How I Create Branding For My Offers – Elley Mae

1. Introduction to the Product

“How I Create Branding For My Offers” is a hands-on, visually-driven branding workshop created by Elley Mae, an online business coach and content strategist who specializes in helping entrepreneurs scale their businesses while maintaining lifestyle freedom. This workshop is designed to guide course creators, coaches, and online service providers through the process of creating stunning branding for their offers using practical, accessible design techniques.

This is not a theoretical branding class; it’s a behind-the-scenes experience where Elley shares her real-time workflow, creative thought process, and step-by-step actions that go into building cohesive, captivating brand visuals. Whether you’re promoting a new course, launching a group program, or refreshing your existing digital products, this workshop empowers you to elevate the look and feel of your offer with strategic design choices.

By demystifying the visual branding process, Elley aims to equip entrepreneurs with the ability to confidently express their brand identity, even without prior graphic design experience. The course provides detailed walkthroughs using both Adobe Photoshop and Canva, making it accessible to a broad audience regardless of software preferences or technical skill levels.

2. Goals of the Product

The workshop is structured with clear, transformative goals in mind. Its aim is not just to teach software tools, but to help entrepreneurs understand the deeper branding strategy behind effective visual communication.

• Showcase the branding process Elley personally uses for her offers, giving participants clarity and direction on how to create their own professional visuals.
• Empower users to take control of their visual identity instead of relying entirely on outsourced design.
• Demonstrate tools and resources that can simplify the branding process and make consistent design achievable even for beginners.
• Increase confidence in presenting polished, branded offers across digital platforms such as Instagram, email marketing, and sales pages.
• Deliver templates and resources that save time and inspire creativity in future branding work.

Ultimately, the workshop’s goal is to eliminate the stress and overwhelm that often accompanies branding, replacing it with clarity, ease, and excitement.

3. Content Overview or Modules Breakdown

The workshop is split into two main modules, with each module focusing on a different design platform. Participants are encouraged to follow both to understand the similarities and nuances between the tools. Each module walks through the actual creation of a program banner, from blank canvas to final export.

• Module 1: Designing a Program Banner in Adobe Photoshop
  In this video module, Elley shares her screen as she creates a program banner from scratch using Adobe Photoshop. She breaks down her design decisions, color choices, font pairings, layout principles, and how she infuses her personal branding into each visual element. Ideal for those who already have Photoshop or are familiar with Adobe tools.
• Module 2: Designing a Program Banner in Canva (Free Version)
  Recognizing that not all business owners have access to or experience with Adobe products, Elley offers a full Canva version of the workshop. This module ensures participants can still create beautiful, high-quality branding using Canva’s free platform. She showcases how to use grids, color codes, text overlays, and elements available within Canva to build a stunning banner that aligns with your brand.

In addition to these two core modules, the workshop also includes:

• A handpicked resource list featuring Elley’s favorite free fonts, stock photo sites, vector libraries, PNG collections, Photoshop brushes, and more.
• 60 Instagram Feed Graphic Templates – Customizable Canva templates to help you maintain a cohesive visual identity across social media channels.
• Lifetime access to all materials, with the ability to revisit or rewatch as your brand evolves.

4. Benefits of the Product

Participants will walk away from this workshop with both immediate and long-term benefits that directly support their business growth and online visibility.

• Improved Brand Presence – With consistent and high-quality visuals, your offers look more polished, professional, and trustworthy to your ideal audience.
• More Sales Opportunities – Eye-catching branding can increase engagement, click-through rates, and conversions across marketing channels.
• Creative Confidence – You’ll no longer feel dependent on designers or unsure about your aesthetic. You’ll gain the confidence to brand new offers independently.
• Time-Saving Templates – Use Elley’s Canva templates to quickly create content for launches, promotions, and evergreen funnels without starting from scratch each time.
• Alignment with Audience – Learn how to brand offers in a way that visually speaks to the emotional and aspirational desires of your ideal client.

Beyond visual improvements, many participants report feeling more excited and aligned with their offers after completing the workshop, which leads to more joyful and successful promotions.

5. Target Audience for the Product

“How I Create Branding For My Offers” is designed for a wide range of online entrepreneurs who are looking to uplevel their design skills and gain control over their branding. It’s especially suited for:

• Online coaches and mentors launching courses, masterminds, or 1:1 programs who want their visuals to match their premium service quality.
• Virtual assistants and freelancers who want to improve their own branding or offer visual branding as an additional service.
• Creative entrepreneurs who value aesthetic quality and brand cohesion across their digital presence.
• Service-based business owners who are tired of generic, mismatched branding and want to create a distinct visual identity.
• Beginners with no design experience who need step-by-step guidance and supportive tools to get started confidently.

No matter what niche you’re in, if you sell an online offer and want it to visually reflect the quality and transformation it provides, this workshop is made for you.

6. Conclusion with a Summary

In today’s digital-first business landscape, branding is more than just looking good—it’s about communicating trust, authority, and value at a glance. Elley Mae’s “How I Create Branding For My Offers” bridges the gap between DIY and professional-level design. Through two in-depth modules on Photoshop and Canva, a treasure trove of templates, and bonus resources, Elley hands over the keys to creating visually captivating branding that elevates your offers and attracts aligned clients.

This workshop is not just about fonts and colors—it’s about building your brand’s identity, improving conversion rates, and creating assets that you’re proud to share. Whether you’re preparing for your next launch, rebranding an evergreen product, or starting from scratch, this workshop provides the practical knowledge, resources, and inspiration you need to create visuals that sell. With lifetime access and instantly actionable content, it’s a must-have investment for any business owner serious about growing their presence online.

Click Here to Get Elley Mae – How I Create Branding For My Offers