzes for ongoing growth by learning how to scale their efforts and track key metrics to refine future strategies.

Content Overview

The course is divided into several comprehensive modules that take participants through every step of quiz creation, from brainstorming ideas to launching and scaling the quiz effectively. Below is a breakdown of the course content:

• Module 1: Pick Your Quiz Path – In this first module, Kaye introduces the core concepts behind quiz creation and helps participants decide which type of quiz will best serve their business objectives. She outlines the various quiz types—such as personality quizzes, knowledge tests, and product finders—and provides guidance on how to select the right one based on business goals and target audience.
• Module 2: Choose Your Topic – Here, the focus shifts to finding a quiz topic that not only appeals to the intended audience but also aligns with the brand’s messaging. Participants are guided through a brainstorming process that helps narrow down quiz topics to those that have high engagement potential and are relevant to the brand’s products or services.
• Module 3: Captivating Q&A – This module dives deep into the art of crafting quiz questions that are engaging and provide value to quiz takers. Kaye explains how to structure questions to elicit insightful responses, maintain participant interest, and ensure the quiz is enjoyable to take. Additionally, participants learn how to create compelling call-to-actions at the end of the quiz to keep people engaged and eager to continue their journey with the brand.
• Module 4: Keys to Conversion – In this critical module, Kaye discusses how to design the results pages of the quiz and ensure they are optimized for conversion. This includes creating personalized results that speak directly to the individual based on their answers and providing them with actionable recommendations that entice them to take the next step in the customer journey.
• Module 5: Promotion Plan – Once the quiz is created, Kaye teaches participants how to effectively promote it across various platforms. This includes leveraging social media, email marketing, and paid ads to drive traffic to the quiz. She also discusses using retargeting strategies to bring back participants who abandoned the quiz and methods for boosting quiz participation rates through special incentives or exclusive content.
• Module 6: Optimizing and Scaling – Finally, this module covers the ongoing optimization of the quiz to improve its performance over time. Kaye introduces key metrics to track, such as conversion rates and lead quality, and provides tips on using data to refine quiz questions, marketing efforts, and follow-up sequences. She emphasizes the importance of scaling the quiz with automation tools to ensure continued growth.

Benefits of the Course

The Convert with a Quiz course offers numerous benefits that extend beyond just building a quiz. These benefits include:

• Expert guidance from Kaye Putnam—a seasoned brand strategist with a unique understanding of psychology and marketing.
• Actionable, step-by-step strategies that are easy to implement, whether you’re a beginner or have some experience with quiz marketing.
• Lifetime access to all course materials, including updates and new content, ensuring that participants can revisit lessons as they grow their business.
• Increased engagement with your audience—through quizzes that spark curiosity and provide value to your target market.
• Higher conversion rates—with quizzes designed to convert leads into paying customers, leading to increased revenue.
• Enhanced brand awareness by creating a quiz that acts as a powerful marketing tool, promoting your brand in an engaging way that resonates with your audience.
• Improved customer understanding—with quizzes that gather valuable insights into your audience’s preferences, needs, and behaviors.

Target Audience

This course is ideal for a wide variety of business owners and entrepreneurs, including but not limited to:

• Coaches looking to build stronger connections with their clients and grow their email lists.
• Course creators seeking innovative ways to attract new students and engage with their audience.
• Consultants who want to qualify leads and offer personalized solutions based on quiz results.
• eCommerce brands that need a lead generation tool to drive sales and increase customer engagement.
• Influencers wanting to build their brand while offering value to their followers in an interactive format.
• Authors, designers, and creative professionals looking for ways to expand their reach and connect with new audiences.

If you’re someone who wants to develop a unique and engaging way to capture leads while also building a connection with your audience, this course is the perfect fit for you.

Conclusion

The Convert with a Quiz course is a game-changer for any business owner looking to enhance their marketing strategy through interactive and conversion-focused quizzes. With Kaye Putnam’s expert insights and easy-to-follow strategies, participants can create quizzes that not only capture attention but also generate valuable leads and sales. This course is a powerful tool for building brand awareness, increasing conversions, and gaining a deeper understanding of your audience’s preferences. By the end of the course, you’ll be equipped to create quizzes that engage your audience, boost your revenue, and scale your business effectively.

Click Here to Get Kaye Putnam – Convert with a Quiz