Introduction to the Local Riches Course

The *Local Riches* course is an in-depth training program designed by Jon Dykstra, an expert in local SEO and the Rank and Rent business model. This course walks students through the process of building, ranking, and renting local SEO websites, providing a comprehensive, step-by-step approach. The training is tailored for those who want to dive into the lucrative world of local SEO without getting bogged down by complicated technicalities. Whether you’re a beginner or someone with some experience in SEO, this course provides clear, actionable insights to help you scale and succeed in local markets.

The course includes both foundational lessons and advanced strategies, ensuring that students can understand both the basic concepts of Rank and Rent and dive deeper into sophisticated SEO techniques as they progress. With over 100 hours of content, practical tools, and live support, the *Local Riches* course is a thorough resource for anyone interested in building local businesses online.

Goals of the Local Riches Course

The primary goal of the *Local Riches* course is to empower students to create local SEO websites that rank high in Google and other search engines, and ultimately rent those websites to local businesses for profit. By the end of the course, students should be able to:

• Build local websites from scratch using WordPress and other key tools.
• Optimize websites for local SEO, ensuring they rank well in local search results.
• Attract and engage local business owners who are interested in renting a high-ranking website.
• Leverage paid ads like Google Ads to drive traffic to local sites and convert leads.
• Utilize advanced link-building tactics to improve website authority and rankings.
• Manage multiple sites efficiently using tools like Notion and a structured workflow.

Overall, the goal is to teach students how to build a sustainable and scalable business model by leveraging the power of local SEO and the Rank and Rent model.

Content Overview and Modules Breakdown

The course is divided into several key modules, each designed to walk students through the process of building, optimizing, and monetizing local SEO websites. Below is an overview of the content covered in the course:

1. Introduction and Community Engagement

• Join the Community on Discord: This is a space where students can share ideas, ask questions, and network with other learners.
• Introduction to Rank and Rent: This module covers the basics of the Rank and Rent business model, explaining how to create websites that rank locally and generate passive income through renting them to businesses.

2. Website Setup and Technical Aspects

• Picking & Buying Domains: Learn how to choose the right domain for your local business site, considering factors like niche relevance and brandability.
• Installing WordPress: Detailed instructions on setting up WordPress as the platform for your local SEO websites, including configuring essential plugins.
• Website Optimization: The course teaches how to optimize a site using tools like RankMath and Page Optimizer Pro to maximize SEO potential.
• Building Service Pages: A step-by-step guide to creating high-converting service pages that attract leads and potential renters.

3. Advanced SEO Strategies

• Advanced Link Building: Learn how to build strong backlinks through cloud stacking and other advanced tactics.
• Using Press Releases: Leverage press releases as part of your SEO strategy to boost your site’s authority and improve rankings.

4. Google Ads Setup and Management

• Setting Up Google Ads: The course includes a comprehensive module on setting up and managing Google Ads, including creating your first text ad and tracking conversions.
• Interpreting Google Ads Results: Learn how to analyze Google Ads performance and tweak your campaigns for maximum return on investment.

5. Renting Your Site

• Attracting Renters: Understand how to use lead magnets and other strategies to attract potential business owners who are interested in renting your site.
• Negotiating and Closing Deals: Techniques for finalizing deals with local businesses and turning your website into a revenue-generating asset.

Benefits of the Local Riches Course

The *Local Riches* course offers a wide range of benefits for those looking to enter the local SEO business:

• Comprehensive Learning: With over 100 hours of content, students will gain a deep understanding of the Rank and Rent model and local SEO techniques.
• Step-by-Step Instructions: The course provides clear, actionable steps for building websites, optimizing them for SEO, and renting them to local businesses.
• Advanced Strategies: It goes beyond basic SEO and offers advanced tactics for link building, using Google Ads, and managing multiple sites.
• Community Support: Students gain access to a dedicated community on Discord and the Fat Stacks Forum, providing ongoing support and opportunities for collaboration.
• Bonuses: The course includes bonus materials like site management templates, niche ideas, and live Q&A sessions to ensure that students have all the tools they need to succeed.

Target Audience for the Local Riches Course

The *Local Riches* course is ideal for a wide range of people:

• SEO Beginners: Those new to SEO or digital marketing can follow the step-by-step approach to learn how to build and rank websites.
• Local Business Owners: Entrepreneurs who want to expand their business online can learn how to rent high-ranking websites to attract new customers.
• Digital Marketers: Professionals looking to specialize in local SEO will benefit from the advanced strategies taught in this course.
• Affiliate Marketers: Those in affiliate marketing can apply the lessons learned in this course to create local websites that generate passive income.

In essence, this course is for anyone who wants to build a scalable business using local SEO and the Rank and Rent model, whether they’re just starting out or already have some experience in the field.

Conclusion

The *Local Riches* course provides a thorough, actionable, and strategic blueprint for building and renting local SEO websites. Whether you are just starting out or are looking to take your digital marketing business to the next level, this course covers everything you need to succeed. With a mix of foundational knowledge, advanced strategies, and ongoing support, students are well-equipped to create profitable websites and generate passive income by renting them to local businesses.

By focusing on the Rank and Rent model, the *Local Riches* course offers an exciting opportunity for those looking to capitalize on the power of local SEO. It empowers you to turn your SEO skills into a thriving business that works for you even while you sleep.