1. Introduction to the Product

The New Passive is a digital course created by Ginny Fears and Laura Haleydt, designed to teach entrepreneurs, creators, and aspiring online business owners how to generate consistent passive income through low-ticket digital products. Unlike many other programs that emphasize high-pressure sales, complicated tech, or expensive advertising strategies, this course focuses on simplicity and sustainability.

The creators developed a system that allowed them to scale to $30,000 per month using a minimalist, rinse-and-repeat approach. The essence of this program is to create one powerful product, set up a simple funnel, and allow that system to run and generate income without the need for launching, hustling, or even being present online all the time. The methodology suits those who prefer stability over volatility, and automation over burnout.

Built for those who feel overwhelmed by traditional marketing techniques and tech setups, The New Passive offers a clear path to building an evergreen income stream that works around the clock—without the need to constantly show up on social media, conduct live webinars, or be glued to DMs.

2. Goals of the Product/Course

The New Passive was created with several core objectives in mind. These goals are centered on empowering participants to take ownership of their earning potential while freeing up their time and reducing stress. Here are the primary goals of the course:

• Help individuals create profitable digital products based on their unique expertise, interests, or skill sets.
• Teach how to build automated funnels that sell these products daily without live launches or constant interaction.
• Guide students through a mindset shift from trading time for money to establishing scalable systems that create recurring income.
• Equip learners with tech tutorials and walkthroughs for tools like Flodesk and Thrivecart to make implementation seamless.
• Provide a roadmap for long-term scaling through simple upsells, downsells, and order bumps that don’t require ongoing content creation.

The ultimate vision of The New Passive is to help people achieve a sense of financial freedom while also reclaiming their time and energy. The goal isn’t just making money—it’s about building a lifestyle around freedom and flexibility.

3. Content Overview or Modules Breakdown

The course is structured into six value-packed modules that walk users step-by-step through the exact system used by the creators. Each module is made up of short, actionable video lessons totaling under three hours of content—perfect for busy entrepreneurs and side hustlers. Here’s a breakdown of what each module covers:

1. The Monetization Mindset Shift: Learn how to move away from exhausting launch cycles and constant content creation. This module helps participants rewire how they view passive income and introduces a new way of thinking about revenue generation that aligns with ease and automation.
2. The Rinse-and-Repeat Product Method: Discover how to craft a low-ticket product that provides massive value and solves a specific problem. This section breaks down how to identify the right offer and keep it simple, clear, and enticing to your audience.
3. The Plug-and-Play Funnel Setup: This module walks you through building your sales funnel using the same framework that generated $30K/month for the creators. It’s a copy-and-paste funnel system that takes out the guesswork.
4. Zero-Overwhelm Tech Tutorials: Tech doesn’t need to be terrifying. This section offers video walkthroughs of the necessary platforms, including Flodesk for email marketing and Thrivecart for payment and funnel automation.
5. The $30K Scaling System: Learn how to increase profits with strategic upsells and bump offers—without creating more products or spending more time working. The focus here is on maximizing value and revenue from a single funnel.
6. Metrics That Matter: This final module helps you focus on what really moves the needle. Understand which analytics to track and how to optimize your funnel over time for greater efficiency and higher conversions.

4. Benefits of the Product/Course

Enrolling in The New Passive gives students a number of tangible and intangible benefits that extend far beyond just setting up a digital product. Here are some of the top benefits:

• Passive Revenue: Students can build an automated system that continues to sell for them daily, even while they sleep or take time off.
• Stress-Free Scaling: The system is designed for scalability without adding more work or complexity to your business.
• Simplicity Over Complexity: Instead of teaching multiple strategies, the course focuses on one powerful method that anyone can replicate.
• No Paid Ads Required: The marketing strategy does not rely on Facebook Ads, Google Ads, or any form of paid media, which saves money and reduces tech hassles.
• Minimal Tech Skills Needed: Tech tutorials make it easy for non-technical users to set up every component of the system.
• Faster Implementation: With under three hours of training content, students can launch their first funnel quickly and efficiently.
• Mindset Transformation: Students experience a shift from hustle-based entrepreneurship to freedom-based business building.
• Lifetime Access: Once enrolled, participants can revisit the material anytime and implement updates at their own pace.

5. Target Audience for the Product/Course

The New Passive was created for a wide variety of people who are tired of burnout models and ready to build sustainable income. It’s ideal for:

• Online Creators: Bloggers, podcasters, YouTubers, or influencers who want to monetize their content without overcomplicating the process.
• Coaches and Consultants: Professionals seeking to reduce 1-on-1 work and create scalable offers.
• Service Providers: Freelancers, designers, and writers who want to add digital products as a source of passive income.
• Side Hustlers: Individuals building a business alongside a full-time job who need systems that don’t demand constant time and energy.
• Beginners: People new to the digital world who want a clear, easy-to-follow blueprint without fluff or advanced tech jargon.
• Established Entrepreneurs: Business owners who are looking to simplify and automate part of their income stream without hiring a team.

6. Conclusion with a Summary

The New Passive is more than just a course—it’s a paradigm shift. By simplifying the creation and automation of digital products, Ginny and Laura have created a framework that liberates business owners from the grind. The course emphasizes that building a low-ticket product, pairing it with a plug-and-play funnel, and optimizing it with key strategies can generate consistent revenue without stress or burnout.

This isn’t about flashy launches, endless content creation, or overcomplicated systems. It’s about setting up a proven, repeatable process that puts your business on autopilot. Whether you’re just starting or have been in business for years, The New Passive gives you the roadmap to move toward financial freedom while taking back your time.

If you’re ready to break free from hustle culture and build a business that works for you—instead of the other way around—this course offers the clarity, tools, and mindset to make it happen.

Click Here to Get Ginny and Laura – The New Passive