Introduction to the Product/Course

The 90-Day Book Sales System by Jenn Hanson-dePaula is a comprehensive and structured marketing system designed specifically for authors seeking to increase their book sales consistently. The course addresses the common frustration many authors face: despite writing and publishing a book, posting on social media, or even running ads, sales often remain stagnant. The system reframes the problem, showing that the challenge is not the quality of the book but the absence of a reliable marketing framework. Through a step-by-step process, authors learn how to build a foundation, develop clarity in their messaging, and implement daily content and email marketing strategies to generate predictable results over a 90-day period.

Goals of the Product/Course

The primary goal of The 90-Day Book Sales System is to create a repeatable, structured marketing process that transforms authors from inconsistent marketers into consistent sellers. The course helps authors define their ideal reader, articulate a clear and compelling message, and position their books strategically in a crowded marketplace. It also emphasizes measurable marketing activities, teaching authors to track their efforts and see tangible results. By the end of the program, authors are equipped to manage a marketing system that grows their audience, builds their email list, and drives consistent book sales without relying on random posts, viral strategies, or guesswork.

Specific objectives include helping authors identify and connect with their target audience, create daily marketing content that resonates and converts, implement automated email sequences that nurture leads into buyers, and establish predictable monthly sales campaigns. The course emphasizes that marketing should feel manageable, even for authors balancing writing and other responsibilities, with routines that can be accomplished in as little as one to two hours per week. Ultimately, the system aims to transform the way authors approach book marketing, replacing uncertainty and sporadic efforts with clarity, confidence, and measurable success.

Content Overview or Modules Breakdown

The course is structured to guide authors through every stage of marketing over a 90-day timeline. Each module builds upon the previous, starting with foundational elements and progressing to execution, automation, and optimization. The core components include:

• Complete 90-Day System Guide: A detailed roadmap exceeding 70 pages, providing clear instructions for building a marketing foundation, identifying the ideal reader, crafting a magnetic message, and implementing the full marketing system.
• 90 Days of Fill-in-the-Blank Content Templates: Daily templates covering awareness posts, relationship-building content, and sales-oriented posts. Authors simply fill in book-specific details to create consistent, high-value content without facing blank-screen anxiety.
• 5 Proven Sales Post Formulas: Frameworks that enable authors to promote their books authentically and confidently, avoiding the “salesy” feeling that can deter potential buyers.
• 5-Email Welcome Sequence Framework: A pre-built email sequence that converts new subscribers into book buyers, running automatically to maximize engagement and sales around the clock.
• Monthly Sales Campaign Template: A reusable template designed to create predictable spikes in sales each month, adaptable for new releases, backlist promotions, and special offers.
• Weekly Newsletter Framework: Guidance for keeping readers engaged and driving consistent book sales through weekly communication that maintains connection and interest.
• Weekly Marketing Checklist: A step-by-step guide that tells authors exactly what actions to take each week, reducing confusion and increasing accountability.
• 90-Day Content Calendar Template: A spreadsheet that lays out the entire quarter’s content plan in advance, ensuring consistency and enabling repeatable marketing cycles.
• Email Platform Setup Guide: Recommendations and instructions for choosing the right tools, configuring automated sequences, and managing a functional and efficient email system for consistent engagement.
• Tracking and Metrics Guide: A framework for monitoring progress, understanding performance, and knowing when to expect tangible results, helping authors adjust strategies as necessary.
• Bonus Materials: Additional resources including a Fast Content Creation Masterclass and a New Author Marketing Playbook, both designed to enhance efficiency, support content creation, and provide strategies for audience growth prior to a book launch.

Benefits of the Product/Course

The 90-Day Book Sales System offers multiple benefits to authors at various stages of their career. First, it provides clarity by establishing a marketing foundation, helping authors define their ideal audience, unique positioning, and core message. This foundational clarity reduces wasted effort and ensures all marketing activities are purposeful. Second, it delivers daily content templates and post frameworks, removing the stress of content creation and making consistent engagement achievable and manageable.

The system also enables automation, allowing email sequences to convert subscribers into buyers without requiring constant manual intervention. This helps authors maintain audience engagement and drive book sales while focusing on writing or other priorities. Time efficiency is another key benefit, as the course is designed to fit into short weekly marketing sessions, making it feasible for authors with limited availability. The reusable nature of the tools and templates ensures that once implemented, the system can support future book releases and promotional campaigns, maximizing the long-term value of the investment.

Additionally, authors gain confidence in their marketing efforts by learning to track results and understand metrics, allowing them to see patterns, adjust strategies, and predict outcomes. The combination of a structured roadmap, content templates, email automation, and performance tracking ensures that marketing efforts are consistent, measurable, and scalable. Authors benefit not only from increased book sales but also from strengthened audience relationships, enhanced brand authority, and a sense of control over their marketing trajectory.

Target Audience for the Product/Course

This system is ideal for authors who have published books but struggle with consistent sales, engagement, or audience growth. It is suitable for those overwhelmed by marketing options or uncertain how to turn visibility into actual book sales. Beginners with no email list or limited marketing experience can also implement this system successfully, as it provides all necessary templates, guidance, and automation tools. The course also serves authors preparing for a book launch or seeking to revitalize sales of existing backlist titles. Essentially, any author seeking a structured, predictable, and repeatable system for book marketing can benefit from this program.

Conclusion with a Summary

The 90-Day Book Sales System by Jenn Hanson-dePaula is a complete, step-by-step marketing solution for authors looking to generate consistent book sales over a 90-day period. By focusing on foundational marketing principles such as audience definition, message clarity, and strategic positioning, the system eliminates the guesswork that often leads to inconsistent results. Daily content templates, email automation frameworks, and proven sales formulas allow authors to implement a complete marketing strategy without spending excessive time or energy on guesswork. The course emphasizes practical action steps, measurable metrics, and repeatable processes, ensuring that authors can track their progress, optimize results, and achieve predictable growth. Authors benefit from increased sales, stronger engagement with their audience, greater confidence in marketing decisions, and a sustainable system that can be reused for future book releases. Overall, this course transforms the way authors approach book marketing by providing a structured, actionable, and results-driven framework that turns effort into tangible sales and audience growth, making book marketing more manageable, effective, and successful than ever before.

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