Justin Brooke – Couch To Book Workshop (June 2025)

Introduction to the product/course

The Couch To Book Workshop is a live, intensive five-hour virtual event created by renowned digital marketing expert Justin Brooke. Scheduled for June 24, 2025, this workshop is tailored for authors, entrepreneurs, coaches, and content creators who want to transform their ideas into a published non-fiction book and launch a high-converting book funnel that generates consistent income. Unlike typical writing courses that focus solely on the creative process, this workshop fuses the business strategy of publishing with performance-based marketing expertise.

Participants of this workshop won’t just be learning theories. They will actively build out a real-world book funnel, including their book’s concept, sales page, advertising plan, and monetization structure. The name “Couch To Book” emphasizes the convenience of executing all this from the comfort of home—no expensive publishing consultants or agencies needed.

This workshop builds on Justin’s years of experience as the founder of AdSkills and his personal success turning small ad campaigns into million-dollar funnels. By the end of the live session, attendees walk away with a fully mapped-out funnel ready to attract leads and sales through proven strategies.

Goals of the product/course

The main goal of the Couch To Book Workshop is to help participants create, promote, and profit from a non-fiction book in the simplest, fastest, and most effective way possible. But within that overarching aim are several more specific objectives:

• Help attendees publish their book idea quickly: Even if the participant hasn’t written a single word, the workshop breaks down how to get a manuscript together fast using a clear structure and AI-assisted tools.
• Build a complete book funnel: A funnel isn’t just a book page. It includes upsells, order bumps, and ad traffic plans—all built during the workshop.
• Launch a real-world advertising campaign: Justin reveals a one-keyword, low-friction ad strategy that has driven thousands in sales with minimal budget.
• Convert readers into buyers: The funnel goes beyond “just selling a book”—it’s a system to build an audience and turn attention into revenue.
• Empower authenticity over AI spam: While AI is leveraged for structure, the workshop emphasizes using your unique voice and expertise for lasting brand equity.

Content Overview or Modules Breakdown

The workshop is delivered over a five-hour live session and broken down into four major modules or stages. Each is structured for action, with implementation built into the time frame so that participants leave with real progress—not homework.

Module 1: Self-Publishing Simplified

The first part of the workshop outlines how to go from idea to completed manuscript in record time. Whether participants have a half-finished document or just a concept, this session demystifies the publishing process. Attendees learn how to organize their book, find the right angle for their niche, and use AI in smart, ethical ways to support the writing—not replace it.

By the end of this session, participants will have an outline, working title, and a clear plan to finish their draft—often within 10 days.

Module 2: Funnel & Sales Page Creation

This is where things start to get exciting. Justin walks everyone through how to construct a compelling book sales page—something most authors never learn. Instead of hoping Amazon will generate results, attendees build a dedicated funnel page that converts traffic into buyers.

The page includes persuasive elements like customer logic, benefit-driven headlines, guarantees, scarcity drivers, and embedded upsells. Participants actually write this sales page during the session, following a template that Justin has used in his own multi-million-dollar funnels.

Module 3: Simple, Scalable Ads

Launching an ad campaign might sound daunting, but Justin simplifies this by introducing what he calls the “one-keyword ad strategy.” This approach removes the complexity and risk of over-targeting or audience fatigue. Instead, participants learn to use one powerful keyword to direct traffic to their funnel.

The session also includes tips on setting up Facebook and YouTube ads with a minimal budget, optimizing creatives, and using metrics that actually matter—no vanity stats.

Module 4: Monetization & Upsell Strategy

Selling a $10 book isn’t the goal—it’s the entry point. In this session, participants learn how to attach upsells and order bumps that dramatically increase the funnel’s profitability. Justin shares the backend structure that turned his own modest book sales into over $2.4 million in revenue.

Participants walk away with a completed monetization plan that includes order bumps, thank-you page offers, and ideas for membership, consulting, or product tie-ins—all structured to be evergreen.

Benefits of the product/course

The Couch To Book Workshop provides a full publishing-to-profit system that removes confusion, overwhelm, and time-wasting from the traditional book writing and promotion process. Benefits include:

• A complete book funnel by the end of the event—not just ideas or notes, but a working page and ad campaign.
• Clarity on monetization—a clear plan to earn from your book even if it doesn’t top Amazon charts.
• Real-time implementation—build it as you learn it, with live guidance and feedback.
• Leverage without compromise—smart AI support without sacrificing originality or voice.
• Expert guidance—Justin Brooke has built multi-million-dollar businesses using these exact strategies.
• Cost-effective training—for under $300, attendees receive what would normally be thousands in consulting value.
• Replay access—the live session is recorded, so attendees can revisit or catch up at any time.
• No fluff, just results—this is a tactical, hands-on training designed for people who want execution, not theory.

Target Audience for the product/course

This workshop is specifically crafted for:

• First-time authors who have a book idea but don’t know where to start.
• Entrepreneurs who want to use a book as a lead magnet, authority builder, or monetization channel.
• Consultants and coaches who want a book to drive high-ticket client leads.
• Freelancers and marketers looking to package their knowledge into an evergreen product funnel.
• Side hustlers who want an efficient weekend strategy to launch a book-based business system.
• Anyone not yet making at least $10K/month from a book funnel—and wants to close that gap quickly.

Conclusion with a summary

The Couch To Book Workshop is more than just a writing class—it’s a complete execution sprint for building an income-generating book funnel. Led by veteran marketer Justin Brooke, this live workshop delivers practical, no-nonsense strategies to go from “just an idea” to a functional sales machine.

Participants don’t just learn—they do. Over five hours, attendees draft their book structure, build a compelling funnel page, launch a live ad campaign, and configure an upsell system designed to create cashflow well beyond the cover price of the book.

Whether you’re a brand-new author or an entrepreneur wanting to cement your thought leadership with a published book, this workshop offers everything needed to launch successfully. It’s perfect for those seeking simplicity, speed, and results—not drawn-out courses or vague coaching calls.

With accessible pricing, real-time coaching, and a framework that’s already generated millions, the Couch To Book Workshop is an ideal launchpad for anyone ready to publish and profit from their message—without ever leaving the couch.

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