Introduction to Measure & Maximize

Measure & Maximize is a comprehensive online training program designed by Kari Poppleton to help entrepreneurs, course creators, coaches, and online-business owners stop guessing and start making data-driven decisions. Rather than being overwhelmed by spreadsheets, multiple analytics tools, and disjointed reports, participants learn to consolidate their essential marketing and sales metrics into self-built, automated dashboards. The goal is to make the numbers work for their business — freeing time, reducing confusion, and improving clarity about what’s really generating results.

Goals of the Course

The primary goal of Measure & Maximize is to give participants the ability to clearly see what’s working — and what isn’t — in their business, so they can make confident, intentional decisions. More specifically, the course aims to:

• Help business owners become comfortable with data and build a “measurement mindset” so they no longer avoid analytics.
• Teach the setup of tracking infrastructure (e.g. Google Analytics) so that conversions, events, and traffic sources are measured correctly.
• Guide the building of four essential DIY dashboards (Traffic, Funnel, Sales, Launch) that align with real business objectives.
• Show how to design dashboards that aren’t just useful — but visually clear and compelling, so the data tells a story.
• Introduce a framework (the “OCT Framework” — Opportunity, Change, Trend) for interpreting data, generating insights, and deciding what to test next.
• Empower participants to automate data insight, reducing time spent wrestling with numbers and giving them more bandwidth to strategize and scale.

Course Content Overview / Modules

Measure & Maximize consists of eight on-demand video modules coupled with guided build-work, plus a Fast Pass quick-start path. Here’s a breakdown of the modules:

1. Module One – Prepare to Measure: This module helps participants get comfortable with data by defining what to measure, why it matters, and creating a personalized measurement plan.
2. Module Two – Set Up Your Measurement: Focuses on installing and configuring Google Analytics (or another analytics tool), verifying that data is coming through correctly, and setting up events and conversion tracking.
3. Module Three – Prepare to Report: Introduces dashboard fundamentals, explains what makes a good dashboard, and trains participants in using Google’s Looker Studio (formerly Data Studio).
4. Module Four – Optimize Traffic Data & Build Traffic + Funnel Dashboards: Teaches how to track traffic sources, use UTM parameters for more granular campaign data, and build two dashboards: one for traffic, and one for funnel performance, to visualize where leads are coming from and how they move through the funnel.
5. Module Five – Build Your Sales Dashboard: Helps participants create a sales dashboard that tracks revenue, refunds, average order value, product-performance trends, and other key sales metrics.
6. Module Six – Create Your Launch Dashboard: Designed for those running product launches, this module guides building a dashboard that tracks launch-specific metrics — like which emails converted, which traffic sources drove purchases, and how this launch compares to previous ones.
7. Module Seven – Elevate Your Dashboard Design: Covers best practices for dashboard layout, styling, and storytelling. Participants learn how to make their dashboards visually appealing, but more importantly, how to choose the right data visuals to help make decisions.
8. Module Eight – Turn Your Data Into Insights: Introduces the OCT Framework (Opportunity, Change, Trend), shows how to conduct regular data reviews, form hypotheses based on dashboard trends, and run experiments to improve business performance over time.

In addition to the core modules, the Fast Pass track gives a rapid implementation path: pre-built dashboards, quick setup of Google Analytics and UTMs, and plug-and-play templates that allow participants to get “quick-win” visibility in just a few hours.

The program also includes valuable bonuses: a “Black Book” of industry-standard conversion rates, a team time-tracking dashboard, graphics to style dashboards, a basic Google Tag Manager training, and a workshop on delegating data tasks.

Benefits of the Course

Measure & Maximize offers multiple benefits that go far beyond just building dashboards:

• Clarity and Confidence in Decision Making – With automated dashboards, you can instantly see which channels, funnels, and offers are performing and make decisions based on real data rather than intuition.
• Time Saved – Rather than manually gathering data from multiple sources, your dashboards run automatically, giving you clarity without endless spreadsheet work.
• Better ROI – By identifying what’s truly working, you can reallocate your budget, time, and energy to the highest-impact areas.
• Improved Funnel Performance – By building a funnel dashboard, you can spot where leads drop off, optimize those points, and retain more potential customers.
• Smarter Launches – The Launch Dashboard helps you monitor performance in real time, compare launches, and refine your strategy for future campaigns.
• Scalable Insights – The OCT Framework empowers you to not just view data, but to generate insights, test, and grow — building a repeatable system for experimentation and improvement.
• User-Friendly for Non-Techies – Even those who don’t consider themselves “numbers people” or tech experts can follow the guided training; the course is designed to be accessible and supportive.
• Long-Term Value – You get lifetime access to the training, and updates are added over time. Once your dashboards are built, they continue to give value forever.
• Support & Community – The course includes live coaching calls, Q&A sessions, a private community for support, and tech help so you’re not building in a vacuum.
• Potential to Monetize – For service providers or agency owners, the skills learned can be turned into a high-value service by building dashboards for clients.

Target Audience

Measure & Maximize is ideal for a broad range of online business professionals, especially those who:

• Run service-based businesses, coaching, or consulting and want to understand where clients or leads originate and which marketing efforts actually convert.
• Create and launch digital products, membership programs, or online courses, and want to track not just sales but also funnel behavior.
• Have multiple traffic sources (organic, paid, partnerships) and need to make sense of which channel is truly driving growth.
• Feel overwhelmed by analytics, spreadsheets, or fragmented reporting tools and are ready to consolidate everything into visual, actionable dashboards.
• Are not “techie” but are willing to learn — they want a system that helps them without requiring a data science degree.
• Have a team (e.g. VA, OBM, analyst) and want to delegate measurement, reporting, and dashboard maintenance—to free up their own time.
• Run product launches and want to evaluate performance in real time, understand which emails or activities are driving the most revenue, and improve future launches.
• Want to build a data service business — by learning to build dashboards for themselves, they can eventually offer these as a service to other entrepreneurs.
• Are in any business stage — whether just getting started or already hitting six or seven-figure revenue — and want to scale with clarity.

Conclusion

To sum up, Measure & Maximize by Kari Poppleton is a deeply practical and powerful system for bringing data clarity to your business. It’s not just a course — it’s a transformation of how you see, track, and act on your marketing and sales numbers. Instead of navigating a maze of spreadsheets and disconnected analytics tools, you build four core dashboards tailored to your business stage: traffic, funnel, sales, and launches. The training walks you step-by-step through setup, design, and interpretation, helping you automate insights and liberate your time.

The benefits are profound: better decision-making, more effective marketing spend, improved funnel performance, and the ability to scale intentionally. The OCT Framework gives you a repeatable method for turning raw data into real insight, while the structure and support of live coaching, community, and bonus materials make implementation manageable even for non-technical business owners. Whether you’re an early-stage entrepreneur wanting core clarity or a seasoned founder seeking to refine and scale, this program gives you the tools to stop guessing and start knowing.

If your business has felt murky in terms of where growth is coming from, or if you’ve been piecing together numbers from different tools without a clear direction, Measure & Maximize offers a path to data-driven clarity, confidence, and growth. It’s not about becoming a “numbers expert” — it’s about giving your business systems, dashboards, and insights that serve you, rather than overwhelm you. With this program, you don’t just learn to build dashboards, you learn to build your business on metrics that matter.

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