Hayley Fedders – Square Sprints Bundle

Introduction to the Product/Course

The Hayley Fedders – Square Sprints Bundle is a comprehensive business and workflow training program created specifically for web designers who want to deliver high-quality Squarespace websites faster, with more structure, and at a higher profit margin. Built by Hayley Fedders, a seasoned Squarespace designer and design business mentor, this bundle distills years of hands-on experience into a repeatable sprint-based system that challenges the traditional, slow, and often exhausting web design process.

Rather than stretching website projects across six to ten weeks or longer, the Square Sprints framework teaches designers how to complete focused, premium website builds in a short, clearly defined timeframe. The core philosophy behind Square Sprints is that speed, when paired with expertise and structure, increases perceived value rather than diminishing quality. Clients receive faster results, designers reduce burnout, and businesses benefit from a streamlined, predictable workflow.

The Square Sprints Bundle is not just a theory-based course. It is a practical implementation toolkit that includes structured video lessons, proven scripts, templates, swipe copy, and process documentation. These assets are designed to eliminate guesswork and decision fatigue, allowing designers to plug the system directly into their existing businesses. The result is a service model that feels professional, scalable, and aligned with modern client expectations.

This bundle is especially relevant in an era where clients increasingly value speed, clarity, and outcomes over long creative timelines. By positioning Squarespace sprints as a premium, high-impact service, designers are able to stand out in a crowded market while maintaining control over scope, timelines, and pricing.

Goals of the Product/Course

The primary goal of the Square Sprints Bundle is to help designers transform how they deliver web design services by shifting from long, open-ended projects to focused, high-value sprints. The course is structured around several key objectives that work together to improve both business performance and personal sustainability.

• Create faster website delivery systems that allow designers to confidently complete Squarespace projects in a short, defined timeframe without sacrificing quality.
• Increase profitability per project by teaching designers how to price sprint services as premium offerings rather than hourly or low-margin packages.
• Eliminate scope creep through clearly defined deliverables, timelines, and boundaries that are built into the sprint framework.
• Improve client communication by providing scripts, onboarding language, and proposal structures that set expectations from the start.
• Reduce burnout and overwhelm by replacing drawn-out projects with focused work periods and predictable schedules.
• Build a repeatable, scalable system that can be used across multiple clients without reinventing processes each time.

At its core, the Square Sprints Bundle aims to help designers reclaim their time, energy, and creative confidence while building a business model that supports long-term growth rather than constant exhaustion.

Content Overview or Modules Breakdown

The Square Sprints Bundle is organized into structured training modules supported by ready-to-use resources. Each component is designed to move designers from understanding the sprint concept to confidently selling and delivering sprint-based projects.

Core Training Modules

The bundle includes a series of in-depth video lessons that walk through the entire Square Sprints methodology. These modules cover how to design a sprint-based service, structure a sprint timeline, prepare clients for rapid collaboration, and execute a Squarespace website efficiently from start to finish. The lessons focus on both mindset and mechanics, ensuring designers understand not only how to work faster, but why the system works.

Topics typically include sprint planning, content readiness requirements, page prioritization, design decision frameworks, and managing revisions within a sprint environment. The training emphasizes preparation as the foundation of speed, showing how proper pre-work leads to smoother execution.

Sales Call Scripts

One of the standout components of the bundle is the inclusion of a sales call script specifically tailored for sprint-based services. This script helps designers confidently explain the value of fast delivery, handle common objections, and position the sprint as a premium solution rather than a rushed shortcut.

The script also guides designers in leading sales conversations with authority, reducing price resistance, and qualifying clients who are a good fit for the sprint model.

Proposal and Pricing Templates

The Square Sprints Bundle includes professionally structured proposal templates that outline sprint deliverables, timelines, and pricing in a clear and concise format. These templates are designed to reduce confusion, align expectations, and reinforce the premium nature of the service.

By using standardized proposals, designers can maintain consistency across clients while saving significant time during the sales and onboarding process.

Swipe Copy and Client Communication Assets

To further streamline operations, the bundle provides swipe copy for emails, onboarding messages, project updates, and client instructions. These pre-written assets allow designers to communicate efficiently without crafting new messages for every project.

The swipe copy also helps maintain a professional tone and consistent messaging throughout the client experience, reinforcing trust and clarity.

Bonus Resources and Tools

Depending on the version of the bundle, additional resources may include checklists, sitemap planning tools, design templates, and access to complementary training focused on branding processes or client strategy. These bonuses help designers integrate Square Sprints into a broader business ecosystem.

Benefits of the Product/Course

The Square Sprints Bundle delivers a wide range of benefits that impact both the creative and business sides of a design practice.

Faster Project Completion

Designers learn how to complete full Squarespace websites in days rather than weeks. This speed allows for quicker payments, faster project turnover, and more flexibility in scheduling.

Higher Income Potential

By packaging speed and expertise into a premium offering, designers can charge higher flat rates for sprint projects. This often results in increased income without increasing workload.

Clear Boundaries and Reduced Stress

The sprint model naturally enforces boundaries around scope, revisions, and timelines. This clarity reduces stress, prevents endless feedback loops, and protects the designer’s time.

Improved Client Satisfaction

Clients benefit from fast results, clear communication, and a structured experience. Many clients prefer a sprint approach because it minimizes disruption and accelerates business goals.

More Predictable Workflow

With defined sprint schedules, designers can plan their calendars more effectively, batch work, and avoid the chaos of overlapping long-term projects.

Greater Creative Focus

Short, focused sprints encourage decisive design choices and reduce overthinking. Designers often find that their creativity improves when working within clear constraints.

Target Audience for the Product/Course

The Square Sprints Bundle is designed for a specific, but broad, group of creative professionals.

• Squarespace designers who already build websites and want to work faster and more efficiently.
• Freelance web designers who are tired of long timelines, low margins, and difficult clients.
• Design studio owners seeking scalable systems that can be used across teams.
• Creative entrepreneurs who want to productize their services and move away from hourly billing.
• Designers at intermediate or advanced levels who are ready to refine their process and increase profitability.

While the system is optimized for Squarespace, many of the principles taught can be adapted to other website platforms and creative services.

Conclusion with a Summary

The Hayley Fedders – Square Sprints Bundle offers a powerful alternative to traditional web design workflows. By introducing a sprint-based delivery model, the course enables designers to complete projects faster, earn more per project, and reduce the stress that often accompanies client work.

Through structured training, proven scripts, and practical templates, the bundle removes much of the friction that slows down design businesses. Designers are guided step by step in creating a clear, repeatable system that benefits both themselves and their clients.

Ultimately, the Square Sprints Bundle is about reclaiming control. Control over time, control over pricing, control over scope, and control over creative energy. For designers who want to build a sustainable, profitable business without sacrificing quality or sanity, this bundle provides a clear and actionable roadmap.

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