Jon Penberthy – Cold To Sold Academy (+ AdCons)

Introduction to the Product/Course

Cold To Sold Academy is a comprehensive business growth and client acquisition training system created by online marketing strategist and entrepreneur Jon Penberthy, delivered through his company AdClients. The program is designed to teach coaches, consultants, service providers, and online entrepreneurs how to consistently attract cold traffic, convert that traffic into qualified leads, and systematically turn those leads into paying clients using proven funnels, offers, messaging, and sales systems.

Unlike many fragmented marketing courses that focus on isolated tactics such as Facebook ads, email marketing, or sales scripts, Cold To Sold Academy positions itself as an end-to-end ecosystem. It focuses on the entire customer journey — from first contact with a cold audience all the way to high-ticket conversions and long-term client relationships. The core promise of the program is to eliminate randomness in marketing and replace it with a predictable, repeatable system for growth.

The course blends strategic training, real-world frameworks, done-for-you assets, and implementation tools, including access to Funnelr and AI-powered guidance systems. Cold To Sold Academy is structured for business owners who want clarity, structure, and leverage — not just theory — and who are serious about building scalable online income rather than relying on referrals, word-of-mouth, or inconsistent organic traffic.

Goals of the Product/Course

The primary goal of Cold To Sold Academy is to help entrepreneurs build a reliable client acquisition engine that works consistently, even when they are not actively selling or marketing every day. The program aims to remove guesswork and emotional decision-making from marketing by introducing proven systems that have been tested across multiple industries and business models.

Key goals of the course include:

• Turning cold traffic into warm prospects: Teaching how to capture attention, build trust, and create engagement with audiences who have never heard of the business before.
• Creating irresistible offers: Helping participants design offers that solve real problems, stand out in crowded markets, and justify premium pricing.
• Building high-converting funnels: Showing how to guide prospects through a structured journey that naturally leads to conversion.
• Developing predictable lead flow: Establishing consistent methods for generating leads instead of relying on sporadic spikes.
• Improving sales confidence and conversion rates: Training participants to close more deals without pressure, manipulation, or discomfort.
• Scaling revenue efficiently: Teaching systems that allow growth without working more hours or constantly reinventing marketing strategies.

Ultimately, Cold To Sold Academy aims to transform business owners from reactive marketers into system-driven operators who understand how each piece of their business works together.

Content Overview or Modules Breakdown

Cold To Sold Academy is organized into interconnected systems rather than rigid numbered modules. This allows participants to implement in stages while understanding how each component supports the others.

Foundation and Business Clarity Training focuses on getting the fundamentals right before scaling. This section helps participants clarify their niche, messaging, positioning, and offer structure. Many entrepreneurs struggle not because of poor marketing skills, but because of unclear offers and confused messaging. This training addresses those root issues.

Offer Creation and Positioning Frameworks dive deeper into how to structure offers that attract ideal clients and repel unqualified leads. Participants learn how to package expertise into solutions that feel valuable, specific, and outcome-driven rather than generic or commodity-based.

Marketing and Funnel Mastery teaches how to design and build funnels that convert cold traffic into booked calls, sales, or enrollments. This includes training on lead magnets, tripwires, application funnels, webinars, and VSL-based funnels. Emphasis is placed on simplicity, clarity, and user experience.

Traffic Systems Training covers multiple methods of generating traffic so businesses are not dependent on a single platform. The program teaches how to buy traffic through paid advertising, build traffic through organic strategies, and borrow traffic through partnerships and collaborations.

Email Marketing and Follow-Up Systems focus on nurturing leads over time. Participants learn how to write emails that build trust, create authority, and guide prospects toward action without sounding spammy or aggressive. This section emphasizes long-term relationship building and lifetime customer value.

Sales Mastery Training teaches both one-on-one and one-to-many selling frameworks. This includes sales calls, discovery calls, webinar selling, and group presentations. The training focuses on natural conversations that help prospects make confident decisions rather than high-pressure tactics.

Funnelr Platform Access provides participants with a tool to build websites, funnels, email automation, and marketing assets in one place. Accompanied by extensive tutorials, this reduces technical overwhelm and allows users to focus on execution rather than software complexity.

AI-Powered Implementation Guidance helps participants stay on track by providing structured guidance, prompts, and action steps. This is designed to reduce procrastination and confusion, making implementation more approachable.

Bonus Libraries and Campaign Breakdowns give participants access to real examples of high-performing funnels, ads, emails, and scripts. These assets are meant to be adapted, not blindly copied, allowing users to accelerate results while maintaining authenticity.

Benefits of the Product/Course

One of the biggest benefits of Cold To Sold Academy is that it offers a complete system rather than isolated tactics. Participants gain a clear understanding of how traffic, funnels, messaging, sales, and follow-up work together to create predictable growth.

Clarity and Confidence: By understanding the entire client acquisition process, business owners gain confidence in their decisions and stop second-guessing every marketing move.

Time Leverage: Automation and structured funnels reduce the need for constant manual outreach, freeing up time while increasing output.

Higher Quality Leads: Better messaging and positioning attract prospects who are more aligned, reducing wasted sales conversations.

Improved Conversion Rates: Sales frameworks and funnel optimization help participants turn more leads into paying clients without increasing traffic.

Scalability: The systems taught are designed to scale, allowing businesses to grow beyond one-to-one time-based income models.

Reduced Overwhelm: Instead of juggling multiple tools and strategies, participants work within a cohesive framework that simplifies decision-making.

Target Audience for the Product/Course

Cold To Sold Academy is best suited for individuals who already have a skill, service, or expertise and want to monetize it more effectively online. It is particularly valuable for:

• Coaches and consultants who want consistent clients without relying solely on referrals.
• Service-based entrepreneurs seeking scalable systems rather than trading time for money.
• Course creators and educators who want to sell digital programs at higher price points.
• Experts and professionals transitioning from offline or traditional businesses into online models.
• Entrepreneurs experiencing inconsistent income who want predictability and structure.

The program is not ideal for people looking for shortcuts or passive income without effort. It requires implementation, learning, and a willingness to build systems deliberately.

Conclusion with a Summary

Cold To Sold Academy by Jon Penberthy is a robust, system-driven training program designed to help entrepreneurs master the full journey from cold traffic to consistent sales. By focusing on clarity, positioning, funnels, traffic, sales, and automation, the program addresses the core challenges that prevent many businesses from scaling.

Rather than offering surface-level tactics, Cold To Sold Academy provides a structured roadmap for building predictable revenue through proven frameworks and real-world application. With its emphasis on implementation, leverage, and long-term sustainability, the program appeals to serious business owners who want to move beyond trial-and-error marketing and into confident, scalable growth.

For coaches, consultants, and service providers who want to build a reliable client acquisition system and transform their expertise into a structured, profitable business, Cold To Sold Academy presents a comprehensive and strategic solution.

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