1. Introduction to the Course

Market Like a CEO™ is a premium, in-depth strategic messaging course designed to help seasoned entrepreneurs, business owners, coaches, and service providers elevate their marketing by refining the way they communicate their value and offers. Unlike traditional marketing courses that focus heavily on tactics or quick wins, this program digs into the core of messaging—helping participants articulate their unique perspective and position themselves as confident, authoritative leaders in their niche.

Jereshia Hawk, the course creator, emphasizes that effective messaging isn’t just about catchy phrases or clever ads; it’s about understanding the mindset and identity of high-ticket buyers and crafting communications that resonate on a deeper psychological level. The course is ideal for those who have outgrown beginner marketing strategies and are ready to align their messaging with a higher level of business sophistication.

What sets this program apart is its focus on helping entrepreneurs think and market like CEOs, meaning owners who see themselves as industry leaders and authority figures, not just sellers. It’s about creating messaging that builds trust and desire organically, resulting in easier sales processes and higher-value client enrollments.

2. Goals of the Course

The course is designed around several key goals that serve to transform the marketing and messaging approach of established business owners:

• Refine Messaging to Reflect High-Ticket Value: As entrepreneurs raise prices or introduce premium offers, their messaging needs to evolve accordingly. This course helps participants craft messaging that reflects the true value and transformation their services provide.
• Develop a Clear and Unique Perspective: Market Like a CEO guides entrepreneurs to clarify their unique point of view in the marketplace, enabling them to stand out from competition and attract ideal clients.
• Understand Buyer Psychology at Premium Levels: The course dives into how clients’ decision-making changes when considering higher-priced offers, teaching strategies to align messaging with those shifts.
• Build Organic Trust and Authority: The aim is to help entrepreneurs use messaging that builds trust naturally through content and communication, so sales conversations become easier and feel less pushy.
• Empower Delegation Without Losing Authenticity: Many entrepreneurs struggle to delegate content creation without diluting their brand voice. This course offers frameworks to maintain brand integrity while growing a marketing team.
• Align Messaging with Business Growth: The course ensures that as businesses evolve, their messaging continues to reflect their current identity, audience, and offerings, preventing stagnation or misalignment.

Ultimately, the course aims to equip entrepreneurs with the mindset and tools to confidently lead their marketing efforts like CEOs, rather than just marketers or content creators.

3. Content Overview

The course content is organized into five rich, interconnected modules that guide learners from foundational mindset shifts to advanced messaging strategies:

1. The New Rules for Visibility, Authority & Remaining In Demand
   This module addresses the challenge of showing up authentically in the marketplace without overexposure or selling out. It helps entrepreneurs identify which parts of their personality and story to amplify to remain magnetic, while setting boundaries to avoid burnout. The module reframes visibility as a tool for connection rather than self-promotion.
2. The Foundation of High-Ticket Messaging
   Here, learners explore why messaging is crucial when dealing with premium offers and clients. The focus shifts from selling a product or service to selling the transformation and identity shifts the buyer experiences. This module highlights how to position offers by speaking to who the client becomes through working with you.
3. The Psychology of High-Ticket Buyers
   This module delves deeply into the mental and emotional factors that influence decisions on high-ticket purchases. It covers how clients’ risk tolerance, trust needs, and decision-making frameworks differ from lower-priced buyers and provides actionable insights to align messaging accordingly.
4. The Messaging Mindset Shift
   Many entrepreneurs plateau because their messaging becomes stale or disconnected from their evolving business and audience. This module helps learners identify where their current messaging has become ineffective and how to pivot strategically to reconnect with their market without completely starting over.
5. Lead Your Messaging Like a CEO
   The final module is focused on long-term strategic leadership of messaging efforts. Learners discover how to map buyer journeys and messaging touchpoints, delegate content creation while maintaining brand voice, and systematize thought leadership to ensure consistent, impactful marketing that scales with their business.

Each module contains lessons, exercises, and frameworks designed to encourage deep reflection and practical application, ensuring participants don’t just learn theory but actively implement the teachings in their own businesses.

4. Benefits of the Course

Enrolling in Market Like a CEO™ offers numerous benefits that can directly impact business growth, client engagement, and revenue consistency:

• Attract High-Quality Clients More Easily: By refining messaging to speak directly to ideal buyers’ identities and desires, participants can attract clients who are ready and willing to invest at premium levels.
• Build Trust Before the Sales Conversation: Messaging strategies focus on creating authentic trust through organic content, allowing sales calls to feel more like natural next steps than hard sells.
• Increase Sales Consistency: Entrepreneurs learn how to build momentum with everyday marketing, creating a steady pipeline of clients and reducing feast-or-famine sales cycles.
• Boost Confidence in Pricing: The course helps entrepreneurs position their offers so clients respect the price without needing discounts or artificial urgency tactics.
• Maintain Brand Authenticity While Scaling: Learn how to delegate marketing tasks confidently without sacrificing the genuine voice that differentiates your brand.
• Develop Leadership in Your Niche: By systematizing thought leadership and strategic messaging, entrepreneurs position themselves as go-to experts, increasing their influence and authority.
• Save Time and Energy: With clearer messaging frameworks and buyer insights, marketing efforts become more efficient, reducing wasted time on ineffective strategies or content.

These benefits combine to not only improve immediate marketing outcomes but also build a sustainable foundation for long-term business success and growth.

5. Target Audience

This course is best suited for business owners who have reached a stage where they need to level up their marketing to match their business evolution and premium offerings. The ideal participants include:

• Experienced entrepreneurs and coaches who have raised their prices or introduced high-ticket programs or services.
• Business owners who feel their current messaging no longer resonates with their ideal clients or reflects their new level of expertise.
• Entrepreneurs who have delegated content creation but find their brand voice diluted or inconsistent.
• Those who want to transition from tactical marketing to strategic messaging leadership and position themselves as thought leaders in their niche.
• Individuals seeking to attract clients who value transformation and are willing to invest at higher price points.
• Business owners committed to investing in their marketing mindset and messaging to create lasting client relationships and scalable growth.

If you are in the phase of business growth where basic marketing tactics no longer yield desired results, and you want to refine your message with precision and authority, this course offers targeted support and strategic frameworks to meet those needs.

6. Conclusion

Market Like a CEO™ is a transformational course that empowers entrepreneurs to rethink and elevate their marketing messaging from transactional selling to strategic leadership. By teaching how to communicate the value and transformation of high-ticket offers in an authentic, psychologically aligned way, it helps business owners attract better clients and close sales more confidently.

The course offers a step-by-step roadmap through mindset shifts, buyer psychology, messaging refinement, and leadership strategies, culminating in a comprehensive system that supports sustained business growth. Participants finish the course equipped not only with clearer messaging but also with the confidence and clarity to lead their marketing efforts like CEOs.

For entrepreneurs who want to build a magnetic brand, communicate with clarity and authority, and grow a high-value client base without compromising authenticity, Market Like a CEO™ provides invaluable tools and insights to make that vision a reality.