Create and Launch a Digital Course in 30 Days (With AI)
1. Introduction to the Product/Course
“Create and Launch a Digital Course in 30 Days (With AI)” is a high-velocity course developed by Dickie Bush and Nicolas Cole, two creators best known for the successful Ship 30 for 30 writing program. This offering is designed for individuals who want to package their knowledge into a sellable online course—without getting stuck in the slow cycle of perfectionism, over-planning, or creative burnout.
What makes this course unique is its integration of AI tools such as ChatGPT, Claude, and other generative AI technologies to streamline the course creation process. Participants follow a step-by-step system, powered by tested prompt libraries and proven frameworks, to create, package, and launch their digital course within just 30 days. The approach focuses on speed, simplicity, and structure—key elements for turning an idea into a revenue-generating product fast.
The program includes guided instructions, prompt templates, and workflows that assist creators from start to finish, even if they’ve never built a course before. With a growing creator economy and increasing interest in productizing knowledge, this course provides an actionable and structured path that bypasses typical roadblocks like content overwhelm or technology confusion.
2. Goals of the Product/Course
The primary goal of this program is to help creators ship their first or next online course within 30 days—without overthinking, over-editing, or procrastinating. It’s built for velocity and clarity, allowing you to go from a rough idea to a complete digital course that’s packaged, positioned, and launched online.
Specific goals include:
- Helping participants identify and clarify their best course idea based on skills, experience, or passions.
- Using AI to create structured lesson plans, course outlines, and instructional content quickly and efficiently.
- Teaching creators how to use proven sales and marketing frameworks to promote and sell their course online.
- Equipping users with prompt templates and workflows that can be reused for future course launches or digital products.
- Fostering momentum through community, accountability, and a structured 30-day sprint model.
3. Content Overview or Modules Breakdown
The course is structured over four core phases, with each week building toward the successful creation and launch of a course:
Week 1: Define and Design
The first week helps participants define their ideal course topic, audience, and transformation. Using AI-powered prompts, creators generate their course title, tagline, and module blueprint. This phase focuses on clarity—who the course is for, what outcome it provides, and how it will be structured.
Week 2: Create and Write
With the blueprint in hand, creators use AI tools to build out each module. Prompts help generate lesson scripts, video outlines, exercises, and slide content. This phase eliminates the blank-page problem by offering guidance at every turn. The goal is to create the “Minimum Viable Course” that delivers transformation without being bloated.
Week 3: Package and Polish
Now it’s time to format everything into a sellable product. Participants get templates and examples for structuring landing pages, creating digital downloads, uploading video content, and designing a simple course hub. Sales page copy, pricing suggestions, and checkout flows are included. This week prepares the course to go live.
Week 4: Launch and Sell
The final phase is focused on launching the course and making sales. Participants learn how to write email sequences, promote on social media, and attract early buyers. AI is used to draft launch content, answer FAQs, and even handle objections. The program encourages real-time iteration and future planning for evergreen sales.
Throughout all phases, creators have access to a library of over 100 AI prompts specifically tailored for course building, including idea validation, lesson scripting, VSL writing, objection handling, and audience engagement.
4. Benefits of the Product/Course
Participants in this course can expect both immediate and long-term benefits that extend beyond course creation. Some key benefits include:
- Speed: Build and launch a course in 30 days instead of the typical 3-6 months.
- Structure: Follow a clear, repeatable framework that removes the guesswork.
- AI Leverage: Use tools like ChatGPT to assist in writing, outlining, and ideation, reducing creative fatigue.
- Community: Get encouragement, support, and accountability from others building their course in parallel.
- Monetization: Turn knowledge into a $100-$500 product that can be sold over and over again.
- Reusable Prompts: Gain access to prompt libraries that can be applied to future projects, newsletters, or products.
- No Tech Headaches: Get guidance on hosting, payments, design, and course setup without needing advanced tools or coding skills.
- Clarity and Confidence: Overcome indecision and perfectionism through focused action and tested workflows.
5. Target Audience for the Product/Course
This course is built for a range of aspiring and experienced creators, particularly those who have valuable knowledge or skills but haven’t yet turned that into a structured offer. Specific audiences include:
- Writers and bloggers who want to monetize their content with a digital product.
- Freelancers and consultants looking to create leverage through scalable education.
- Coaches and mentors who want to package their process into a self-guided program.
- AI enthusiasts eager to apply language models like ChatGPT to practical business use cases.
- Productivity-driven learners who enjoy fast implementation and cohort-style progress.
- Solopreneurs and digital nomads seeking passive or semi-passive income from teaching online.
- Ship 30 for 30 alumni who want to take the next step from writing to building a product.
Whether you’ve built content before or are starting from scratch, the course is designed to meet you where you are and guide you through to a finished, sellable result.
6. Conclusion with a Summary
“Create and Launch a Digital Course in 30 Days (With AI)” is a powerful, fast-paced program for creators who want to turn their knowledge into a digital course with speed, confidence, and minimal friction. Led by Dickie Bush and Nicolas Cole, the course combines years of creator economy insights with cutting-edge AI tools to deliver a complete roadmap—from idea to income in just one month.
Participants will leave the course with:
- A validated course idea with a strong transformation promise.
- A complete course outline, structured lessons, and high-value materials.
- A sales-ready landing page, emails, and promotional content.
- The confidence to sell their first product—and replicate the process for future launches.
For anyone serious about digital education, content monetization, and leveraging AI in their business workflows, this course offers a powerful launchpad. It distills the entire process of course creation into a manageable sprint—with no fluff, no filler, and no wasted time. It’s about execution, momentum, and mastery—backed by prompts, tools, and community.