Introduction to the Product/Course

Drop Dead Copy – AI Copywriting Secrets (Volume 2) is a premium-level training created for modern copywriters, marketers, and entrepreneurs who want to master AI tools like ChatGPT without sacrificing their unique voice or message. Building on the success of Volume 1, this second volume dives deeper into the creative and strategic use of AI in the world of copywriting, revealing insider techniques from world-class experts.

Structured as a behind-the-scenes, expert-led video series, the course delivers highly actionable insights for crafting persuasive content, optimizing AI outputs, and overcoming the typical pitfalls of generic, emotionless AI-generated copy. Volume 2 is more than a tutorial — it’s a mentorship experience for those ready to evolve beyond cookie-cutter AI prompts and stand out in an increasingly saturated digital world.

Goals of the Product/Course

This course is designed with clear, transformative goals in mind. Its creators aimed to help participants:

• Unlock advanced AI prompting frameworks that generate emotionally rich, conversion-focused copy.
• Understand how to preserve personal tone and storytelling when working with automated tools.
• Cut production time while improving quality through tested workflows from elite copywriters.
• Adapt to the changing market where clients expect both AI speed and human creativity.
• Outperform templated prompts by learning to think and test like a master copy strategist.

Content Overview / Modules Breakdown

The course consists of over 20 detailed video lessons led by celebrated names in the copywriting and marketing world. Each instructor shares real-world strategies and personal systems developed from years of high-level client work, funnel building, and email marketing.

Adil Amarsi’s Sessions

• Prompt Like a Psychologist: Crafting prompts rooted in deep emotional understanding of target audiences.
• Instant Yes Buyer Primer: Designing content that appeals to impulse-driven readers for faster conversions.
• AI Branch Breaker: Simplifying multi-email campaigns using modular prompting logic.
• Only One Email Rule: How to make every AI-generated email stand on its own while still fitting into a sequence.

Bill Mueller’s Sessions

• Drop-In Dialogue: Injecting conversational elements into dull content using strategic AI prompts.
• Skeptical Friend Framework: Transforming skeptical objections into emotionally engaging copy.
• Inbox Story Shortcuts: Generating high-converting email stories quickly with AI collaboration.
• Just Talk To Me Prompt: Teaching AI to role-play as a journalist to surface untold stories.

Bob Bly’s Sessions

• Strait of Hormuz Test: Using AI to connect current events with niche product messaging.
• Stock Shuffle Shortcut: Mining AI-generated statistics and research to enhance trust and relevance.
• News Jacking Engine: Positioning offers in real-time through trend-responsive content.

Chris Orzechowski’s Sessions

• Mashed Potato Brain Line: Crafting sticky and memorable copy through absurd visual prompts.
• Email Panic Attack Prompt: Building drama into content while keeping tone on-brand.
• Go Nuts With It Directive: How to encourage AI to ideate beyond generic answers.

Daniel Throssell’s Sessions

• 5 Human Skills AI Can’t Touch: Emphasizing creativity, empathy, and instinct in the AI age.
• AI Market Research Lies: Recognizing and correcting hallucinated or biased data from AI engines.
• Never Run a Great Hook Through AI: Preserving strong, original ideas by avoiding AI “blanding.”

David Deutsch’s Sessions

• Virtual Focus Group Trick: Using AI to simulate customer personas for feedback and testing.
• Negative Space Framework: Prompting AI to find what’s missing in your copy, not just what’s there.
• Testing Like a Scientist: Building repeatable systems to compare prompt outcomes and refine copy iteratively.

David Garfinkel’s Sessions

• Workhorse Story Secret: How everyday stories outperform big, dramatic ones when paired with AI’s pattern recognition.
• 5-Question Formula: A proven method for extracting emotionally powerful stories using AI-enhanced interviews.
• Writing Guide Generator: Teaching AI to mimic personal tone, structure, and narrative style.

Other Contributors

Additional sessions by Jon Benson, John McIntyre, Shiv Shetti, Rob Marsh, Sam Woods, Lukas Fisher, and others cover:

• Creating custom GPTs to match your agency’s unique tone and positioning.
• Prompt layering and chaining techniques for long-form content.
• Using AI in Slack-style live chat and follow-up automation.
• Converting blog posts to compelling email narratives at scale.

Benefits of the Product/Course

By completing AI Copywriting Secrets Volume 2, users gain:

• Faster content turnaround: Dramatically reduce brainstorming time while retaining high quality.
• Deeper audience connection: Use AI to simulate emotional reactions and test story resonance.
• Professional polish: Use real-world workflows from copywriters trusted by global brands.
• Human-AI hybrid output: Avoid sounding robotic while harnessing AI’s speed and structure.
• Confidence in testing: Repeatable prompt experiments you can run like a scientist.
• Complete transcript access: Revisit key ideas in written form for implementation.
• Downloadable tools: Prompts, swipe files, and frameworks included.

Target Audience for the Product/Course

This course is designed for:

• Copywriters looking to evolve their skills and defend against commoditization.
• Freelancers who want to deliver better client results faster.
• Marketing teams seeking scalable ways to generate brand-aligned content.
• Agency owners interested in custom GPTs or building SOPs for junior writers.
• Entrepreneurs who need powerful marketing copy without hiring expensive talent.
• Email marketers ready to boost clickthrough and conversion rates using human-AI storytelling.

Conclusion with a Summary

Drop Dead Copy – AI Copywriting Secrets (Volume 2) stands at the intersection of tradition and innovation. It doesn’t aim to replace the writer—it aims to empower them. By fusing elite-level copywriting strategy with practical, daily-use AI systems, this course ensures users not only keep up with AI’s explosive growth but actually stay ahead of it. With contributions from the industry’s best minds and structured content ready for immediate application, it serves as both inspiration and implementation guide.

If the first volume laid the groundwork, this volume is the blueprint for mastery. For copywriters, entrepreneurs, and marketers who demand more from AI than just content fillers, this course delivers what the market—and the future—requires: emotion, clarity, and speed, all in one.

Click Here to Get Drop Dead Copy – AI Copywriting Secrets (Volume 2)