Justin Blackman – Voice Guide Creator

1. Introduction to the Product/Course

The Voice Guide Creator is a professional training and implementation program designed by Justin Blackman to help writers, marketers, and content teams master the process of capturing and replicating a brand’s unique voice. Justin Blackman, a respected copywriter with experience working on over 10,000 headlines and with brands such as Red Bull, AirBNB, and Ramit Sethi, created this course to teach the exact frameworks and techniques he uses to build world-class brand voice guides.

Rather than relying on vague brand adjectives or guesswork, Voice Guide Creator provides a step-by-step methodology to distill the tone, cadence, vocabulary, and stylistic nuances of any voice and turn them into a comprehensive, replicable guide. This empowers both individuals and teams to produce consistent, on-brand content across every channel—from websites and emails to social media and advertising.

2. Goals of the Product/Course

The Voice Guide Creator program was designed with several strategic goals in mind:

• Help copywriters and content professionals master the art of brand ventriloquism—the ability to capture and write in someone else’s authentic voice without losing its unique essence.
• Teach a repeatable system for building voice guides that are highly actionable and easy for teams to use.
• Eliminate content inconsistency by giving all writers and marketers a single source of truth for tone, style, and vocabulary.
• Empower brands to scale content creation by enabling multiple contributors to write with clarity and alignment.
• Help professionals position themselves as premium service providers by offering brand voice guides as a high-ticket deliverable.

3. Content Overview or Modules Breakdown

The Voice Guide Creator course is a hands-on, implementation-focused program built around a series of frameworks, exercises, and guided assignments. The core components typically include:

1. Voice Dissection Framework: Students learn how to analyze existing content and reverse-engineer the unique voice characteristics of a brand or client. This includes identifying common phrases, cadence, structure, and emotional tone.
2. Vocal Value Extraction: Through structured interviews or analysis, learners extract brand-defining values and messaging pillars that form the foundation of the voice guide.
3. Word Bank and Vocabulary: Participants compile a vocabulary list that includes key phrases, commonly used language, banned words, and phraseology unique to the brand.
4. Cadence Mapping: This step involves identifying sentence length, rhythm, and structure preferences of the brand voice to inform future writing across various platforms.
5. Voice Guide Compilation: The course includes templates and examples that help students organize all their findings into a professional, ready-to-use document that can be handed off to teams, clients, or collaborators.
6. Application & Feedback: Students are encouraged to build a complete guide as part of the course and receive personalized feedback to refine it for maximum usability and accuracy.

These modules combine theoretical knowledge with real-world application, ensuring that participants don’t just learn—they build, apply, and refine throughout the program.

4. Benefits of the Product/Course

Voice Guide Creator offers a wide range of benefits for writers, marketers, and business owners looking to create consistency, clarity, and connection in their brand messaging:

• Consistency Across Channels: With a documented guide, all content—from web pages to sales emails—remains on-brand and aligned, regardless of who’s writing it.
• Time-Saving Content Creation: Writers no longer have to guess or second-guess a brand’s voice. The guide provides concrete direction, saving hours of revisions.
• Improved Collaboration: Teams can scale their marketing efforts with multiple contributors while maintaining a unified brand identity.
• Stronger Brand Recognition: Audiences connect more deeply with a consistent and authentic voice, which can drive trust and long-term loyalty.
• Premium Service Offering: Freelance copywriters and agencies can use the methodology to offer Voice Guide creation as a high-value, standalone service—often commanding $3,000–$10,000 per project.
• Increased Confidence: Both clients and creators feel more secure knowing there’s a detailed, strategic guide backing every word that goes out into the world.
• Support and Community: Students of the program often get access to a private group of advanced writers, providing feedback, referrals, and collaboration opportunities.

5. Target Audience for the Product/Course

The Voice Guide Creator is specifically designed for professionals who want to elevate their writing and branding game through strategic, repeatable systems. It’s ideal for:

• Freelance Copywriters: Looking to boost their rates and differentiate themselves by offering strategic deliverables beyond standard copywriting.
• Brand Strategists: Wanting to add voice development as part of their positioning and messaging packages.
• In-House Marketing Teams: That need a reliable reference guide to help internal teams or outsourced writers maintain voice consistency.
• Content Agencies: Seeking to streamline workflows and reduce time spent reviewing or rewriting off-brand content.
• Course Creators & Coaches: Who want their written content—from social captions to landing pages—to sound unmistakably like them, even if they outsource their writing.
• Personal Brands: Solopreneurs and thought leaders who want to ensure their voice is captured and respected by ghostwriters, VAs, or teams.

Essentially, anyone responsible for producing or overseeing content in a business will benefit from having a professional voice guide—and this course teaches you how to create them expertly.

6. Conclusion with a Summary

Justin Blackman’s Voice Guide Creator is a highly strategic and practical program that delivers real-world results. Whether you’re a solo freelancer looking to raise your rates, an agency seeking scalable voice consistency, or a business owner trying to define how your brand sounds in a noisy market—this course offers a proven path forward.

With a focus on building actual assets—not just theoretical knowledge—the program ensures that by the time you finish, you have a complete and professional voice guide in hand. It’s not just about learning voice; it’s about applying it with confidence, strategy, and precision.

Participants walk away with more than just skills. They gain a tangible product they can offer clients, an efficient system for internal use, and a clear path to commanding higher fees and stronger brand alignment. If creating compelling, consistent content matters to your business or your clients, then Voice Guide Creator is a toolset worth investing in.

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