Introduction to the Product/Course

Joanna Wiebe – Black Friday Bundle 2025 is an annual, limited‑time comprehensive training bundle designed by Joanna Wiebe and the team at Copyhackers, one of the most respected names in conversion copywriting and freelance marketing education. This special Black Friday and Cyber Monday offer combines two major training ecosystems — Copy School and Freelancing School — into one unified package at a heavily discounted price, aimed at helping writers, marketers, and freelancers master the craft of persuasive copywriting and build a profitable freelance business. The training includes lifetime access to a deep library of courses, live group coaching sessions, templates, badges of completion, and ongoing support that covers everything from writing high‑impact sales copy to acquiring and retaining high‑value clients.

The bundle is positioned as the ultimate investment for anyone serious about turning writing skills into a reliable income stream, whether as an independent freelancer, part of a marketing team, or a solo entrepreneur promoting their own products or services. It emphasizes practical application over theory, giving students tools they can deploy immediately to start generating revenue, optimize campaigns, and close bigger deals. This combined offer is one of the most extensive packages of conversion copywriting and freelance business training available in 2025 and serves as a gateway for learners to transition from beginner or intermediate levels into advanced, market‑ready professionals with a competitive edge.

Goals of the Product/Course

The core goals of the Black Friday Bundle 2025 are multifaceted and tailored to both the craft of writing and the business of selling copywriting services. First and foremost, the training strives to teach students how to write copy that actually converts — copy that moves prospects through the customer journey and motivates them to take action, whether that action is signing up, buying, or booking a call. This means mastering email sequences, landing pages, sales pages, funnels, pricing pages, ads, and brand messaging — all delivered in structured, sequential programs that build competencies systematically.

Another major goal of the bundle is to equip individuals with the business acumen needed to succeed as freelance copywriters. This includes learning how to find and attract the right kinds of clients, create compelling proposals, price services effectively, package work into high‑value offers like VIP Days or productized services, and communicate value so clients pay premium rates without negotiation stress. The goal here is not just to learn writing skills, but to learn how to make a living with them — turning a skill set into a sustainable, scalable business or career path.

Additionally, the training aims to help learners build confidence and professional identity. By providing badges of completion, live coaching, and real‑world application guidance, the bundle supports students in claiming authority in their niches, improving their positioning in competitive markets, and confidently presenting themselves as experts rather than hobbyists. Ultimately, the goal of the Black Friday Bundle is to create transformation — turning ambition into competence, and competence into income.

Content Overview or Modules Breakdown

The Black Friday Bundle 2025 is essentially a combination of two expansive training categories — Copy School and Freelancing School — each made up of multiple courses, modules, and learning experiences designed to build mastery from the ground up.

Copy School

Copy School is a training platform focused specifically on conversion copywriting skills. It contains more than 20 individual programs, collectively offering nearly 1,000 hours of instructional content, templates, examples, and hands‑on exercises. These programs cover foundational to advanced writing skills and are designed so students can learn how to craft effective copy for a wide array of formats and contexts.

Some key components of Copy School include:

• 10x Web Copy — training on how to construct full website copy that attracts, engages, and converts visitors into leads and buyers.
• 10x Emails — detailed lessons on how to write email sequences that nurture prospects, re‑engage subscribers, and drive revenue.
• 10x Landing Pages — structured approaches to writing high‑performance lead capture and sales landing pages.
• 10x Sales Pages — training on long‑form sales page copy that motivates buying decisions with clear psychological triggers and messaging strategies.
• 10x Funnels — instructions on integrating multiple assets into cohesive funnels that guide leads from first touch to purchase.
• Specialized modules on pricing pages for SaaS, courses, brand voice development, message finding research, headline mastery, seasonal campaign strategies, and more.

These courses are structured to help learners gain confidence writing copy for different media and platforms, incorporating modern best practices and research‑backed persuasive frameworks. Students also receive a suite of templates, worksheets, checklists, and copy “cheatsheets” to accelerate execution and reduce guesswork.

Freelancing School

Freelancing School focuses on teaching the business side of freelance copywriting. Rather than just writing well, students learn how to run a successful freelance business with systems that support client acquisition, contract delivery, pricing strategy, brand positioning, and long‑term revenue growth.

Key business topics in Freelancing School include:

• Client Acquisition Systems — methods for finding and attracting clients through outreach, positioning, referrals, and content marketing.
• Proposal and Pricing Frameworks — step‑by‑step approaches for crafting proposals that close clients and pricing structures that reflect true value rather than undercutting competitors.
• Productized Services & VIP Days — how to package services so clients understand the value and benefits clearly, enabling higher‑value engagements and predictable deliverables.
• LinkedIn and Cold Outreach Strategies — training on using professional networks effectively to generate leads on platforms where ideal clients spend time.
• Guest Blogging & Authority Building — tactics that help freelancers expand their visibility, credibility, and inbound client opportunities.

Beyond tactical business modules, Freelancing School also integrates mindset and professional development guidance, helping students overcome common barriers like imposter syndrome and develop confidence in positioning themselves as experts rather than just writers for hire.

Live Coaching & Group Support

A unique component of the Black Friday Bundle is the inclusion of live group coaching sessions, often branded as “The Umbrella Sessions.” These sessions provide ongoing interaction with instructors and peers, help troubleshoot challenges, offer live Q&A, and assist with applying lessons from both Copy School and Freelancing School to real work situations. Participants can receive copy reviews, business advice, accountability support, and practical feedback while progressing through the training.

Benefits of the Product/Course

The Black Friday Bundle 2025 offers numerous benefits that appeal to individuals at various stages of their writing or business journey. One of the primary benefits is the sheer scope of training — learners gain access to over a thousand hours of content that can take them from foundational understanding to advanced expertise in both writing and freelance business management. This eliminates the need to purchase separate courses piecemeal and ensures a coherent, structured learning path.

Another significant benefit is the lifetime access provided with the purchase. Once enrolled during the Black Friday sale, students retain access to all existing content and any future additions under the same access terms, meaning they can revisit lessons, templates, and updates indefinitely. This contrasts with subscription models that require ongoing payments and often result in lost access when payments stop.

The bundle also delivers practical, actionable templates and frameworks that help learners skip guesswork and jump directly into real work. Whether it’s email swipe files, landing page frameworks, proposal blueprints, or client outreach scripts, these assets reduce the time between learning concepts and executing them successfully in live projects or campaigns.

Additionally, the integration of business systems into the curriculum provides a holistic advantage: students not only learn to write well but also to market and sell their skills sustainably. Many learners find that the business modules help them attract higher‑value clients, win more proposals, and generate consistent income streams rather than sporadic gigs.

Target Audience for the Product/Course

The Black Friday Bundle 2025 is designed for a broad audience of aspiring and current professionals who want to elevate their copywriting and freelance careers. First, it appeals to aspiring copywriters who are new to the field and want a structured, comprehensive curriculum that teaches best practices from the ground up. These individuals may be switching careers, supplementing income, or preparing to launch freelance services to clients.

Experienced copywriters and marketers also benefit from this bundle, as it offers advanced strategies and frameworks that can refine existing skills and open up opportunities for higher‑level work, better client results, and increased rates. Marketing professionals looking to strengthen conversion metrics, improve messaging, or expand their role within companies also find this training beneficial.

Additionally, freelancers and consultants aiming to grow their business — not just execute projects — will find the business components invaluable. The material supports professionals who want to build systems for consistent client acquisition, professional positioning, and scalable revenue rather than relying solely on sporadic project work or referrals.

Conclusion with a Summary

In summary, the Joanna Wiebe – Black Friday Bundle 2025 represents one of the most comprehensive and strategically designed educational investments for copywriters, marketers, and freelancers available in 2025. Combining the depth and breadth of Copy School’s conversion copywriting mastery with the practical business systems taught in Freelancing School, this bundle equips learners with both the craft of writing persuasive copy and the business acumen to turn those skills into consistent income. With lifetime access, over a thousand hours of training, real‑world templates, live coaching sessions, and a community support structure, the bundle offers a complete pathway from skill acquisition to professional results. Whether someone is just starting out or looking to level up an existing practice, this Black Friday offer provides a roadmap to greater confidence, better client outcomes, and more predictable financial reward, all within a single, cohesive training ecosystem.

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