Gemma Bonham-Carter – Black Friday in a Box Bundle

Introduction to the Product / Course

Black Friday in a Box Bundle by Gemma Bonham-Carter is a comprehensive and carefully crafted campaign system designed for online creators, coaches, and entrepreneurs who want to run a powerful, week-long Black Friday sales event. Rather than relying on a single day of discounts, this bundle leverages a “5 Days of Deals” structure — a proven framework that enables creators to spread urgency, build anticipation, and maximize conversions over multiple days. The system is built from Gemma’s own experience running successful Black Friday campaigns. Over the years, she has refined her methodology into a repeatable, scalable, and accessible blueprint that works even for people with modest email lists or limited technical resources.

What makes this bundle unique is its turn-key nature: you don’t have to invent every piece of the campaign from scratch. Gemma provides a full toolkit — email sequences, campaign planning spreadsheets, offer-structuring guides, pricing formulas, graphics, and more — so that you can run a polished, high-converting Black Friday event without reinventing the wheel. Whether the goal is to launch a brand-new offer, resell existing products, or validate pre-sales, this bundle supports every stage of offer development and campaign execution.

Goals of the Product / Course

The primary goals of Black Friday in a Box are multi-layered, focused on both growth and ease of execution:

  • Blueprint a Profitable Black Friday Week. Create and execute a 5-day event with daily deals, maximizing revenue without the stress of a one-day flash sale.
  • Develop and Price Irresistible Offers. Design up to five different offers — from entry-level bargains to high-value bundles — and price them in a way that encourages conversions while protecting margins.
  • Leverage Existing or Small Email Lists. Use engagement-focused strategies that make the most of whatever audience you already have, rather than requiring a huge list to succeed.
  • Automate Campaign Elements. Use tools and done-for-you templates to automate emails, promotional sequences, and sales flow so that the campaign runs smoothly even when you’re not actively managing it.
  • Build a Repeatable System. Establish a system you can reuse year after year, refining your offers and tactics to improve results every Black Friday.
  • Validate New Products or Pre-Sell. Use the campaign to test new ideas or pre-launch products, minimizing risk while maximizing market feedback.

Content Overview or Modules Breakdown

This bundle includes several key components and modules that work together to give you a full, start-to-finish campaign system:

  • 5-Day Black Friday Campaign Blueprint (Workshop). This core module guides you through the structure and flow of each of the five deal days — what to offer, how to present it, and how to build momentum without burning out your audience.
  • Campaign Planning Timeline. A detailed planning spreadsheet that maps out key dates, tasks, and deadlines — from offer creation and pricing to email schedule and content rollout.
  • Swipe Files & Promotional Assets. A library of ready-to-use email sequences, social media graphics, sales copy, and promotional templates. These assets save you countless hours and give you a professional, cohesive campaign look.
  • Pricing & Offer Structuring Guide. Detailed lessons and frameworks for designing each of your five offers, including how to balance discount depth, perceived value, and profitability — so each deal feels compelling, not desperate.
  • Automation Setup Guide. Instructions on how to automate major parts of your campaign — email broadcasts, segmented messaging, follow-up sequences, and checkout flows — using common, accessible tech tools.
  • Small-List Conversion Strategy. Special coaching on how to drive sales when your list is modest. This teaches you to engage actively, personalize, and build urgency in a way that converts even if you don’t have tens of thousands of subscribers.
  • Client Hall of Fame / Case Studies. Real-world examples of entrepreneurs who used Gemma’s system to run Black Friday campaigns, including insights into what worked, what they learned, and how much they made.
  • Bonus Add-Ons (Optional).
    • AI Studio Tools: Four custom AI tools built around the Black Friday method — Deal Architect, Campaign Copywriter, Social Content Creator, and Curriculum Companion — to speed up campaign creation.
    • Canva Template Pack: Over 100+ predesigned layouts for social media, email, sales pages, testimonials, and promotional assets.
    • BF Prep Squad (Slack Workspace): A dedicated community space for accountability, feedback, and real-time support during campaign planning.
    • Done-for-You Campaign: Gemma’s team will build your entire 5-day campaign for you — from offers to emails to sales pages — for those who prefer to outsource the heavy lifting.

Benefits of the Product / Course

The Black Friday in a Box Bundle offers a number of powerful advantages for online creators who want to make Black Friday a major growth lever:

  • Proven Framework. This isn’t theory — it’s a refined, tested method that Gemma has run herself and taught to other creators successfully, allowing you to copy a system that already works.
  • Saves Time and Reduces Overwhelm. Pre-built templates, email sequences, and graphics cut down campaign prep significantly so you spend less time guessing and more time executing.
  • Works With Any List Size. Whether you have a massive email list or a modest one, the strategies are optimized to drive engagement and sales from where you’re starting now.
  • Scalable and Reusable. Since you get lifetime access, you can run this campaign every year, refine your offers, and scale up with incremental improvements.
  • More Revenue Potential. By spreading deals across five days, you give customers multiple opportunities to buy — increasing total revenue while balancing urgency and value.
  • Automation Friendly. With guidance on automation, most of your campaign can run on autopilot after the setup phase, allowing you to focus on strategic tasks or other business areas.
  • Risk-Mitigation and Validation. You can test new offers or pre-sell products in a low-risk environment — before making major investments — and gauge customer interest in real time.
  • Modular Flexibility. The option to add or skip extras (AI tools, templates, done-for-you help) means you can tailor the bundle to your business size, budget, and capacity.
  • Community and Support. The Prep Squad, plus real case studies and success stories, give you insight, encouragement, and accountability from others who are doing the same thing.
  • Low Barrier to Entry. You don’t need complex or expensive tech: a solid email provider and a simple checkout system are enough to run this campaign effectively.

Target Audience for the Product / Course

The Black Friday in a Box Bundle is especially well-suited for:

  • Course Creators. People who run or plan to launch online courses and want to turn Black Friday into a major revenue event.
  • Coaches & Consultants. Service-based entrepreneurs who design coaching programs, VIP days, or consulting packages, and want to package them into compelling Black Friday offers.
  • Digital Product Entrepreneurs. Those who sell ebooks, templates, membership programs, or other digital assets and want a repeatable strategy for promotions.
  • Solopreneurs with Small or Growing Email Lists. Creators who worry that their list isn’t large enough for a big promo, but want to engage deeply and convert smartly.
  • Business Owners Seeking Scalable Systems. Anyone who doesn’t want Black Friday to be a one-off scramble but wants to build a structured, repeatable event year after year.
  • Entrepreneurs Interested in Automation & AI. People who want to reduce the manual workload of campaign planning and execution by leveraging AI tools or automation systems.
  • Those Who Prefer Done-for-You Support. For creators who would rather have parts (or all) of the campaign built by an expert team so they can focus on strategy or other priorities.

Conclusion

In short, Black Friday in a Box by Gemma Bonham-Carter is a powerful, strategic, and deeply practical system for running a week-long, multi-offer Black Friday event. It removes the guesswork by giving you a proven blueprint, robust templates, a planning timeline, and swipe-ready assets — all designed to drive high conversions without overwhelming your audience or burning yourself out.

The bundle’s flexibility is one of its greatest strengths: whether you’re working with a small email list, launching a brand-new offer, or wanting to fully outsource your Black Friday campaign, there are options that align with your situation. The add-ons — from AI tools to done-for-you setup — let you build the campaign in a way that fits your skills, resources, and goals.

Because this is not a one-time tactic but a repeatable system, you can scale and refine your approach over time. With lifetime access, the lessons and templates can be reused, optimized, and improved each year. The community support, combined with Gemma’s real-world case studies, gives additional confidence and motivation.

If the goal is to transform Black Friday from a stressful, cut-throat price war into a strategic, high-revenue growth lever, this bundle offers exactly that — a comprehensive, repeatable, and high-conversion framework that makes the most of your audience, your offer, and your time.

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