1. Introduction to the Product/Course

“How to Speak So That People Want to Listen” is a transformative online course created by Julian Treasure, a world-renowned expert on sound, communication, and the power of voice. With over 7 hours of insightful video lessons, accompanying worksheets, and practical exercises, this course is designed to help individuals improve their speaking abilities and learn effective communication strategies. Whether you’re looking to communicate better in everyday conversations, public speaking, or in professional settings, this course provides practical advice rooted in the art of speaking with clarity, confidence, and influence.

Julian Treasure, who has delivered multiple TED Talks viewed by millions of people, dives deep into the psychology and mechanics of speech. Drawing from his extensive research in sound and human behavior, he offers an array of techniques that can be applied immediately to enhance communication. This course focuses not only on how to speak effectively but also on how to listen—an equally important skill that complements good speaking.

2. Goals of the Product/Course

The primary goal of this course is to enable participants to communicate more effectively, with a specific emphasis on speaking in a way that captures the attention of others and maintains their engagement. By the end of the course, participants will have gained practical skills that allow them to speak with confidence and authority while also becoming better listeners—an often overlooked but crucial component of successful communication.

Another key goal is to break down common barriers to effective communication, such as nervousness, unclear speech, or the tendency to speak too much without engaging the listener. Julian Treasure addresses these issues by teaching methods to increase vocal power, articulate thoughts clearly, and adjust one’s voice to match different contexts. Additionally, the course emphasizes the importance of non-verbal communication, such as body language and tone, which are essential for a listener to feel connected to the speaker.

Overall, the course aims to make its participants better speakers and listeners, fostering more meaningful connections with their audiences. Whether you’re speaking in front of a large group, negotiating in the boardroom, or engaging in personal conversations, the skills learned in this course are applicable to a wide variety of communication settings.

3. Content Overview or Modules Breakdown

The course is divided into nine core modules, each focusing on a specific aspect of speaking and listening. Each module is designed to build upon the previous one, offering a step-by-step guide to improving communication. The modules are as follows:

• Module 1: The Power of Voice
  In this introductory module, Julian Treasure discusses the power of the voice in communication. He explores the importance of how we sound and how small changes in our voice can drastically change how we are perceived. The module covers vocal tone, pace, pitch, and volume, teaching techniques to project authority and warmth in our voice.
• Module 2: Vocal Health
  This module is focused on maintaining a healthy voice. Julian provides tips on how to prevent vocal strain and preserve the quality of your voice over time. It includes practical exercises to strengthen the voice and improve clarity.
• Module 3: The Art of Listening
  Listening is just as critical as speaking. In this module, Treasure highlights the three types of listening: passive, active, and empathetic. He explains how mastering these types of listening can help individuals connect better with others, understand deeper meanings, and respond more effectively in conversations.
• Module 4: The Power of Silence
  Silence is a powerful tool in communication, yet it is often overlooked. This module explores how silence can be used strategically to emphasize points, create space for reflection, and improve the overall flow of communication.
• Module 5: The Sound of Your Message
  Here, the focus is on ensuring that the content of your message is delivered in an impactful way. This module discusses the importance of structuring your speech, choosing your words carefully, and using rhythm and emphasis to make your message more memorable.
• Module 6: Engaging Your Audience
  Engagement is key to successful communication. This module provides strategies for keeping your audience’s attention, whether you’re speaking in a meeting, giving a presentation, or conversing one-on-one. It includes techniques for reading your audience and adjusting your speech based on their reactions.
• Module 7: Speaking with Authority
  A critical aspect of effective communication is authority. In this module, Julian explores how to command respect without being overbearing. The module covers the nuances of body language, tone, and word choice, all of which contribute to a sense of authority.
• Module 8: Creating Trust
  Trust is fundamental in all forms of communication. This module focuses on how to build trust with your audience by being authentic, empathetic, and transparent. It also addresses how to maintain credibility and integrity during conversations.
• Module 9: Putting It All Together
  The final module consolidates all the lessons learned throughout the course. Participants are guided through exercises that help them integrate the skills they’ve acquired, making their communication more effective and impactful. This module serves as a comprehensive review and practical application of the course’s key concepts.

Each module is designed not only to provide theoretical insights but also to equip learners with actionable strategies and exercises. The course materials include worksheets, quizzes, and practice drills, allowing learners to put their skills to the test in real-world situations.

4. Benefits of the Product/Course

The “How to Speak So That People Want to Listen” course provides numerous benefits for anyone looking to improve their communication skills. Some of the key benefits include:

• Enhanced Speaking Skills: Learn to speak with greater clarity, confidence, and authority. Whether you’re making a presentation, giving a speech, or having a conversation, you’ll be able to communicate your ideas more effectively.
• Increased Listening Abilities: The course places a significant emphasis on active listening, which is essential for understanding others, responding thoughtfully, and building deeper connections.
• Improved Public Speaking: By applying the strategies in this course, learners can overcome stage fright, speak with impact, and engage their audience—whether it’s a small group or a large audience.
• Better Influence: The course helps individuals become more persuasive and influential in their communications, which can lead to better negotiations, leadership opportunities, and career growth.
• Greater Personal Connection: By mastering the art of speaking and listening, participants will form stronger, more meaningful connections with others, improving both personal and professional relationships.

Overall, the course equips learners with the tools they need to speak in a way that captivates and resonates with their audience, all while cultivating the skills needed to truly listen and understand others.

5. Target Audience for the Product/Course

This course is designed for anyone who wants to improve their speaking and listening abilities. It is ideal for professionals in leadership, sales, marketing, or customer service roles who need to communicate effectively with clients, colleagues, and teams. Additionally, the course is beneficial for public speakers, educators, and anyone who frequently engages in presentations or speaking engagements.

The course is also perfect for individuals who may struggle with public speaking or feel that their message is not being heard or understood. Whether you’re looking to command more authority in your workplace or simply improve your communication in day-to-day life, this course will give you the tools to speak in a way that engages and resonates with others.

Even those who feel confident in their speaking abilities can benefit from the advanced techniques taught in this course. Mastering the nuances of voice, listening, and audience engagement can elevate communication to new levels of effectiveness.

6. Conclusion with a Summary

“How to Speak So That People Want to Listen” by Julian Treasure is a powerful course that provides individuals with the tools to enhance their communication skills, focusing on both speaking and listening. Through nine carefully structured modules, learners can master the art of effective speaking, listening, and audience engagement. Julian Treasure’s expert guidance provides the necessary tools to communicate more persuasively, with clarity, and with greater influence. By emphasizing practical techniques such as improving vocal presence, understanding listening styles, and creating rapport, the course is invaluable for anyone looking to enhance their personal and professional relationships.

With the wide range of techniques covered, from building trust to mastering public speaking, this course is suitable for anyone at any stage in their communication journey. Whether you are looking to become a more confident speaker, a more empathetic listener, or simply want to improve your overall communication skills, the insights and exercises provided in this course will make a significant impact.

In conclusion, “How to Speak So That People Want to Listen” is a comprehensive and practical course that will not only improve your ability to speak effectively but also make you a better listener. By mastering the art of both speaking and listening, you will foster stronger relationships, gain more influence in various settings, and achieve greater success in your personal and professional endeavors. The lessons learned here can be applied across a variety of communication contexts, from casual conversations to high-stakes negotiations, and will provide lifelong value.