Jenna Soard – Secret AI Society

Introduction to the product/course.

The Secret AI Society is a high-touch, immersive program founded by Jenna Soard designed for creative entrepreneurs, freelancers, and course creators who want to harness the power of artificial intelligence to build and scale their personal brand and business. Rather than just teaching AI tools, this program blends design, branding strategy, and business-building in one system so that members don’t just experiment with AI — they apply it to real world income-generating work. The society is structured as a six-month intensive, combining weekly coaching, live calls, training modules, AI-driven design workflows, and an active creative community to support both technical growth and the development of a polished, market-ready brand.

Goals of the product/course.

The primary goals of Secret AI Society are multifaceted:

  • Empower creatives to monetize AI skills: Teach members how to use AI to produce high-quality branding assets fast and convincingly, then turn those skills into paid services or products.
  • Accelerate brand development: Give participants a clear, strategic process to define their brand identity — logo, color palette, and visual tone — using AI without hiring expensive designers.
  • Build a scalable business system: Help people move beyond one-off experiments into building repeatable, profitable systems — whether through client work, launching digital products, or offering done-for-you AI services.
  • Create community and ongoing support: Provide access to a dedicated creative network, expert coaches, and live group coaching so members don’t feel alone in navigating the fast-moving landscape of AI + design.
  • Stay ahead of AI trends: Ensure members are always learning the latest in AI design, branding, and marketing through consistent updates and live “What’s New in AI” sessions.

Content Overview or Modules breakdown.

The Secret AI Society program is organized into an 8-module training track plus a variety of live trainings, challenges, and bonus content. Here’s a breakdown of what the typical curriculum covers:

  • Module 1 – Brand Personality & Vision: Discover your brand’s soul by defining your unique personality, voice, and identity. Learn how to communicate who you are in a way that magnetizes your ideal clients.
  • Module 2 – Visual Themes & Brand Boards: Create three distinct visual themes (mood boards) using AI-generated art, color palettes, and design experiments to capture the essence of your brand.
  • Module 3 – Logo & Graphic Design Using AI: Learn to generate high-quality logos and other branding graphics with AI tools, using prompt engineering to get professional-level outputs.
  • Module 4 – Web Presence & Website Strategy: Translate your brand identity into a branded website — even if you don’t have prior design experience — using plug-and-play templates optimized for conversion.
  • Module 5 – AI Video & Avatar Creation: Dive into creating AI-powered video content and avatars that can be used for social media, sales pages, ads, and other marketing materials.
  • Module 6 – Offer Creation & Monetization: Map out your signature offer (service or product), set up a launch roadmap, and design sales assets using the AI-based visuals you’ve built.
  • Module 7 – Client Services & Freelancing Systems: Learn how to package your AI design services into sellable offers, price your work, and deliver with consistency so you can scale with clients.
  • Module 8 – Growth & Scaling Strategies: Explore advanced strategies for building recurring revenue, refining systems, and scaling to a sustainable business model leveraging both clients and productized offers.

In addition to the core modules, members get access to:

  • Bi-weekly “What’s New in AI” live calls to stay updated on the latest tools and trends.
  • Weekly group coaching calls with expert coaches to get personalized feedback and clarity.
  • A members-only GPT (chatbot) resource to answer questions, brainstorm ideas, or get prompt help.
  • Design and marketing challenges to apply learning in real time and produce tangible brand collateral.
  • A rich library of AI prompt guides, art-style exploration workbooks, and content templates.
  • Bonus workshops, such as the AI Video Avatar workshop, and high-value template packs for websites and brand assets.

Benefits of the product/course.

Joining the Secret AI Society delivers a wide range of benefits for creatives who want to build a sustainable AI-empowered business:

  • Speed and Efficiency: With AI workflows, what used to take days of design work can now be done in a fraction of the time. Members report generating logos, brand boards, and content quickly, drastically reducing creative execution time.
  • Professional-Quality Branding: Even non-designers can achieve polished, cohesive brand identities using AI tools guided by Jenna’s systems. The result is brand assets that feel premium without the agency price tag.
  • Monetization Opportunities: The program teaches multiple income streams — offering AI branding services for clients, packaging your own digital products, or launching a course. This flexibility empowers you to choose what aligns with your business goals.
  • Ongoing Support: The coaching structure ensures you’re not just learning in isolation. Weekly calls, live sessions, and a grounded community make this a very hands-on experience.
  • Up-to-Date on AI Trends: Because AI tools change rapidly, the bi-weekly calls provide a way to consistently learn new features, strategies, and tools that matter — so what you create stays on-trend and competitive.
  • Portfolio Growth: Through assignments, challenges, and coaching feedback, members build real deliverables (brand boards, content, websites) that serve as portfolio pieces for future work.
  • Confidence & Clarity: Beyond design, the program fosters clarity about your brand voice, your ideal clients, and the type of business you want to run. This clarity helps align your creative output with revenue goals.
  • High ROI Potential: Many members consider the investment justified by the income from paid clients, improved personal branding, and the reusable design systems they build during the program.
  • Community & Network: Being surrounded by like-minded creatives, entrepreneurs, and AI enthusiasts provides inspiration, accountability, and potential collaboration opportunities.

Target Audience for the product/course.

The Secret AI Society is especially well-suited for:

  • Creative Entrepreneurs & Designers: People who love design, creativity, and want to incorporate AI into their creative workflow — whether they are experienced designers or design-curious individuals.
  • Freelancers & Service Providers: Those who want to package AI-powered branding, content, and design into services they can sell to clients — building a scalable business built on AI creativity.
  • Course Creators & Coaches: Individuals who want to launch or enhance a course or coaching business, using AI to brand themselves more professionally and produce marketing assets quickly.
  • Solopreneurs Without Design Experience: Entrepreneurs who don’t have a background in design but still want a visually strong brand presence and the ability to produce assets without hiring high-cost designers.
  • Content Creators & Influencers: Creators who need consistent, high-quality visuals and video content for social media, ads, and their online platforms, and who want to leverage AI for efficiency and creativity.
  • Visionaries Exploring New Income Streams: People curious about the future of work and AI, who want to pivot into a creative freelance business or monetize AI design in cutting-edge ways.

Conclusion with a summary.

In summary, the Secret AI Society by Jenna Soard is a powerful, well-structured, and deeply supportive program designed to help creative people leverage AI for building a strong, profitable personal brand and business. Over the course of six months, members receive step-by-step training, live coaching, and ongoing AI-driven resources to create brand visuals, content, and offers that feel polished, authentic, and market-ready. The curriculum spans from brand identity and mood board creation to AI video avatars, website strategy, and monetization frameworks, giving participants not just the tools, but a roadmap to transform their creativity into cash.

With its mix of community, expert feedback, and a commitment to keeping members up-to-date on the latest AI tools and trends, the program offers more than just lessons: it’s a creative incubator. The benefits range from drastically reducing design production time, to building a compelling portfolio, to launching real income-generating offers. The support structure ensures that even beginners in design or AI can confidently generate professional-grade brand assets.

If you’re a creative entrepreneur, freelancer, or aspiring AI-powered service provider who wants to build a standout brand and monetize your skills — especially in a way that scales — the Secret AI Society provides a cohesive system. It’s ideal for those who are ready to invest in their vision, embrace AI as a creative partner, and turn their passion into a thriving business wrapped in a brand that reflects who they are.

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