Cold Calling for Underdogs by Giulio Segantini

1. Introduction to the Product/Course

Cold Calling for Underdogs is a comprehensive online course created by Giulio Segantini, designed to help sales professionals—especially those just starting out or struggling—to overcome fear, master the phone, and generate real results through cold calling. Unlike generic sales training programs, this course specifically targets those who feel like “underdogs” in the sales world: individuals who might lack confidence, experience, or a formal sales background but are willing to outwork the competition and commit to growth.

Hosted on the Underdog Sales platform, the course features 12 structured modules, hands-on exercises, and live community elements. Learners not only gain access to tactical instruction but also receive psychological tools to conquer hesitation and phone anxiety. With lifetime access and a one-time payment structure, the course positions itself as a practical and permanent solution for anyone aiming to build pipeline predictably.

2. Goals of the Product/Course

The primary goal of Cold Calling for Underdogs is to transform cold calling from a painful obligation into a confident and repeatable skill. Whether you’re an entry-level sales development rep, a recruiter making outreach calls, or a freelancer trying to drum up leads, this course gives you the mental and tactical framework to perform well under pressure.

Key goals include:

• Eliminating fear and hesitation associated with cold calling.
• Helping learners build a consistent and repeatable call framework.
• Training learners to handle objections with ease and confidence.
• Boosting conversion rates through better pitches and call structures.
• Helping students understand how to qualify or disqualify leads quickly.
• Creating a mindset that embraces rejection as a natural part of success.
• Teaching participants how to close calls effectively and book meetings.

Giulio designed the course not just to impart knowledge, but to rewire the learner’s psychology—turning anxiety into motivation and randomness into a defined process.

3. Content Overview or Modules Breakdown

The course is organized into 12 detailed modules, each focused on a specific aspect of the cold calling journey. These modules are delivered through a mix of videos, quizzes, worksheets, and hands-on assignments. Here’s a breakdown:

1. Mindset: Develop the mental toughness required to consistently pick up the phone, handle rejection, and stay focused.
2. The Opener: Craft engaging and authentic opening lines that make prospects want to listen.
3. The Pitch: Build a concise, curiosity-driven pitch that grabs attention without sounding robotic.
4. The Structure: Create a reliable framework for each call so you’re never guessing what comes next.
5. Objections: Learn how to handle the most common pushbacks in real-time using psychology-based responses.
6. Objection Workbook (Bonus): Reinforce learning through scenario-based practice with objection examples and rebuttals.
7. Qualifying Questions: Discover the art of asking the right questions to uncover need and fit without turning the call into an interrogation.
8. (Dis)Qualifying: Save time by knowing when to move forward or let go of a prospect gracefully.
9. One Last Question: Use a signature close question to advance the conversation toward a meeting or follow-up.
10. Closing: Wrap up calls in a way that leaves the door open while creating urgency.
11. Gatekeepers (Bonus): Master the delicate process of getting past assistants and receptionists to reach decision-makers.
12. Understanding Performance (Bonus): Analyze what’s working, what’s not, and how to refine your performance based on real call data.

All modules are backed by live practice opportunities, including live group calls and peer role-play inside a supportive community.

4. Benefits of the Product/Course

Enrolling in Cold Calling for Underdogs gives learners far more than just knowledge. It delivers a full transformation in skillset, mindset, and execution. Key benefits include:

• Overcome Phone Fear: The course breaks down the mental barriers holding people back from picking up the phone.
• Faster Pipeline Growth: Learners build momentum by turning cold calls into qualified meetings and opportunities.
• Better Objection Handling: Whether it’s “I’m not interested” or “Send me an email,” learners are taught to stay calm and respond effectively.
• Real-World Practice: The community-driven role-play and live calls ensure students are not just passive watchers but active participants.
• Lifetime Access: Buyers can revisit modules any time, ensuring the training continues to pay dividends long-term.
• Community Support: Students join a private network of fellow learners where wins, struggles, and strategies are shared openly.
• Confidence & Clarity: Graduates of the course often report increased confidence, more focused conversations, and more enjoyable calling sessions.

Whether you’re looking to increase your meeting-booked rate or simply stop dreading cold calls, this course offers lasting value.

5. Target Audience for the Product/Course

The course is intentionally designed for “underdogs”—people who may not have years of sales experience or expensive sales coaching but who are hungry to succeed and willing to put in the work. It’s best suited for:

• New Sales Reps: If you’re just entering a sales role and want to shorten the learning curve, this is a complete guide.
• Struggling SDRs/BDRs: For those hitting walls in outreach, this course provides a new lens and tactical reset.
• Recruiters: Cold outreach to potential candidates becomes far easier with these skills, making it ideal for recruiting professionals.
• Freelancers & Entrepreneurs: Anyone needing to generate outbound leads—whether for services, coaching, or consulting—can apply these methods.
• Call-Resistant Professionals: If the phone gives you anxiety, this course is designed to rewire your mental association with calling.
• Coachable Learners: People open to practicing, failing forward, and engaging with feedback will gain the most.

It’s less about your title and more about your attitude. If you’re determined to improve and ready to step out of your comfort zone, you’re the ideal student.

6. Conclusion with a Summary

Cold Calling for Underdogs by Giulio Segantini is more than a sales course—it’s a mindset and execution system that turns reluctant dialers into confident closers. With 12 core modules, bonus content, a robust community, and real-time role-play opportunities, the course bridges the gap between theory and action. Learners come away with not just techniques but a repeatable system to drive their outreach efforts.

Ideal for beginners, struggling sales reps, recruiters, and entrepreneurs alike, the course delivers practical tools and psychological shifts to help you build a consistent pipeline. If you’ve ever felt like cold calling is a mountain too steep, this course gives you both the map and the gear to climb it confidently.

For a one-time payment, students receive lifetime access to all materials and future updates—making it a worthwhile investment in your outbound sales success.

Giulio Segantini’s Cold Calling for Underdogs is where your transformation begins—from fear to flow, from silence to sales.

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