Introduction to the Product

Elizabeth Lin’s Art of Visual Design Bundle is a comprehensive, two-course package aimed at teaching both the fundamentals and advanced concepts of visual design. Designed by experienced educator Elizabeth Lin, the course is perfect for both beginners and those looking to refine their skills. It focuses on the theoretical and practical aspects of design, offering a detailed breakdown of core principles while encouraging creative exploration and the development of a personal design aesthetic.

What sets this bundle apart is its balance of structure and flexibility. The courses are hosted on a custom-built platform that includes interactive tools, community support, and continuous updates to ensure that students are learning the latest industry standards and techniques. The two courses, “The Rules” and “Break the Rules,” guide students through a journey that starts with mastering the fundamentals and culminates in a deeper understanding of how to innovate within the design field.

Goals of the Product

The core goals of the Art of Visual Design Bundle are centered on providing students with a solid foundation in design principles while fostering creativity and personal expression. The bundle is aimed at individuals who wish to:

• Master the fundamentals: Learn core design principles such as typography, color theory, and composition.
• Improve technical skills: Gain proficiency in industry-standard design tools like Figma, which is a central part of the course.
• Build a personal aesthetic: Understand the importance of individuality in design and experiment with bending or breaking design conventions.
• Refine problem-solving abilities: Apply design thinking to real-world challenges and develop the ability to iterate on designs based on feedback.
• Develop a professional portfolio: Create a diverse range of projects that showcase both technical and creative skills, which can be shared with future employers or clients.

The bundle is structured to give students a clear path from beginner concepts to advanced techniques, making it accessible for anyone interested in visual design, from those just starting out to more seasoned designers looking to elevate their work.

Content Overview or Modules Breakdown

The bundle is divided into two main courses: “The Rules” and “Break the Rules.” Each course contains a series of modules designed to build on each other and introduce new concepts progressively. Here’s a detailed look at the content:

The Rules

This course lays the foundation for understanding visual design, focusing on essential principles and industry best practices.

• Foundations: Begin by developing your design eye and exploring Figma, the tool that will be used throughout the course. Students are guided in understanding what they love about design and finding inspiration.
• Shape: Dive into basic design principles using shapes like rectangles, circles, and lines. Inspired by the Bauhaus movement, students will create a set of unique playing cards to reinforce their understanding.
• Color: Explore color theory, including terminology and the seven methods of color contrast. This module teaches the best practices for using color in product design.
• Typography: Learn how to use typography effectively by exploring type hierarchy and font personalities. Students will practice creating a solid type hierarchy by working with text from Italo Calvino’s *Invisible Cities*.
• Image: Examine the role of imagery in design, from photography to icons and illustrations. Students learn to use imagery not just decoratively, but as a core design element.
• Layout & Composition: Master the arrangement of design elements. Students practice both grid-based and asymmetrical layouts and finish the module by designing a personal website that reflects their newfound skills.
• Lessons from History: A look into how design has evolved over time, exploring historical design movements and how trends emerge and fade.
• The Art of Iteration: Embrace the iterative process in design by refining and improving designs based on feedback. This module also focuses on the importance of defending design decisions.

Break the Rules

After mastering the fundamentals, students move on to “Break the Rules,” which encourages them to explore unconventional design ideas and develop their own personal style.

• Ugly is Your New BFF: Break free from traditional design expectations by exploring what “ugly” design means and how it can be used creatively.
• The Anti-Elements of Typographic Style: Challenge typographic norms by working with unconventional typefaces and creating new hierarchies, including using fonts like Papyrus.
• White Space Takes Up Too Much Space: Explore the concept of color maximalism and how to use it in a design. Learn from other designers’ work and apply new strategies to your own.
• Unsuspecting Sources of Inspiration: Discover unique sources of inspiration, such as art movements like Rococo or Surrealism, and see how they can influence design choices.
• Your Personal Style: This final module is focused on self-expression. Students are encouraged to define and refine their personal design aesthetic, which will serve as the cornerstone of their future work.

Benefits of the Product

The Art of Visual Design Bundle offers several key benefits that make it a valuable investment for anyone interested in design:

• Comprehensive curriculum: The two-course structure ensures a thorough learning experience, from mastering basic principles to experimenting with innovative design techniques.
• Lifetime access: Students receive lifetime access to all course materials, including future updates, ensuring that they can always revisit and review the content as their skills grow.
• Interactive platform: The custom-built platform offers a seamless learning experience, with the ability to track progress, engage with a community of designers, and receive feedback on work.
• Personalized feedback: Access to Elizabeth Lin’s expertise and the design community via Discord enables students to receive constructive feedback on their work and refine their designs.
• Portfolio development: The projects completed throughout the course are ideal for building a professional portfolio that demonstrates both creativity and technical skill.
• Supportive community: The course provides a strong network of fellow learners, offering both accountability and inspiration.

Target Audience for the Product

The Art of Visual Design Bundle is designed for a wide range of individuals interested in visual design:

• Beginners: Ideal for those new to design who want to build a strong foundation and gain confidence with design tools like Figma.
• Intermediate designers: For those looking to refine their existing skills and deepen their understanding of design principles.
• Professionals transitioning to visual design: If you are currently working in another creative or technical field and want to make a shift into design, this bundle offers the essential knowledge to do so.
• Creative professionals: Artists, illustrators, and other creatives who wish to expand their skillset into visual design and create more polished, impactful designs.

Conclusion

Elizabeth Lin’s Art of Visual Design Bundle is an excellent resource for individuals at all levels of experience in the design field. By combining a rigorous exploration of design fundamentals with the freedom to experiment and break conventions, this bundle offers both structure and creative freedom. Whether you’re just starting your design journey or seeking to refine your existing skills, this course is a valuable investment that will help you develop both technical proficiency and a unique personal style. Through its combination of practical lessons, interactive activities, and lifetime access, the Art of Visual Design Bundle ensures that students have the tools they need to succeed in the ever-evolving design world.