Introduction to the Product/Course

Deploy a World-Class AI Copywriter in 90 Minutes is a live, interactive workshop created by DigitalMarketer to help marketers, entrepreneurs, and content teams build a personalized AI system capable of writing copy that sounds natural, authentic, and on-brand. Rather than simply teaching generic prompts or offering pre-recorded lectures, the session is a guided, real-time experience designed to produce tangible results by the end of the workshop. Participants don’t just learn about AI—they actually build their own AI copywriter within 90 minutes.

The workshop was developed for those frustrated by robotic AI outputs or generic-sounding text. Many marketers waste hours editing or rewriting AI-generated drafts that lack emotion or brand consistency. This training solves that by teaching how to “train” an AI on brand voice, tone, and messaging frameworks so that it produces copy that feels human and true to the brand. Through a structured approach, attendees walk away with working systems, not theory.

Goals of the Product/Course

The main objective is to give participants a fully functioning AI-powered writing assistant that can produce professional-level marketing copy quickly and consistently. The specific goals include:

• Voice Training: Teach participants how to feed AI systems with samples of their writing and messaging to create a “Voice DNA,” allowing future outputs to match their unique tone and style.
• Asset Creation: Ensure everyone leaves the workshop with three ready-to-publish assets, typically an ad, an email, and a landing page section, all written by the AI system they trained.
• Systemization: Provide a reusable workflow that can be applied weekly or monthly for ongoing copy production without starting from scratch.
• Speed and Efficiency: Reduce the time spent on drafting and revisions, helping marketers launch more campaigns and test faster.
• Confidence and Control: Empower users to direct the AI instead of being overwhelmed by random or inconsistent outputs, turning it into a true creative assistant rather than a guessing game.
• Guaranteed Results: The program carries a performance promise—participants will create at least three usable assets or receive additional help or a refund. This guarantee reinforces the practical, outcome-based design of the training.

Content Overview or Modules Breakdown

The workshop follows a clear three-phase process built around a hands-on “build” format rather than a lecture. Each stage includes live guidance, templates, and direct implementation:

1. Phase One: Train Your AI Copywriter
   In this section, participants learn how to set up their AI environment and feed it the right inputs. Using proven prompt structures and brand analysis techniques, the instructor walks through creating a customized voice model. By analyzing tone, phrasing, and emotional cues, the AI begins to understand what makes a brand’s communication unique. This ensures that outputs feel aligned with brand identity, not generic.
2. Phase Two: Build Real Marketing Assets
   After training the AI, participants immediately use it to generate actual deliverables. The guided exercises result in three distinct pieces of copy:
   • An ad or social post designed to attract attention and clicks.
   • A persuasive email to engage or convert subscribers.
   • A landing page section or sales message aligned with the same tone.

   The instructor provides real-time feedback and optimization tips so that attendees leave with polished, usable material rather than incomplete drafts.

3. Phase Three: Systematize and Scale
   The final stage focuses on sustainability. Participants learn to create repeatable templates and workflows for continuous content production. Instead of redoing prompts or retraining AI each time, they build a modular system that can generate consistent results indefinitely. Guidance includes how to integrate the AI copywriter into existing marketing calendars, campaign cycles, and A/B testing processes.

Additionally, the course includes supporting materials such as prompt libraries, voice framework templates, and a 5-Day Launch Sprint Plan that outlines how to use the trained AI system to deploy new campaigns quickly. A bonus “Ad Angle Swipe File” with dozens of proven creative ideas is also included, giving marketers a jump-start for inspiration and testing.

Benefits of the Product/Course

Participants gain several measurable advantages from completing this workshop. Beyond learning the mechanics of AI prompting, they develop a long-term marketing asset that continues to produce results.

• Speed: Tasks that once took hours or days can now be accomplished in minutes. The trained AI can produce ad variations, headlines, or email drafts instantly, saving valuable time for strategy and optimization.
• Quality: Because the system learns from your brand’s actual language, the tone, phrasing, and rhythm of the copy remain consistent across all campaigns, strengthening brand identity.
• Scalability: Businesses can produce far more copy variations—ads, email sequences, and product pages—without hiring additional staff or outsourcing to agencies.
• Creative Freedom: With mundane writing tasks automated, marketers can focus more on ideation, testing, and storytelling. The AI becomes a brainstorming partner rather than a threat to creativity.
• Reliability: Once trained, the AI can be reused indefinitely. This means consistent copy production even if team members change or external writers are unavailable.
• Financial Efficiency: Reducing reliance on external copywriters lowers costs while maintaining, and often improving, output quality. This can make a significant difference in campaign budgets.
• Confidence in Messaging: With an AI that understands your offers and voice, you eliminate the fear of off-brand messaging or inconsistent tone, ensuring unified communication across all channels.

Participants also learn how to evaluate and refine AI-generated drafts using a strategic framework, making the AI more accurate over time. The ongoing system acts like a digital marketing team member that improves with experience.

Target Audience for the Product/Course

This training is tailored for a wide range of professionals in marketing, content creation, and entrepreneurship who want to leverage AI effectively without becoming programmers or data scientists. The ideal participants include:

• Small business owners who need to generate marketing materials quickly without hiring full-time writers.
• Marketing teams aiming to increase productivity and reduce campaign turnaround time.
• Freelancers and consultants looking to enhance client results and scale deliverables without working longer hours.
• Agencies that want to produce more campaigns for clients using AI systems trained on each client’s unique brand voice.
• Content creators who want their posts, emails, and sales copy to sound more authentic and human while saving creative energy.
• Non-technical marketers who want to integrate AI seamlessly into their daily workflow without complex software setups.

The program is not designed for those seeking a “set it and forget it” solution. Instead, it’s intended for active marketers willing to participate, follow guidance, and refine the AI’s output for optimal results. Those who enjoy interactive, practical learning will find this workshop especially engaging, as it focuses on doing rather than listening.

Conclusion with a Summary

Deploy a World-Class AI Copywriter in 90 Minutes from DigitalMarketer stands out as a results-oriented, fast-paced workshop built for professionals who want to take control of AI copywriting. In an era when AI tools are abundant but often underutilized, this program offers a clear and structured path to make AI a true extension of the marketing process. It goes beyond surface-level prompts and teaches participants to create a custom system that mirrors their unique voice, producing copy that feels human, persuasive, and authentic.

The three-part format—train, build, and systematize—ensures participants not only understand the theory but apply it to create real, working assets. The live component keeps energy high and accountability strong, while the included templates and frameworks make it possible to continue producing great copy long after the session ends.

By transforming AI from a novelty into a dependable team member, this workshop delivers both short-term wins and long-term capability. Marketers leave with finished campaigns, clear processes, and renewed confidence in using AI for content creation. The approach demystifies artificial intelligence and puts its power directly into the hands of everyday professionals who simply want better, faster, more effective copywriting.

Ultimately, this DigitalMarketer workshop is not just about writing faster—it’s about scaling ideas, maintaining brand integrity, and unlocking the full creative potential of AI. Participants emerge with a working system, a set of powerful tools, and the ability to generate compelling marketing copy on demand, all while staying true to their voice and message. In just 90 minutes, it delivers what many marketers have been searching for: a real, repeatable way to make AI their most productive creative partner.

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