1. Introduction to the Product/Course

Emails That Crush is a practical, high-impact email marketing course created by Joey Percia, a direct-response copywriter and entrepreneur known for helping businesses drive significant revenue through email. The course is built around a set of plug-and-play frameworks, designed to help you write profitable emails faster, easier, and without guesswork.

Joey has spent years writing emails that generated millions in profit across niches, including fitness, coaching, online education, and high-ticket consulting. His course distills everything he’s learned into a simple, actionable format that works even for those with small lists, limited writing experience, or no formal marketing background.

With a unique combination of psychology, storytelling, and sales strategy, Joey teaches how to write emails that do more than just “broadcast”—they convert. Whether you’re a beginner trying to get your first client or a seasoned business owner who wants to get more from your list, this course aims to help you write emails that crush, every time you send them.

2. Goals of the Product/Course

The core goal of Emails That Crush is to eliminate confusion and inconsistency in email marketing. Joey built the course to help users generate revenue and grow relationships with subscribers, without spending hours crafting each message. Specific objectives include:

• Build confidence in writing emails that not only get opened, but get read, clicked, and acted upon.
• Provide reusable, proven frameworks for creating persuasive emails without needing to start from scratch each time.
• Reduce writing time with templates and prompts so users can create high-quality emails in under 30 minutes.
• Establish a consistent email rhythm that builds trust, drives action, and strengthens your brand voice.
• Increase revenue per subscriber by applying storytelling, psychology, and strategic offers to your list.

Ultimately, Joey wants his students to feel empowered to turn email into one of their business’s most valuable assets—without the guesswork, burnout, or overthinking that typically comes with content creation.

3. Content Overview or Modules Breakdown

The course is organized into streamlined sections that focus on execution over theory. While the modules are not excessively long, they are dense with usable insights and examples. Here’s a breakdown of the primary components:

Module 1: The Core Philosophy

This module covers Joey’s approach to email marketing and what separates high-converting emails from those that go unread. You’ll learn about his storytelling-first strategy, how to shift from “information dumping” to relationship-building, and the mindset required to write engaging emails consistently.

Module 2: The 11 Email Hooks That Crush

The heart of the course is a collection of 11 proven email frameworks Joey has personally used to generate substantial revenue. Each “hook” comes with an explanation, examples, and customization tips. These include styles like confession emails, story emails, objection-busting emails, urgency-driven messages, and value bombs. Each hook is designed to trigger emotional engagement and action.

Module 3: Plug-and-Play Templates

Every email type comes with a fill-in-the-blank template that you can adapt to your own voice and business. This section is designed to help you move from idea to finished email in under 30 minutes. The templates work whether you’re selling coaching, courses, services, or physical products.

Module 4: Storytelling Frameworks

Joey believes that stories sell better than facts, and this module shows you how to turn your experiences, customer wins, or even small everyday moments into compelling email content. You’ll learn to hook readers quickly, build momentum, and end with a CTA that doesn’t feel pushy or salesy.

Module 5: Call-To-Action Clarity

Many marketers stumble when it comes to telling their audience what to do next. This part of the course explains how to structure compelling CTAs without sounding desperate, spammy, or robotic. It includes call-to-action variations that match different levels of audience awareness.

Module 6: Real Campaign Examples

To bring theory into reality, Joey breaks down past campaigns he’s run for clients and his own businesses. He shows the exact structure of emails that earned five and six figures, what subject lines were used, and why certain approaches worked better than others.

Module 7: Automation and Email Sequences

In this module, you’ll discover how to turn your best emails into an automated “email engine” that consistently nurtures leads and converts them over time. It includes welcome sequences, onboarding flows, and sales funnels that keep your audience engaged.

4. Benefits of the Product/Course

“Emails That Crush” offers both immediate and long-term value to anyone using email as a business tool. Notable benefits include:

• Faster Writing: Thanks to the templates and hooks, you can write effective emails in under 30 minutes—even if you’re not a copywriter.
• Higher Engagement: Joey’s storytelling method increases open rates, click-throughs, and replies, building stronger audience connections.
• Revenue Boosting: You’ll learn to craft emails that directly lead to sales, client bookings, and course signups.
• Consistent Output: With templates and planning tools, you’ll never run out of email ideas again.
• Cross-Niche Flexibility: The frameworks apply whether you’re in fitness, finance, coaching, education, or ecommerce.
• Better Brand Voice: You’ll develop a unique tone that makes your emails more memorable and builds authority over time.
• Long-Term Leverage: With automation guidance, your best content becomes evergreen, delivering value and conversions long after it’s written.

Whether you’re building from scratch or scaling an existing list, these benefits help turn email into a dependable growth channel for your business.

5. Target Audience for the Product/Course

Emails That Crush is built for individuals and businesses that rely on email to grow and sell. This includes:

• Coaches and consultants looking to consistently generate leads and clients through email without sounding like everyone else.
• Course creators and educators wanting to build trust and drive conversions from launch emails and nurture sequences.
• Service providers (like marketers, designers, and freelancers) aiming to stay top of mind and fill their calendar with qualified leads.
• Agency owners who manage emails for clients and need efficient frameworks to scale their team’s work output.
• Copywriters and content creators seeking inspiration and faster workflows with proven structures that work in multiple industries.

If you’re sending emails and not seeing results—or if you’re overwhelmed by the process of creating good emails consistently—this course is for you.

6. Conclusion with a Summary

Emails That Crush is more than just an email writing course—it’s a complete system for turning your list into one of your business’s most powerful sales engines. Designed for simplicity, speed, and conversion, Joey Percia’s course delivers a repeatable process that works across industries and experience levels.

Whether you want to sell more products, book more clients, or just sound like a pro in your subscribers’ inboxes, the training provides you with the structure, tools, and real-world examples you need to succeed. With over a decade of experience and millions in email revenue generated, Joey has distilled what works into a tight, actionable system that’s as effective for beginners as it is for pros.

For anyone tired of guessing what to write, struggling to convert subscribers, or simply looking for a smarter way to approach email marketing—Emails That Crush delivers the results you’re after. It’s the playbook for writing emails that people love to open and feel compelled to act on.

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