1. Introduction to the Product/Course

The Justin Brooke – List Building Workshop is a comprehensive training program designed to teach marketers, entrepreneurs, and business owners how to build and scale their email lists effectively and profitably. This workshop stands apart because it goes beyond conventional advice by focusing on practical, actionable strategies that can generate results quickly without relying on time-consuming product launches or content creation marathons.

Justin Brooke, a recognized expert in digital marketing, leads the workshop. He is known for turning a modest $60 investment in Google Ads into a seven-figure marketing machine. His extensive experience includes managing over $10 million in ad spend and working with prominent industry figures. His expertise is distilled into this workshop, which blends tested strategies and innovative techniques that help marketers acquire leads and automate their email marketing systems for long-term growth.

Email list building remains one of the most valuable assets for any business. Unlike social media platforms where audience reach can fluctuate, owning an email list means owning a direct communication channel to your prospects and customers. This workshop is created to equip attendees with the knowledge and skills needed to develop high-converting lead magnets, implement automated email sequences, and leverage paid advertising to maximize list growth. The training emphasizes scaling efforts with minimal ongoing manual input, enabling marketers to focus on business growth instead of repetitive tasks.

2. Goals of the Product/Course

The workshop has clearly defined goals aimed at empowering participants to build strong, high-quality email lists while optimizing marketing spend and efforts. These goals include:

• Effective Lead Magnet Creation: Teaching how to design compelling lead magnets that attract the right audience by addressing specific needs and pain points. This helps to build a list of engaged and responsive subscribers.
• Automated Email Systems: Instructing how to create and set up automated email sequences that nurture leads consistently throughout the year. These sequences are designed to operate with minimal maintenance but maximum engagement and conversion potential.
• Viral Growth Techniques: Introducing concepts that help subscribers bring in new leads, multiplying the reach of the email list organically through referral and viral marketing strategies.
• Mastering Paid Advertising for List Building: Providing detailed strategies on using paid channels, especially Google Ads, to generate large volumes of leads efficiently and cost-effectively.
• Utilizing Other People’s Money (OPM): Educating marketers on how to finance their advertising efforts using external funding sources while maintaining control of the email list and business operations.

These goals collectively support building an automated, scalable, and profitable marketing funnel that provides a sustainable competitive advantage. Participants are encouraged to apply each strategy during the workshop, so they leave with practical assets and confidence to implement what they’ve learned.

3. Content Overview or Modules Breakdown

The workshop is organized into several focused sessions that cover every aspect of list building from ideation to execution. Here is a breakdown of the main components:

1. Lead Magnet Creation Session: This interactive session guides participants through the process of creating an attractive and highly relevant lead magnet. The workshop focuses on understanding the target audience’s challenges and desires to create a magnet that truly resonates and converts visitors into subscribers.
2. Automated Newsletter Setup: Justin Brooke teaches how to build a year-round automated email sequence. This 365-day system keeps leads engaged, nurtures relationships, and drives conversions without requiring continuous manual intervention. Attendees learn the exact framework for creating emails that educate, entertain, and sell in a balanced way.
3. Networking Opportunities: The workshop includes dedicated time for connecting with other marketers and entrepreneurs. Building relationships and networking are highlighted as key components of business success, offering attendees chances to collaborate, exchange ideas, and form partnerships.
4. Viral List Growth Strategy: This module explains the viral coefficient concept and practical ways to turn every subscriber into a potential multiplier. The approach focuses on incentivizing sharing and referrals to create exponential growth in the list size.
5. Paid Advertising for List Building: A critical part of the workshop is mastering paid traffic acquisition. Justin dives deep into how to leverage Google Ads for list building campaigns, including targeting strategies, budgeting, ad creatives, and optimization techniques. The session aims to empower attendees to scale lead acquisition up to 10,000 new subscribers daily depending on goals and resources.
6. Leveraging Other People’s Money (OPM): A unique aspect of this training is the strategy to use external funding to finance ad campaigns, lowering personal risk while accelerating growth. Attendees learn how to secure and manage funding sources while retaining full ownership of their lists and business models.

In addition to these core sessions, the workshop offers bonus content, such as the “Couch to Book” workshop, which teaches attendees how to write and market a book quickly as a way to build authority and generate revenue. This bonus includes insights into sales pages, ad campaigns, and upsells related to book marketing.

4. Benefits of the Product/Course

The benefits of attending the List Building Workshop are extensive and address the real challenges marketers face when trying to grow an email list. Key advantages include:

• Hands-On, Practical Training: Unlike many theoretical courses, this workshop emphasizes actionable steps and live demonstrations, ensuring that participants can immediately apply what they learn.
• Comprehensive Curriculum: The workshop covers everything from the psychology of lead magnets to advanced paid traffic strategies, providing a 360-degree view of list building.
• Proven Strategies: Techniques are based on Justin Brooke’s own success and years of experience managing multimillion-dollar ad campaigns, making them reliable and effective.
• Scalable Methods: Whether building a list of hundreds or hundreds of thousands, the methods taught can be scaled to fit different business sizes and objectives.
• Automation Focus: Attendees learn how to automate their list-building and email marketing efforts so they can spend less time managing and more time growing their business.
• Funding Insights: The course demystifies how to fund marketing campaigns through OPM, reducing upfront costs and allowing for faster scaling.
• Networking and Community: Participants gain access to a community of like-minded professionals and potential collaborators, providing ongoing support and motivation.

These benefits make the workshop ideal for those who want to cut through the noise, avoid costly trial-and-error, and build a lasting marketing asset that drives continuous revenue.

5. Target Audience for the Product/Course

The List Building Workshop caters to a diverse range of marketers and entrepreneurs, but it is particularly suited for:

• Digital Marketers: Professionals who want to deepen their email marketing skills and enhance their lead generation techniques.
• Small Business Owners: Entrepreneurs aiming to create direct communication channels with their audience to boost sales and loyalty.
• Marketing Agencies: Agencies that manage clients’ online marketing can adopt these strategies to improve their service offerings and campaign results.
• Content Creators: Bloggers, podcasters, influencers, and other content creators seeking to monetize their audiences through effective list-building.
• Beginners in Online Marketing: Individuals new to digital marketing who want a solid foundation in building and growing email lists.
• Anyone Wanting Scalable Growth: Those who need automated, reliable systems to grow their business consistently without excessive manual work.

Essentially, anyone who understands the importance of email marketing but struggles with growing and monetizing their list can benefit from this workshop.

6. Conclusion with a Summary

The Justin Brooke – List Building Workshop is a deeply practical and comprehensive course designed for marketers, entrepreneurs, and business owners who want to master the art of email list building. It offers a step-by-step blueprint to create compelling lead magnets, set up automated email nurture sequences, leverage viral growth tactics, and utilize paid advertising to attract thousands of leads efficiently.

The program stands out because it goes beyond generic advice, focusing instead on proven, tested strategies from Justin Brooke’s own experience scaling multimillion-dollar marketing campaigns. It not only teaches how to generate leads but also how to automate marketing efforts for sustainable growth and long-term success.

Additionally, the workshop’s inclusion of funding strategies through other people’s money provides attendees with valuable insights to minimize financial risk while maximizing campaign scale and effectiveness. The bonus content further enriches the learning experience by showing how complementary marketing assets like books can boost authority and revenue.

Whether you are a seasoned marketer looking to scale your operations or a beginner seeking foundational knowledge, this workshop delivers the tools and know-how necessary to build a thriving email list that fuels ongoing business growth. The combination of hands-on training, community support, and expert guidance makes it a valuable investment for anyone serious about email marketing success.