Introduction to Jon Buchan – The Everything I’ve Ever Made Stash

Jon Buchan – The Everything I’ve Ever Made Stash is an all-encompassing collection of every training, template, video, course, and resource Jon Buchan has created over his career building the Charm Offensive brand. Designed for freelancers, marketers, copywriters, agency owners, sales professionals, and business builders, this stash consolidates years of expertise into a single, accessible resource. It provides a lifetime of practical materials for client acquisition, sales, marketing strategy, community building, copywriting, and launching digital products. The entire collection is valued at over £30,000, but is made available at a fraction of the cost, giving users immediate access to a treasure trove of actionable content and tools. The goal of this stash is to eliminate the guesswork from business growth and empower users to quickly implement proven strategies, scale revenue, and expand influence without starting from scratch.

Goals of the Product/Course

The Everything I’ve Ever Made Stash is designed to help users achieve multiple key objectives in business and marketing. These goals include:

• Generate consistent clients and leads: By mastering cold outreach, email campaigns, and persuasive messaging, users can secure high-quality clients efficiently.
• Build influence and personal brand authority: Users learn how to create a loyal audience, engage followers, and turn connections into paying customers or evangelists.
• Enhance copywriting and messaging skills: Through humor, charm, and strategic communication techniques, users can craft compelling content across emails, social media, and other platforms.
• Develop multiple revenue streams: The stash teaches methods for freelancing, digital product launches, monetized communities, and other scalable income channels.
• Save time with pre-built templates: Hundreds of templates for emails, social media, cold pitching, follow-ups, and proposals reduce the need to create materials from scratch.
• Access proven strategies for PR and high-value partnerships: Users learn how to approach collaborations, joint ventures, and high-profile expert partnerships effectively.
• Join a supportive community: The stash includes access to a network of creative professionals, entrepreneurs, marketers, and freelancers, providing opportunities for networking, collaboration, and mentorship.

Content Overview / Modules Breakdown

The stash is divided into several major categories, each offering extensive training and actionable resources. These include:

Templates

Over 250 templates are included across 20 packs, covering cold pitching, deal closing, following up on old leads, securing interviews, outreach to agencies, client proposals, social media engagement, and more. These templates are designed to save time while maximizing effectiveness, providing step-by-step examples and editable content for immediate application.

Courses and Trainings

The stash includes all videos, swipe files, and templates for 15 full courses, including the original unorthodox lead generation and marketing course, Always Be Winning. These courses cover everything from prospecting and outreach to building influence, conducting sales calls, and launching digital products. The courses are structured to guide users from foundational concepts to advanced strategies, offering both theoretical insights and practical exercises.

Ebooks and Swipe Files

Users gain access to 12 full ebooks that detail Jon Buchan’s approach to email templates, copywriting, and tribe-building. The ebooks provide actionable lessons and case studies demonstrating how to apply these techniques to real-world business situations. Swipe files offer ready-to-use examples of emails, social posts, and other marketing content that have been tested and proven effective.

Specialized Template Packs

The stash includes additional packs such as the Charming Business Memes Pack, designed to create engaging social media content using humor and familiar meme formats; the Charming Short-Form Copy Pack, which provides concise and witty cold pitch templates; and the Charm Offensive Guide to Joint Ventures, which teaches how to structure partnerships and collaborations for maximum revenue and reach. The Get Work with Agencies Training & Template Pack provides guidance for researching agencies and pitching for full-time or freelance roles, while the Charming AI Pack leverages AI to generate personalized, charming messaging for emails and social content.

Bonus Trainings

Additional bonus materials include insights on community building, Facebook group monetization, content strategies, and leveraging high-value expert relationships. These trainings provide advanced tactics for scaling businesses, creating authority, and maximizing the value of each client interaction.

Benefits of the Product/Course

The Everything I’ve Ever Made Stash offers a wide range of benefits for business professionals and entrepreneurs:

• All-in-one resource: Users gain lifetime access to all past and future trainings, templates, and materials, providing a continuously growing knowledge base.
• Rapid client acquisition: Pre-built email sequences and cold outreach strategies allow for immediate implementation and faster results in securing clients.
• Scalable revenue strategies: Training in launching digital products and building monetized communities allows for income expansion beyond one-to-one client work.
• Enhanced communication skills: Humor-based copywriting and persuasive messaging techniques improve engagement and conversion across platforms.
• Time-saving templates: Ready-to-use templates for emails, proposals, social media, and outreach reduce the time and effort needed to create professional-quality content.
• Community support: Access to a vibrant network of entrepreneurs and creative professionals fosters collaboration, advice, and accountability.
• Comprehensive learning path: Structured modules guide users from foundational skills to advanced strategies, ensuring continuous growth and mastery.
• Increased confidence and professionalism: Using tested strategies and templates helps users approach clients and partners with confidence and credibility.

Target Audience for the Product/Course

This stash is ideal for a wide range of professionals and business builders, including:

• Freelancers seeking predictable client pipelines and higher-value projects.
• Agency owners who want scalable marketing strategies and systems.
• Copywriters and content creators aiming to improve messaging and engagement.
• Sales professionals looking to enhance outreach, lead generation, and conversion rates.
• Marketers needing actionable strategies for influence, personal brand growth, and content creation.
• Entrepreneurs interested in building digital products, monetized communities, or multiple revenue streams.
• Business professionals at any stage who want to accelerate growth using proven, actionable materials.

Conclusion

Jon Buchan’s Everything I’ve Ever Made Stash is a comprehensive and invaluable resource for anyone looking to scale their business, attract high-quality clients, improve communication, and build influence. By combining over 250 templates, 15 full courses, 12 ebooks, and bonus trainings, it provides everything needed to streamline client acquisition, enhance marketing effectiveness, and create new revenue opportunities. With lifetime access and a continuously expanding library of tools, this stash offers a single, all-in-one solution that eliminates the need to piece together multiple courses or materials from different sources. Whether the goal is to refine sales techniques, craft compelling content, build a loyal audience, or launch new products, this stash equips users with the knowledge, templates, and strategies to succeed efficiently and effectively. It provides a clear roadmap for business growth while saving time, reducing guesswork, and providing the confidence needed to pursue higher-level goals. This resource is suitable for freelancers, agency owners, marketers, copywriters, sales professionals, and entrepreneurs at all stages of business, offering a proven system to increase revenue, authority, and business success over the long term.

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